1. m a g a z i n e a b o u t m o t o r c y c l e s
www.bike.ua

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About magazine
НЖУ
«Байк» —
the best men's
magazine in Ukraine
about motorcycles.
Beginning in March 2007, "Bike"
informs its readers about the main
events in the Ukrainian and world
motorcycle life, tests new products
from motorcycle manufacturers,
writes about interesting people and
fascinating journey.
"Bike" magazine is published once a
month, printed in 23 000 copies and
is distributed throughout Ukraine.
"Bike" - a magazine for successful
men in age between 20 to 45 years,
with an average level of income, for
those who lead an active lifestyle,
likes traveling and adrenaline.
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General information
Monthly magazine in
Russian and Ukrainian
Format: A4 (210x297 mm),
А
130 pages, termobinder
Print: Cover 170 g/m2,
Block - 80 g/m2, 4 +4
23 000 copies.
Retail price: 24,00 uah.
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А
Audience
Readers of "BIKE" magazine - men 20-45 years, mainly with higher
education, middle and high income, it is the senior students, middle managers
and professionals, as well as entrepreneurs and heads of businesses. *
Estimated cost of the Estimated cost of
motorcycle equipment
male,20-35 years old,
15%
higher than average 20% 40%
income 45%
cost of the 40%
motorcycle: $
7000 - 15000
25% 15%
the average cost of a Less $3 тыс. – 20%
М
motorcycle in a season $3-7 тыс. – 25%
$7-12 тыс. – 40%
М Less $500 – 45%
$500-1500 – 40%
- about $ 2000 over $12 тыс. – 15% Over $1500 – 15%
Age Gender
95%
25%
55%
20%
5%
16-21 years – 20%
21-30 years – 55% Man
30-45 years – 25%
М
Woman
Ж
* - Based on a questionnaire survey of readers of the journal, the picks - 3000
person.
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Distribution
Р
KiosksTM
"Variant,"
"Facts"
supermarkets and
shopping centers in Kiev
("Globe", "square",
"Metrograd", "Velyka
Kishenya")
regional distribution
network and gas stations
throughout Ukraine
Motorcycle and specialty
stores
venue for sporting
events
Subscription via JP
"Press", subscription
agencies and editors
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Rubricating
Р
The magazine consists of eight sections - News, Theme of the Issue,
Testride, Long traveling, Cruiser, Retro, offroad and User manual.
NEWS TEST - RIDE THEME OF THE ISSUE USER MANUAL
new motorcycles, equipment single and comparative tests of interesting feature articles Catalog offers from salons
and accessories motorcycles
reports and announcements photos and personal exciting travel maintenance and tuning of
но
of sports events impressions of the bikes motorcycle
sports news reviews of equipment
and accessories
interview
ст
weekend route
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Our Team
Editor in Chief
Chief editor Andrew Titarenko
Sergei Herman Bezhevets Julia
Director of "BIKE"
Danchenko Dmitry
Bonadrenko Denis Head of Distribution
Leader of Marketing and
Seline Alexander
Advertise
PR Specialist
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Contacts
К
Bonadrenko Denis
Leader of Marketing
and Advertise
Publishing House
"Print Media", "BIKE" magazine
Kiev, st. Khokhlovyh Families 15, office 228
mob. +38 067 462 41 72
tel/f: +38 044 591 56 54
adv@bike.ua
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