Presentation held in Aalto university about Peloton Club and how to use megatrends to grow business.

1. megatrends drive
business With impact
Case Peloton Club
Johannes Koponen // Demos Helsinki

2. Demos Helsinki!
We are an independent
not-for-profit think tank
operating in the Nordic
countries.!
All of our projects are
beneficial to the
society – society is our
second client.!
We have ten full time
employees from
various backgrounds.!
We focus to
democracy and
resource smart
economy.!
We combine futures
studies and co-creation
in our
projects.!

3. Demos Helsinki

4. Megatrends
grow
business

5. How can you say so?
Let’s take a look at a very familiar
example.

6. ?

7. computers in 70’s

8. 8
In 1984 it happened.
ICT was connected to a megatrend of the 1980’s and 90’s: Individualisation. So personal computing began.

9. Steve jobs
understood
the megatrends of
the 80’s and 90’s
Personal
computing
COMPUTING POWER INDIVIDUALISATION

10. now a
part of
everyday
life.

11. what are the
Megatrends of
2014 driving
peloton
startups ?

12. Resource
scarcity and
climate
changE
user-centricness
This is
smart
business
digitalization

14. The change is already here.

15. Cultivated land
Phospor

16. Innovations
Freedom

17. Probably not...
However things are going
to change massively and fast.

19. BOTTOM LINE:
What
changes
the most?

20. Most natural resources are
consumed by
Homes Cars Food Shopping Consumer
electronics Tourism

21. Homes

22. What if something optimized your
energy consumption & minimized your
home’s CO2 emissions in real time?

23. What if we never needed to
build and heat new hotels?

24. Cars

25. What if it didn’t make sense in any
situation to buy a vehicle to move
around flexibly and economically?

26. Food

27. Housing
Mobility
Food
demand &
disruption

28. Housing
Mobility
Food
This is the area
where peloton
club teams
operate in the
era of
megatrends.

29. it means $£€
Housing ARPU≈ 900 €
Mobility≈ 500 €
Food 10–15% consumer spending
Facebook ARPU = 0.5 €

30. It also
means
impact.

31. conclusions:
Peloton Club startups
...create customer value
....free people from natural resource
dependency.
...scales like there is no end, i.e. is
affordable, not eco-luxury!

33. Peloton Club
Peloton Club is the peer-incubator for
smart startup companies. Our teams create
solutions to big problems. They use the
problems to scale and grow business.
Where is the economy heading? Are we
doomed to crises after crises, without any
idea where we are going? It takes courage
to say out loud that there is another way.
It takes courage to make an impact in
the new economy.

35. Meet some of our
teams

39. how PELOTON club
works?

44. Smart Retro
program!

48. Thanks!