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How to Run Structured Growth Tests

  1. How to Use the Scientific Method to Drive Your Business How to Run Structured Growth Tests By Derric Haynie /facebook /linkedin /snapchat /growthhackers /inbound /quora
  2. Slides:
  3. Sold Invested Volunteer Who The F* Is This Guy? Past Current
  4. Scalable Repeatable Predictable Data-Driven but Intuition Fueled Starts as Simple as Possible Non-Judgemental
  5. About being cheap or having no money About tricks or tactics About short term results Only about getting more users Only for startups
  6. Brain Dump Scoring Voting Executing Reporting Hypothesis Predictions Test and Gather Data Make Observations
  7. Scrum Methodology Assign a Lead to Every Card The Lead Creates a Team with Internal and External Resources The Lead Executes The Lead Reports Findings to Team
  8. Start with Retention Listen to Your Users, Don’t Lead Them Must Have an Activity Stream Build Amazing Metrics Dashboard Report Weekly (Monday mornings best) Focus on Your Key Learnings Books to Read: Traction by Justin Mares Lean Analytics by Alistair Croll Hooked by Nir Eyal Ask by Ryan Levesque Secret Sauce by Vincent Dignan Hacking Growth by Sean Ellis Optional: Hug Your Haters by Jay Baer Invisible Selling Machine by Ryan Deiss Content Inc by Joe Pullizi Everybody Writes by Ann Handley The Lean Brand by Jeremiah Gardner
  9. Finalize your growth funnel key metrics. Put systems in place so that you can track those key metrics. Brain dump all the ideas you can that may or may not work to increase those key metrics. Decide which stage of the funnel you need to focus on rightn ow.
  10. Me: @SixPeppers Slide Deck:

Notes de l'éditeur

  1. I have to start with a rant on what I call Entrepreneurshit. This is the dark underbelly of the startup and entrepreneurship world…
  2. It’s the get rich quick, find a quick hack, I’m going to teach you how to grow your business, become my affiliate even though you’ve never sold anything, pyramid –esque skeme that tells you to buy a course about how to sell online courses and build a business by helping others build their business.
  3. Most people in this room are entrepreneurs. You were probably struck by an idea that you thought would be easy to build and deploy and then the money would just start rolling in…  
  4. And you probably thought this because you saw things on TV that played through hardwork montages and professed that every story has a happy ending. The problem is is that you’ve been literally brainwashed to think you are going to succeed when you actually have a 95 percent chance of failing.
  5. This is dangerous for so many reasons, but to me, it’s one specific reason that I care about: No one really cares or tries to help, everyone is self centered. You don't just "win" because you intend to do good. 
  6. I don’t care if you fail, if you go broke, or even if you waste hundreds of thousands of dollars trying to get a hopeless product to market. There are startup founders who quite literally don't have the money to attend Startup Week this year. Last week, I was 3 days late paying employees while waiting for checks to clear. There is no panel that explains how to deal with that.
  7. At some point you in your business, shit will hit the fan. You will want to bail and jump out… You will cry for your business.
  8. And you will wake up like this wondering what the fuck went wrong…
  9. So I don’t care if you win or lose at your business… There’s only one thing I care about when it comes to struggling startup founders and that is whether or not they are focused on learning. Learning as fast as possible. Learning what works and what doesn’t. Learning how to run a company. Learning what their customers actually want.
  10. Learning is the only thing you will likely carry with you after this company fails. Learning is the only way you don’t repeat your mistakes next time. And learning as much as possible, as fast as possible, before you run out of money, is the only way that anyone has ever found true success.    
  11. It’s the key learnings we have that define our success. Not whether we can make this idea into a success.
  12. So the real test of an entrepreneur is two words: learning and perserverance. Because every overnight success you ever heard of was 10 years in the making and everyone that ever got rich quick had a mix of luck, skill, hard work, and timing that you aren’t likely to have with your business.