8. Advertise service-related events such as graduations, contests, community events

9. Link to photos from these events

10. Discussion questions

11. Link to content created by others

12. Defense.gov

13. Service Pages (army.mil, navy.mil, etc.)

14. Reputable local content

16. Link to other service pages, your website, and Defense.gov.

17. Link to your other social media websites (Twitter, Flickr, Slideshare, Ustream, Blog, etc)

18. Advertise the fact that you have a Facebook page in your print publications, on your website (see next slide), and as an additional resource cited in press releases and other public outreach announcements.

21. For example, if you are posting a link to an article about U.S. forces in Africa, make sure your poll reflects the same theme.

22. Make sure you center discussions around content and use short questions to get responses.

23. See the Social Media Hub or the Service pages for examples.

24. Don’t post a lot of content on your wall at one time. Resist the urge to overwhelm your audience.

26. Share the responsibility. Make sure that you aren’t the only one managing this site. Give at least three other (trusted!) people admin privileges.

27. Send out to staff. Draft a notice to all staff, inviting them to join. Encourage them to send out a scrubbed version to their contacts.

28. Have paper materials. You can put paper fliers in libraries, and hand them out at public events, inviting people to join your sites.

29. Cross-pollinate. Post links on your main service website, Twitter, and Facebook to promote each site.

30. Collaborate with us. Send us content to our site or tag us, and we’ll return the favor by tagging your site.