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The Rise of Identity Networks

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Demandbase
Demandbase

Gina Bianchini (Founder & CEO, Mightybell) delivers the closing keynote at the Marketing Innovation Summit

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The Rise of Identity Networks
It’s Facebook’s World. We just live in it.
Time Spent on Mobile. Source: Flurry Analytics, ComScore, NetMarketShare 2% 5% 7% 3% 3% 4% 4% 4% 8% 32% Messaging & Networking Utilities Youtube Entertainment Productivity News Other Safari Chrome Other +  86%
 APPS 14%
 WEB Gaming 28% Mobile makes this worse
Beware of other people’s platforms
So, we know 2 things
June Aug Oct Dec Feb Apr June Dec Feb 100K 27K 16K MVP Pilot Launch OWN IT is a trusted network of small business owners and the self-employed supporting each other in growing their businesses
Dec 7 Dec 20 Jan 3 Jan 17 Jan 31 Feb 14 Mar 1 Hairbrained brings together stylists and colorists all over the world to learn from each other as they navigate the craft-hairdressing field 15K 2K
If you can build an Identity Network, do it You’ll preserve your source of leads in the mobile era
Native Mobile Networks Dedicated to Your Market Generating Your Own Data Thank You

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The Rise of Identity Networks

  • 1. The Rise of Identity Networks
  • 2. It’s Facebook’s World. We just live in it.
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  • 4. Time Spent on Mobile. Source: Flurry Analytics, ComScore, NetMarketShare 2% 5% 7% 3% 3% 4% 4% 4% 8% 32% Messaging & Networking Utilities Youtube Entertainment Productivity News Other Safari Chrome Other +  86%
 APPS 14%
 WEB Gaming 28% Mobile makes this worse
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  • 7. So, we know 2 things
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  • 18. June Aug Oct Dec Feb Apr June Dec Feb 100K 27K 16K MVP Pilot Launch OWN IT is a trusted network of small business owners and the self-employed supporting each other in growing their businesses
  • 19. Dec 7 Dec 20 Jan 3 Jan 17 Jan 31 Feb 14 Mar 1 Hairbrained brings together stylists and colorists all over the world to learn from each other as they navigate the craft-hairdressing field 15K 2K
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  • 21. If you can build an Identity Network, do it You’ll preserve your source of leads in the mobile era
  • 22. Native Mobile Networks Dedicated to Your Market Generating Your Own Data Thank You