For my job search I placed an ad on LinkedIn to help generate new network connections with relevant business leaders. This presentation talks about the basics of getting started with LinkedIn advertising and shares some of my results.

1. Advertise Yourself on LinkedIn!
A brief case study on how to use LinkedIn Ads to promote yourself
Derek Marshall
Digital Media Technology Professional
November 2012
1

2. Use LinkedIn Advertising to “Super-Charge*” Job Hunts
 Many articles talk about how to promote yourself
effectively by updating your LinkedIn profile, participating
in Groups, connecting with your network, etc.
 LinkedIn is used by businesses to advertise to
professionals in highly specific ways
 These professionals are the very same decision makers
who are hiring – it’s time to get your personal brand in
front of them!
* “Super-Charge” is a Claude Galipeau, Galipeau Group Inc. trade-marked phrase 2

3. Step One: Register as an Advertiser
 LinkedIn is always offering promotions for free advertising
$ - make sure you have a coupon code! I had one for $50
 Login to LinkedIn with your personal account and head to
the “advertising” section
– http://www.linkedin.com/advertising
 Go through the steps provided to set yourself up with an
“individual” account – USE YOUR COUPON CODE
 You’ll have to put a credit card on file and be prepared to
spend $5 placing your first ad
3

4. Prepare Your Brand
 What is it that you do? What role are you looking for?
 Prepare a fun tag-line for your search and make sure you
have a professional personal photo ready to go
 Make sure that your LinkedIn profile is updated
4

5. Who is Your Target? What Industries?
 I was able to target ~20K senior level professionals in the
industries that I am focused on
5

6. Advertising Options
 I went for the lead generation and used my own profile for
the link for the ad
 Make sure to select Pay Per Click and a sensible daily
budget
6

7. Watch it Go!
 Follow the LinkedIn instructions to launch the campaign
(i.e. set it to active)
 This is a good time to have the LinkedIn Premium
account so that you can see exactly who is clicking
through
 I turned my campaign off over the weekend to ensure I
was getting people during the work week
 LinkedIn provides great real-time reports to show you
how the campaign is performing …
7

8. Impressions – Good Tonnage!
8

9. Clicks!
9

10. Results
 Targeting has been effective and brought a diverse group
of profile views
 No takers with the lead-generation product yet – this
probably works better for advertising products and
services rather than a personal profile
 It’s been a worthwhile and fun way for me to get the word
out in my own job search – with the free credits provided
by LinkedIn it’s a no-brainer
10

11. Further Resources
 LinkedIn Advertising support centre is comprehensive
 Support team is very responsive and helpful
 Connect with me on LinkedIn and tell me how your own
campaign performed!
– Derek Marshall, Senior Technology Leader
 derek.marshall@gmail.com
 http://www.linkedin.com/in/dereksmarshall
11