17. Link to your other social media websites (Twitter, Flickr, Slideshare, Ustream, Blog, etc)
18. Advertise the fact that you have a Facebook page in your print publications, on your website (see next slide), and as an additional resource cited in press releases and other public outreach announcements.
21. For example, if you are posting a link to an article about U.S. forces in Africa, make sure your poll reflects the same theme.
22. Make sure you center discussions around content and use short questions to get responses.