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#IdeaFactoryCHA
For the entrepreneur that wants
more marketing for $0
Check this summary out!
We’re going to share the beginner’s guide to guerrilla
marketing
● So this is what guerrilla marke...
So this is what guerrilla marketing is
...a way to market your business or the brand of “you” at a low
to no cost way. The...
Who we learned from
There are tons of thought leaders that have very specific niches, we have found the
following to be br...
Let’s get started!
First things, first!
● What’s your goal for marketing?
● What resources or skills do you have to get th...
Why have a goal?
Goals are important for everything including marketing. If you don’t know where
you’re going how will you...
Why have a goal?
“This Is How You Come Up With Marketing Goals”
Entrepreneur
#IdeaFactoryCHA
What resources or skills do you have?
It’s time to take inventory! How can you create impact?
● Make a list of who you kno...
What problems can you solve?
Notice we didn’t say what do you offer. We asked what
problems do you solve? If you can solve...
Where can you go or what can you do?
This is your chance to get creative!
● Make a list of all the places people might go ...
10 tips to market your business or brand
1. Use your email signature!
Make sure your contact information is in your email
...
10 tips to market your business or brand
2. Use social media!
Where are people hanging out that might need or want your
se...
10 tips to market your business or brand
3. Where are your buying peeps hanging out in real life?
Go where your buying pee...
10 tips to market your business or brand
4. Have you helped some people?
Use client testimonials on your website and in so...
10 tips to market your business or brand
4. Check out Canva for “right sized” social media image posts.
Use Canva's drag-a...
10 tips to market your business or brand
5. Here are some free photo sites.
Canva has some.
Pixabay
Pexels
#IdeaFactoryCHA
10 tips to market your business or brand
6. Make sure and reference your sources! They might retweet
you.
Who is Shawn Ach...
10 tips to market your business or brand
6. Enter a contest and gain recognition. We did!
#IdeaFactoryCHA
10 tips to market your business or brand
7. Write a press release for milestone accomplishment. We did.
Here’s how.
#IdeaF...
10 tips to market your business or brand
8. Take those selfies! Get over being critical of yourself. People
want to know w...
10 tips to market your business or brand
9. Offer a public compliment. Gratitude is an awesome thing
especially when it’s ...
10 tips to market your business or brand
10. Create some strategic partnerships or referral programs.
This will help keep ...
Summary
#IdeaFactoryCHA
We hope we haven’t blown your mind. Out list
of 10 suggestions is not everything you can do.
It’s ...
Where to get more of this!
The Concierge Office Suites offers Idea Factory, Jelly! Chattanooga events once a
month. Click ...
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Guerrilla Marketing

For the entrepreneur that wants more marketing for $0. This is a beginner's guide and overview of what's possible to share your message, service or product with the world. Make sure to click the links for a deeper discovery dive on a topic.

