Use 3FE, The Critical Thinker's Tool for Motivational Empowerment in order to Lock The Job and claim your career, courtesy of BDPA Atlanta President, UNITE Founder, author, speaker, and inventor, D.S. Brown

1. Locking The Job

2. JUST WHO ARE YOU?
Who will show up for the interview?
Have you thought critically about what you will say, how you will
behave, what package will you present to the interviewer?
Be prepared to be the best you, representing your personal brand as
you walk into the interview.

3. Be The Brand & Share It
DIFFERENTIATION!!
Remember, Differentiation is the key to Locking The Job. What things
are you doing that others are not? How will you stand out positively?

4. ! Introductions
! What Do You Seek?
! Critical Thinking – The Lock The Job Process
! Questions
! Adjourn
Agenda

5. ! Participation is required.
! Lean into discomfort and speak your mind.
! Respect each other and assume positive intent.
! WHAT ELSE?
Ground Rules

6. INTRODUCTIONS
Tell Us About You

7. What is your
objective today?
What questions
do you want
answered?
I WANT TO LOCK THE JOB!

8. You’ll find more often than not people don’t know what they are
doing, and they rarely know why. Why is important because it creates
opportunity.
Critical Thinking is … the act or practice of one that thinks with
careful, exact evaluation, and judgment.
Indispensable, and essential cognition. Critical Success requires
Critical Cognition.
To consider, anticipate a possible action as a result of careful
analysis and evaluation.
So What Is Critical Thinking?

9. The application of Critical Thinking!
WHAT IS 3FE?
3FE
Find : State the issue, problem, or opportunity
Focus : Write down the facts 5WH
establish the Fundamentals : Possible Solutions
Execute : Run and Gun it! Follow the plan!

10. Re-imagine your BRAND!
Differentiate yourself in order to beat the
competition.
is about doing what is necessary to lock in YOUR
job in a highly competitive post recessionary economy.
What do you bring with you to the interview?
GETTING READY – Locking The Job!

11. Locking the Job
The Technology of Shifting Your
Personal Brand
! WHAT is your Brand?
! Why is it so important?
! WHERE is it utilized?
! WHEN is it utilized?
! WHO should have a brand?
! HOW do you go about crafting a brand?

12. Build your network, leverage your
network, create an
The resume treatment is a 3FE
Lock The Job approach that deviates
from the norm and differentiates you
so that you stand out in a positive
manner, elevating the information
presented.
Jane Doe
Jane C Doe
JaneDoe@gmail.com
Results Driven … Diligent … Responsible … Proven ability to achieve results …Critical Thinker … Effective
Communicator … Ideal Planner … Proven ability to communicate and counsel clients effectively utilizing
strong problem solving skills.
!
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Housing Counselor Level 2
March 2012 - Current
CredAbility Atlanta, GA
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The Red Resume

13. Visual Resume

14. The Ultimate Red Treatment

15. Create your
http://www.meetdsbrown.com
Personal Brand

16. Social media, what you
need, what’s good, and
what’s bad.
Getting Ready – Social Media

17. Social media, what’s relevant, what you need, and what
to avoid.
Leverage
Personal Brand

18. ! WHAT is Networking?
! WHEN is it important
! WHERE is networking done?
! WHY is it so important?
! WHO is it important to?
! HOW should it be done?
Networking

19. Recreate YOU for impact. Your look! Your mannerisms! The way you
speak! Maximize how you engage the world, and control how they see
you!
You are more than your resume. YOU ARE AN EXPERIENCE!!!
What is your elevator speech? What is your anti-elevator speech?
Be about Critical thinking in the midst of doing, imitation, acting, flattery,
realism, and reading – all this applies to guaranteeing a job, and more
importantly keeping it!
The Power Move – Bring it all together to blow them away at job fairs, in
interviews, wherever they may be. LOCK THE JOB!
Networking

20. The Elevator Speech
• Write down 3 things that make you special, 3 statements
that you would say about yourself upon meeting someone.
• The elevator speech is your seconds long commercial to
let someone know who you are and what you do, and why
you do it so well.
Exercise

21. Networking
GET OFF THE WALL!
GET OUT OF YOUR COMFORT ZONE!
NETWORKING CAN MAKE YOU UNCOMFORTABLE!
Like Nike says, “Just do it.” That’s right, tell yourself that meeting
new contacts is necessary in order to shorten your job search.
Think of what it really is, connecting with people who are at a
networking event to help each other in the hopes of developing
relationships. The emphasis is on getting to know each other and not
entirely on creating business or gathering leads. You’ll meet again.

