Maximize Demosphere XVIII focused on website content ideas for your organization.

1. Maximize Demosphere XVIII
Website Ideas
Presented by Sean Rose
September 15, 2010

2. Before We Start...
Product Needed for Today's Session:
WebWriter®

3. Session Overview
Part 1: The "No Brainers"
Part 2: The Ideas
Part 3: Additional Ideas / Resources
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The fun continues!
Open chat directly following session.
Slides emailed & video posted online.

4. Part 1: The "No Brainers"
Be Current
If items are date stamped, consider their shelf life
If news is stale, users won't come back
Always consider: is this time sensitive?

5. Part 1: The "No Brainers"
Know What's Important
Each organization is different
Each set of users is different
Listen and understand what they want and need and tailor
content accordingly

6. Part 1: The "No Brainers"
Who's In Charge?
Make sure website roles delegated properly.
If no one's responsible, nothing gets done.

7. Part 2: The Ideas
It's Not All About You
Post information about external topics
Make sure it's relevant to your organization
Can be news, video, links, etc.

8. Part 2: The Ideas
Social Media
If you have it, say so!
Link to Facebook, Twitter, etc.
Set links to open in new window
Refer those back to your website

9. Part 2: The Ideas
Remember Who You Are
Clearly display your mission and vision statement
Put it on the homepage or make it clearly linked

10. Part 2: The Ideas
Appease Sponsors
Multiple deliverables
Devise a guide with available options
Describe benefits
Detail success stories

11. Part 2: The Ideas
Be Clear: Make Your Intentions Known
What do you want your user to do?

12. Part 2: The Ideas
Answer The Right Questions
What's asked most? Answer those questions.

13. Part 2: The Ideas
Miscellaneous
Pictures tell stories.
Consider attention spans.
Too much content = risk missing everything
Be Accessible.
Take risks.
Experiment - find new successful tactics
Differentiate.
Always remember what differentiates YOU from others in
your market.

14. Part 3: Add'l Ideas/Resources
Demosphere Blog
Take advantage of new features.
Previous ExtraTime Newsletters
Full Youth Club Directory
See what others are doing ... be inspired!
Previous Maximize Demosphere Sessions / Club Tips
Review previous topics - many are website related.

15. Wrap Up
Open Chat just moments away!
Questions? Email support@demosphere.com.
Items discussed today will be ...
Emailed to you.
Posted on www.demosphere.com & Facebook

16. Thanks for joining us for
Maximize Demosphere XVIII
Ideas for our October session? Email
extratime@demosphere.com
Stay tuned to the October 8 edition of ExtraTime...
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