Ch 17 Designing and managing marketing channels and value network Questionnaire by Dendricks Lao

1. Designing and
Managing Integrated
Marketing Channels
and Value Network
Chapter 17
Prepared by: Dendricks S. Lao
“To Increase your Universe, reach your customers and provide value”

2. What is the other term for
Level 0 called?
A. Omni Channel Marketing
B. Multiple Marketing
C. Direct Marketing
D. Indirect Marketing

3. What is independent firms which assist in the flow of
goods and services from producers to end-users; they
include agents, wholesalers and retailers; marketing
services agencies; physical distribution companies; and
financial institutions? Also referred to as Middlemen.
A. Trader
B. Intermediaries
C. Exporter
D. Importer

4. Designing and Managing Integrated Marketing
Channels and Value Network
Chapter 17
Prepared by: Dendricks S. Lao
“To Increase your Universe, reach your customers and provide value”