22. The Anti-Elevator Speech
• What AMAZING thing do you do?
• How would you introduce that amazing thing in
conversation?
• The anti-elevator speech starts with a hook, or a short
statement that attracts attention:
When someone asks, “What do you do for a living?”
You reply “You dream it up, I make it happen.”
Exercise

23. Networking
Set a goal of how many people you’ll talk with. If you’re an
extrovert, you may prefer to work the room—the more the better.
Introverts prefer fewer but deeper conversations, so set a goal of
meeting two or three quality contacts.
Get emotionally prepared by choosing a nice outfit to wear, but
nothing too fancy. The ones who have been attending for a while are
usually nicely dressed. Don’t wear a suit to an event if it’s not called for.
On the other hand don’t go under dressed. Critical thinking required.
Know the audience, and no matter how it goes down, remain
CONFIDENT!

24. Networking
Have your personal business cards ready. Some people say there’s
nothing more embarrassing than being asked for your card and not
having one. However, if you don’t have a card CONFIDENCE can carry
the day. Trade info on your smartphone, or confidently be gauche and
write their information down on a piece of paper. Let your conversation
close the deal and make the card insignificant.
Approach people who are standing alone. They’re waiting for
someone like you to start the conversation. They’re out of their comfort
zone too, so you can feel good about helping someone get acclimated.
Have no fear of how he/she looks. Remember, stars are up in the sky.
People are here on Earth, and we all do some of the same things.

25. Networking
Speaking of conversation, you should have your talking points ready.
Current events are fine as long as you stay away from religion and
politics. No sense in starting an argument. If conversation isn’t going
well, break away very politely. No hard feelings.
Don’t come on too strong. I still remember a public relations
coordinator who approached me at a trade show, hand outstretched,
and launched into his memorized 30-second commercial. He sounded
stiff an unnatural.
You’ll need an elevator speech, but ease into it with a little small talk,
or wait until you’re asked about yourself.

26. Networking
Listen to others. This will help you get outside your comfort zone
because it will allow you time to think about what you want to say–
especially helpful for those who dislike making small talk.
Take a breather if you need to. Walk outside and take in some fresh
air. Just remember to return.
Once you’ve accomplished getting outside your comfort zone and feel
great about “Just doing it,” you will need to follow-up with the people
you met. Take the attitude that if you don’t initiate the follow-up it won’t
happen, even if this means getting outside your comfort zone.

27. This … is the interview
The Critical Thinking Questions:
• What are you thinking?
• How do you feel?
• How can you contribute?
• Why are you here?
• Why are you doing this?
• What do you want?
• When will you be ready … truly ready?
• Who are you?
• Who are you trying to convince?
• Where can you do what you do?
Interviewing

28. HONING THE INTERVIEW
Critical Thinking
Preparation
Focus
Smile
Interviewing

29. The video interview. Keep it professional, be ready, and
check your tech!
The Internet Interview

30. Interviewing
• DO NOT ARRIVE LATE. ISN’T THAT OBVIOUS?
DO NOT ARRIVE TOO EARLY. THAT’S NOT SO OBVIOUS … WAIT
ELSEWHERE AND DON’T PRESSURE THE INTERVIEWER.
• DON’T DRESS IN RUSH.
NO SMOKING.
• NO CHEWING GUM.
• NO DRUGS!

31. THE CLOTHING

32. THE CLOTHING

33. Is Sexy Ever Appropriate?

34. Interviewing
• BRING YOUR ARTIFACTS AND KNOW YOUR SUBJECT MATTER – DO
YOUR HOMEWORK!
• CAN I BRING A FRIEND OR RELATIVE?
• SKIPPING A DRESS REHEARSAL.
• ADMITTING A FLAW.
• NOT KNOWING YOUR OWN STRENGTHS.

35. Interviewing
• DON’T ASK TOO MANY QUESTIONS.
• DON’T MAKE THE MISTAKE OF NOT ASKING ANY.
• INQUIRING ABOUT BENEFITS TOO SOON.
• REVEALING YOUR PRICE TAG.
• CRYING DISCRIMINATION.
• BAD MOUTHING YOUR BOSS.

36. Interviewing
• IS NAME DROPPING OKAY?
• NO ENERGY FAILURE!
• NOTHING IS WORSE THAN A
WEAK HANDSHAKE.
• IS IT OKAY TO GLANCE AT YOUR
WATCH?

