Watch Dinesh's keynote presentation from Fast Data Strategy Virtual Summit here: https://goo.gl/3Pa8np Leaders are re-inventing their data management strategies through the effective use of IoT, Big Data, and data science to boost their customer experience. Yet, they struggle to modernize their data architecture due to lack of global data management processes and technologies. Attend this session to hear from the Big Data pioneer, Hortonworks: • Why big data and data virtualization should be core technology components of your digital transformation. • How to manage, govern, and secure your global data footprint across a hybrid multi-cloud landscape. • Learn about key global data management strategies and use cases that drive leading digital enterprises.

1. 1 © Hortonworks Inc. 2011–2018. All rights reserved
Reinvent your Data Management
Strategy for Successful Digital
Transformation
Dinesh Chandrasekhar
Director, Product Marketing
@AppInt4All

2. 2 © Hortonworks Inc. 2011–2018. All rights reserved
The New Way of Business Is Fueled By Connected Data
• Connected Customers,
Vehicles, Devices
• Socially crowd-sourced
requirements
• Digital design and
analysis
• Digital prototypes and
tests (simulations)
• Connected Factories,
Sensors, Devices
• Human-robotic
interaction
• 3D-printing on demand
• Connected Trucks,
Inventory
• Location, traffic,
weather-aware
distribution
• Real-time inventory
visibility
• Dynamic rerouting
• Connected Customers,
Devices
• Omni- channel
demand sensing
• Real-Time
Recommendations
• Connected Assets
• Remote service
monitoring & delivery
• Predictive
maintenance
• OTA Updates
DEVELOPMENT MANUFACTURING DISTRIBUTION MARKETING/SALES SERVICE

3. 3 © Hortonworks Inc. 2011–2018. All rights reserved
Technology Trends: Shifting the Data Paradigm
ARTIFICIAL
INTELLIGENCE
INTERNET
OF THINGS
CLOUD
COMPUTING
STREAMING
DATA
Industrial Internet
Connected Business
Consumer Devices
Smart Devices
Autonomy
Prescriptive Analytics
SaaS/PaaS Applications
Ephemeral Use Cases
Operational Efficiency
Collaboration
Real-time Applications
Targeted Retail
Recommendations
Industrial Applications

4. 4 © Hortonworks Inc. 2011–2018. All rights reserved
…And Changing the Consumption Trends
Search
Recommendations
Reviews
Summon my service
Frictionless commerce
Instant feedback
Immersive
Ambient
Physical meets digital

5. 5
© Hortonworks, Inc. 2011-2018. All rights reserved. | Hortonworks confidential and proprietary information.
Modern Data Architecture
DATA CENTER
Machine
Learning/
Artificial
Intelligence
Telemetry –
Connected
Devices
Time Series
Databases
Stream Analytics
Deep Historical
Analysis
Exception
Monitoring
Legacy/
Operational
Data
Sensors,
Control
Systems
Cyber
Security
Edge
Analytics
Social Mobile
IoT
IoT
CLOUD
Geo Location

6. 6
© Hortonworks, Inc. 2011-2018. All rights reserved. | Hortonworks confidential and proprietary information.
G L O B A L D ATA M A N A G E M E N T
DATA
SOURCES
DATA CENTER CLOUD EDGE
Exception
Monitoring
360 View of
Operations
Cyber
Security
Telemetry –
Connected
Devices
Time Series
Sensors,
Control
Systems
Telemetry –
Connected
Devices
Sensors,
Control
Systems
Time Series
Exception
Monitoring
Cyber
Security
Legacy/
Operational
Data
Global Data Management Enables Modern Data Architecture

7. 7
© Hortonworks, Inc. 2011-2018. All rights reserved. | Hortonworks confidential and proprietary information.
Data Management Challenges
• Dealing with multi-clouds
• Avoiding cloud/ vendor lock-in
• Future proofing your architecture
• Common view of security, governance
• Manage all data, regardless of type or location
• Maximize data re-use for multiple workloads
DATA
SOURCES
DATA CENTER CLOUD EDGE
Exception
Monitoring
360 View of
Operations
Cyber
Security
Telemetry –
Connected
Devices
Time Series
Sensors,
Control
Systems

