Understanding & Building
Social Influence
Derek Laney James Dellow
Director of Product Mktg Social Business Consultant
salesforce.com Ripple Effect
@derektweets @chieftech
In/derektweets In/chieftech

Welcome to the Reputation Economy

Sources of Influence

Sources of Influence – Not all about reach

Measuring Influence
Can you move What do you
Who Responds
Content? talk about?

Example

Building Your Influence

Or Game it

More…
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Value or Vanity?

Understanding & Building
Social Influence
In Employee Social Networks
James Dellow – Ripple Effect Group
Social Business Design Consultant
@chieftech
linked.in.com/In/chieftech

Organisations are still made of people.

“The greatest predictor of success and
happiness at work is social support.”

Why build personal brand internally?
• Influence beyond the influence of your role
• Create an internal network that can overcome inefficient
information flow (including information gatekeepers)
• Build and maintain social capital with weak ties - colleagues
you do not know well or previously worked with
• Social support – organisations are made of people who want
to connect with each other
• Career advancement, by demonstrating expertise or
participation in a community of practice

How can you use social networking internally?
• Technology (enterprise social software)
• allows you to build and maintain strong and weak relationships that would
not otherwise be possible in a modern, large organisation.
• You maintain strong and weak relationships online through:
• Social capital – active engagement with others, showing reciprocity
and working together online
• Connecting - Referring people to other people, information or
resources that can help them
• Knowledge sharing - Demonstrating expertise
• Tips:
• Maintain your user profile
• Engage purposefully, online & offline

Case Study: Social Learning
• Executive Coaching program
• Objective: Social Learning
• Extend participant engagement at pre- and
post-work stages of training programs
• Create a sense of community to reinforce
learning
• Target Audience: 2,500+ participants
• Results
• 95% course completion rates
• 80% continue program
• Deeper levels of learning
• Source: Ripple Effect Group

THANK YOU

Social Intelligence: Discover What’s Important
Influence and Topic Trends Recommendations
Identify the Influencers and Trends Connect Users to Relevant, People,
Across your Company and Community Groups, Files and Data from Anywhere
Topic Pages Contextual
Topic Suggestions Recommendations
(Process-Specific)
Topical Influence

Using Business Social Networks
Collaborate with
members of
Customer
teams
Communicate within
departments and
across functional
groups

Using Business Social Networks
Collaborate on
sales efforts
Get quick answers
and best practices
from experts

Using Business Social Networks
Instantly view the
latest updates to
critical
opportunities,
cases, etc.
Manual and
automated updates
immediately appear
in the Chatter feed

Using Business Social Networks
Share your work
and ideas
Ask complex
questions – get
complex, accurate
answers quickly

Using Business Social Networks
Communicate
“What am I working
on” or “Where am
I?”
Share your own
expertise and work
experience

Using Business Social Networks
Major Events: post
general information
One-off Groups:
Communicate with
in your own
community

Share wins so everyone benefits
“Highlight wins vs.
competitors so every
sales person can turn
a recent win into a
competitive weapon”

Other Uses of Employee Networks?
• Find other experts
• Communicate your status
• Improve communication on global groups and projects
• Share best practices
• Use chatter as an employee directory
• Celebrate achievements and success
• Collaborate privately on sensitive projects
• Stay connected with colleagues