1. Pelago / Slush 2013

2. SERVE THE PURPOSE
Pelago produces strong and practical products
for the growing needs of cycling.
We sell bicycling, not just bicycles
Committed to positive influence on the
environment, society and personal health.

3. FIRMITAS UTILITAS
VENUSTAS
Urban
Active
Advanced

4. TRANSPORTATION
SEGMENTATION
ENVIRONMENT
STREET
TRUE CYCLING

5. GROWING
NEEDS
OF CYCLING
Helsinki: cyclists
+ 22 % (2012 vs. 2013)
London: bike journeys
+200 % (2000-2012)
New York: bicycle commuting
+200% (2007 – 2011)

6. SERVE THE PURPOSE
WE’RE LOOKING FOR PARTNERS
TO GROW WITH

7. THE COMMITMENT
MISSION
Serve the purpose
VISION
Well known and appreciated company in the field of cycling and transport
STRATEGY
Serving the growing demands of cycling globally
VALUES
People
Respecting customers, employees, partners
Environment
Part of the sustainable movement
Firmitas
Solid brand with strong products
Utilitas
Practical, functional gimmick-free goods
Venustas
Aesthetics, timeless Nordic design