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Guerrilla Marketing

  1. 1. #IdeaFactoryCHA For the entrepreneur that wants more marketing for $0
  2. 2. Check this summary out! We’re going to share the beginner’s guide to guerrilla marketing ● So this is what guerrilla marketing is ● Who we learned from and what they’re known for creating ● Let’s get started ● 10 tips to market your business or brand and spend no money! #IdeaFactoryCHA
  3. 3. So this is what guerrilla marketing is ...a way to market your business or the brand of “you” at a low to no cost way. The idea of guerrilla marketing is to capitalize on the resources you already have available in a creative way that will ignite a conversation and lead to a transaction. #IdeaFactoryCHA
  4. 4. Who we learned from There are tons of thought leaders that have very specific niches, we have found the following to be broad in scope with tons of ideas for the novice: Seth Godin - He’s best known in marketing circles for The Purple Cow transforming your business by being remarkable. We’ve been following him since 2008. John Jantsch - He’s the creator of Duct Tape Marketing A step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. We’ve been following him since 2006. Jay Conrad Levinson - he wrote the book in 1984 Guerrilla Marketing. We’ve been following him since the 1990’s. #IdeaFactoryCHA
  5. 5. Let’s get started! First things, first! ● What’s your goal for marketing? ● What resources or skills do you have to get the word out there? ● What problems can you solve for your current or potential client? ● Where can you go or what can you do to be where your client is? #IdeaFactoryCHA
  6. 6. Why have a goal? Goals are important for everything including marketing. If you don’t know where you’re going how will you know you have arrived? Here are some goal ideas: ● Raise awareness for a ○ Brand ○ Product ○ Service ● Invite people to engage with you ● Convert connections to sales #IdeaFactoryCHA
  7. 7. Why have a goal? “This Is How You Come Up With Marketing Goals” Entrepreneur #IdeaFactoryCHA
  8. 8. What resources or skills do you have? It’s time to take inventory! How can you create impact? ● Make a list of who you know. ○ This can be associations or individuals. ○ Do you have someone buying from you already? Who are they? How did they meet you? Why did they find you there? ● Have you created a theme for who you are? ○ Do you have a look, a color, a font? ● Can you use a computer?! #IdeaFactoryCHA
  9. 9. What problems can you solve? Notice we didn’t say what do you offer. We asked what problems do you solve? If you can solve a problem for someone, they may pay you money to do it or refer someone who needs help. #IdeaFactoryCHA
  10. 10. Where can you go or what can you do? This is your chance to get creative! ● Make a list of all the places people might go to find a service or product like yours. ● Where are your competitors? What are they saying? ● Can you differentiate yourself in that location? How? Just what makes you so special? Your fans and customers want to know why they should use you! #IdeaFactoryCHA
  11. 11. 10 tips to market your business or brand 1. Use your email signature! Make sure your contact information is in your email signature including your website, phone number, website and business address! You may want to include your social media profiles, too. #IdeaFactoryCHA
  12. 12. 10 tips to market your business or brand 2. Use social media! Where are people hanging out that might need or want your service? Consider which platform is right for your goal. Social Platform Reason Why You Use it Facebook Personal connections may convert to business transactions. We do business with who we know, like and trust. Linkedin Welcome to business connections and professional networking with the opportunity to share your area of expertise. This is your resume on digital crack! Twitter Check out a “newsflash” in 140 characters of personal or professional comments. #IdeaFactoryCHA
  13. 13. 10 tips to market your business or brand 3. Where are your buying peeps hanging out in real life? Go where your buying peeps are! Get busy networking in real life. #IdeaFactoryCHA
  14. 14. 10 tips to market your business or brand 4. Have you helped some people? Use client testimonials on your website and in social media. Make sure you tag them in social media and ask their permission to use their testimonials. Check out our website Home page. #IdeaFactoryCHA
  15. 15. 10 tips to market your business or brand 4. Check out Canva for “right sized” social media image posts. Use Canva's drag-and-drop feature and professional layouts to design consistently stunning graphics. #IdeaFactoryCHA
  16. 16. 10 tips to market your business or brand 5. Here are some free photo sites. Canva has some. Pixabay Pexels #IdeaFactoryCHA
  17. 17. 10 tips to market your business or brand 6. Make sure and reference your sources! They might retweet you. Who is Shawn Achor? #IdeaFactoryCHA
  18. 18. 10 tips to market your business or brand 6. Enter a contest and gain recognition. We did! #IdeaFactoryCHA
  19. 19. 10 tips to market your business or brand 7. Write a press release for milestone accomplishment. We did. Here’s how. #IdeaFactoryCHA
  20. 20. 10 tips to market your business or brand 8. Take those selfies! Get over being critical of yourself. People want to know what you’re doing. We are sharing. #IdeaFactoryCHA
  21. 21. 10 tips to market your business or brand 9. Offer a public compliment. Gratitude is an awesome thing especially when it’s shared. #IdeaFactoryCHA
  22. 22. 10 tips to market your business or brand 10. Create some strategic partnerships or referral programs. This will help keep the referrals coming. #IdeaFactoryCHA
  23. 23. Summary #IdeaFactoryCHA We hope we haven’t blown your mind. Out list of 10 suggestions is not everything you can do. It’s just a start. The Concierge Office Suites is here to support the growth of emerging businesses. We know it’s tough out there! This is why we offer our Idea Factory, Jelly Chattanooga events to empower you with free or low cost tools. We know it’s tough to bootstrap your business. We want to squeeze every dollar until you can create change!
  24. 24. Where to get more of this! The Concierge Office Suites offers Idea Factory, Jelly! Chattanooga events once a month. Click the link for the topic and schedule. The purpose of these events is to educate, inspire and help you be more effective - just like our full-service office space is for our clients. Presenter: Denise Reed The Concierge Office Suites 633 Chestnut Street, Suite 600 Chattanooga, TN 37450 423-266-6388 www.TheConciergeOfficeSuites.com #IdeaFactoryCHA

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