37. Interviewing
• DON’T PORTRAY YOURSELF AS
THE SUPERHERO.
• DON’T LOSE YOUR COOL – SOME
QUESTIONS MAY UNNERVE YOU.
RELAX, BE CALM, AND GIVE YOUR
BEST ANSWER!
• NOW THAT WE HAVE THAT BEHIND
US … SET THE RULES ASIDE and
really FOCUS ON BEING THE BEST
YOU

38. The application of Critical Thinking!
3FE
Find : State the issue, problem, or opportunity
Focus : Write down the facts 5WH
establish the Fundamentals : Possible Solutions
Execute : Run and Gun it! Follow the plan!

39. Utilizing 3FE (Find)
THE FIRST STEP IS FIND:
FIND (Problem, Issue, Opportunity)
I want to get along with my Boss!

40. THE SECOND STEP IS FOCUS:
" FOCUS (5WH)
1. Who: Joe Example.
2. What: I need to get along with my boss.
3. When: Now!
4. Where: Team meeting, hallway, everywhere!
5. Why: He controls my destiny??
6. How: Differentiation – I need a plan that works!
Utilizing 3FE (Focus)

41. Utilizing 3FE (Fundamentals)
THE THIRDS STEP IS Establish The
FUNDAMENTALS:
" Build your To Do list of critical activities.
" Manage your To Do List.
" Review and update your list on a daily basis.
" Pro/Con analysis of opportunities.

42. Utilizing 3FE (Execute)
THE LAST STEP IS EXECUTE:
Pull the trigger, and execute your plan

43. What is the Hallmark of the Critical Thinker?
The aspiring critical thinker seeks to internalize
and understand the perspectives of others,
most especially when that perspective is
diametrically or even violently opposed to their
own.
Conflict Management &
Critical Thinking

44. The Manager Relationship
Can you think of a situation where your
relationship with your manager hurt
your performance?
Critical Question: Why?

45. The Manager Relationship
Can you think of a time where a new
manager came in and you went from
the best thing since sliced bread to the
BOOGER ON THE BLOCK … worst
employee ever?
Critical Question: Why?

46. The Manager Relationship
Why is your relationship with your
manager so critical?
She writes my review.
She determines if I will get promoted.
He can override me.
I need his respect in order to be successful.
A poor relationship with my manger will make
my day hellish.

47. Remember …
How does your manager
know what you do?
Communicate

48. Remember …
What Do You Do For Your
Manager?
Solve Problems

49. Listening Is Critical
Force yourself to pay attention.
Listen without judging or criticizing.
Listen openly, even when the speaker's
point of view is different from your own.
Don't interrupt.
Avoid thinking about your response.
Ask for clarification when something is unclear to you.
Paraphrase or restate something complex.

50. Listening Is Critical
Maintain eye contact with the speaker.
Use facial gestures (smile, nod, etc.) to acknowledge listening
and understanding.
Listen for the whole message.
Empathize to reflect an understanding of the speaker's feelings.
Don't assume you know what the speaker is going to say next.

51. The Model
Active Listening & Speaking
1) The person with the ball is the only one that can speak.
2) The person holding the ball speaks and completes their thought (never too long).
3) The person listening repeats back what they heard in order to ensure they have heard it
accurately.
4) The person holding the ball says yes you heard it right or no you did not. If no, then they
clarify, repeating the cycle.
5) The person holding the ball then passes it to the other person to speak.
6) The new person now has the opportunity to speak, and the other person must listen
without interrupting.

52. Managing the Manager
Relationship
What Do You Do For Your
Manager?
Solve Problems
This is a two-way street. Good leaders know
this.

53. Managing the Manager
Relationship
It is your responsibility to learn how to manage your relationship with your
supervisor. Here are some guidelines for having a positive relationship.
See yourself and your supervisor as a team.
Recognize your mutual dependence.
Establish mutual expectations.
Keep your supervisor informed.
Use your supervisor's time and resources wisely and prudently.

54. Managing the Manager
Relationship
THE CONFLICT
Explain your purpose.
Ask for or acknowledge your supervisor's point of view.
State your position without being critical of your supervisor's point of view.
Explore options and try to work out a collaborative solution.
Recognize when/how to withdraw if your supervisor continues to disagree.

55. Remember …
The Path To Wisdom Is
Brightly Illuminated By
The Light of Perspective

56. Citations
The Anti-Elevator Speech
Cliff Suttle
http://bit.ly/LmccaC
Networking
Things Career Related
Bob Mcintosh
http://bit.ly/1fxarmE

57. 2015 Growing Atlanta BDPA