8. 8
© Hortonworks, Inc. 2011-2018. All rights reserved. | Hortonworks confidential and proprietary information.
Global Data Management Platform
DATA
SOURCES
DATA CENTER CLOUD EDGE
Exception
Monitoring
360 View of
Operations
Cyber
Security
Telemetry –
Connected
Devices
Time Series
Sensors,
Control
Systems
DATA-IN-MOTION DATA-AT-REST
MANAGE, SECURE, GOVERN, CONSUME

9. 9
© Hortonworks, Inc. 2011-2018. All rights reserved. | Hortonworks confidential and proprietary information.
Global Data Management - Powering Innovation
MODERN DATA USE CASES
EDW
OPTIMIZATION
CYBERSECURITY DATA SCIENCE
ADVANCED
ANALYTICS
IOT/ STREAMING
ANALYTICS
DATA
SOURCES
DATA CENTER CLOUD EDGE
Exception
Monitoring
360 View of
Operations
Cyber
Security
Telemetry –
Connected
Devices
Time Series
Sensors,
Control
Systems
DATA-IN-MOTION DATA-AT-REST
MANAGE, SECURE, GOVERN, CONSUME

10. 10
© Hortonworks, Inc. 2011-2018. All rights reserved. | Hortonworks confidential and proprietary information.
Global Data Management with Hortonworks and Denodo
Globally Manage, Secure, Govern, Consume
DATAPLANE SERVICE (DPS)
MANAGE, GOVERN, SECURE
EXTENSIBLE SERVICES
DATA
LIFECYCLE
MANAGER
DATA
STEWARD
STUDIO*
ISV
SERVICES
*not yet available, coming soon
IBM DSX*CLOUD-
BREAK*
DATA
ANALYTICS
STUDIO*
CONNECTED DATA PLATFORMS
HORTONWORKS
DATA PLATFORM (HDP®)
DATA-AT-REST
HORTONWORKS
DATAFLOW (HDF)
DATA-IN-MOTION
MODERN DATA USE CASES
EDW
OPTIMIZATION
CYBERSECURITY DATA SCIENCE
ADVANCED
ANALYTICS
IOT/ STREAMING
ANALYTICS
HORTONWORKS
CONNECTION
ENTERPRISE SUPPORT
PREMIER SUPPORT
EDUCATIONAL SERVICES
PROFESSIONAL SERVICES
COMMUNITY CONNECTION
HORTONWORKS
PLATFORM SERVICES
OPERATIONAL SERVICES
SMARTSENSE™
DATA
SOURCES
DATA CENTER CLOUD EDGE
Exception
Monitoring
360 View of
Operations
Cyber
Security
Telemetry –
Connected
Devices
Time Series
Sensors,
Control
Systems
CUSTOMER 360
LOGICAL DATA
WAREHOUSE
DATA ENRICHMENT

11. 11 © Hortonworks Inc. 2011–2018. All rights reserved
Offload ETL processing
from EDW
Load cold archive data in
Hadoop
Enrich data with
machine/ sensor data
Run interactive analytics
on Hadoop
Centralized management and
security
Fine grained authentication
and access control
End to end data lineage
Detailed audit trails
Enterprise AI Platform, open
languages
Improve Data Science
Productivity
Improve Data Science learning
and collaboration
Organize Your Data
EDW Modernization &
Offload
Govern Your Data
Governed Data Lakes
Drive Intelligence
from Data
Data Science and AI
© Hortonworks, Inc. 2011-2018. All rights reserved. | Hortonworks confidential and proprietary information.
Major use cases that support Digital Transformation

12. 12 © Hortonworks Inc. 2011–2018. All rights reserved
Hortonworks Company Profile
IPO 4Q14 (NASDAQ: HDP)

13. 13 © Hortonworks Inc. 2011–2018. All rights reserved
Thank you