Japan-India cross border innovation initiative, with special emphasis on the promotion of craftsmanship and sustainable brand strategy, two cohesive areas which can empower local craftsman and artisans. We believe that with India-Japan partnership, we can jointly build a success case. Design4India is a pioneering design initiative led by NASSCOM. Initiated in 2016, Design4India integrates experience design into the IT industry in India. Design4India forges a connection between the design and tech community to help innovators build a strong foundation for success. The initiative focuses on building design capability and capacity into the IT workforce by catalysing the entire ecosystem of design practitioners, academia, industry and government from the ground up. To know more and join our community: https://design4india.in/

1. CROSS BORDER INNOVATION:
MODELING SYNERGY
FOR VALUE CREATIONS

2. Who We Are

3. Who We Are

8. Designing the Future of Cross Border Innovation
Japan-India Cross-Talk Conference May 12th 2019 Tokyo Japan

9. Keihanna Global Acceleration Program Plus

10. IMPACT INVESTMENT MARKET GROWTH
560
Billion USD
1,340
organizations
2019
25%
Annual
Growth
India
35 ~ 40
Billion USD
by 2025
Japan
3.5 ~ 4.0
Billion USD
2018
Source GIIN Source: International Finance Corporation Source GIIN Source: Global Social Impact Investment Steering
Group （GSG

11. Let’s Work Together On What Matters
To Us
Cultural and academic initiatives and strengthening of people-to-people contacts

12. * source: the Association for the Promotion of Traditional Crafts Industries
* source: IOSR Journal of Business and Management
”Indian Handicrafts: Growing or Depleting?” (Ms. Shreya Jadhav,Freelance Faculty & Trainer, Mumbai)

13. 2015197419471945
2018
2019
Tohoku Great Earthquake
Le Corbusier
Exhibition
@Tokyo Western
Museum
Fast Fashion/Furniture
High Economic
Growth Period
20112000
30 Billion USD
Luxury Market
20201990
Bubble Economy
Bursted Lehman
Shock
20 million
Inbound
20 million 60 million
20 million

14. Consumers education modelling from Japan can
be utilized in India especially on women influences
Women is driving force of both consumers and producers of traditional crafts
* source: “The Global Gender Gap Report 2018” the World Economic Forum, 2018
* source:National Family Health Survey, India (NFHS)

15. Traditional Crafts Super College in Kyoto
Training young producers

16. Introduction of Success Cases
Japanese Traditional Crafts Manufactures
Who are Thriving in Japan
And Global Market

22. Before After

23. 2010
19931924 1974

29. Tsubame Sanjo/ a Design + Tourism +
Craftsmanship DMO(Destination Management Organization)

32. Collaborating with International
Designers

35. NAOTO FUKAZAWA KOTAN

36. STURE ENG RUNTOM

39. India Traditional Craftsmanship
Branding Strategy
In Collaboration with
A Japanese Designer and a Curator

40. TRADITION
Curation
Skills
Craftsman
-ship
Skill
Story
Delicacy Hospitality
Arfullness
INNOVATION
Design
For Modern
Life
Style
Efficient
Skill
Training
Open
factory
Modernize
Processing
Bringing in
Diversities/
Global point
of view
Rebranding
for
Global
Appeal

41. TOSHIYUKI MORIOKA - Traditional
Craft Curator

42. Yoshiyuki Morioka
Born in 1974.
Owner of award winning Morioka Book Store / Winner of 2016 Red dot design award
(Germany) / iF Design ( Germany ) / D&AD - Wood Pencil Award ( England ) / Good Design
Best 100 (Japan )
Punlishing: Books on Japan a1931-1972 (BNN) / Used book store in the wilderness
(Shobun) / Walking around the old towns in Tokyo(Eksu knowledge
Exhibition: Forest of Books Morioka Departement ( Mitsukoshi Nihonbashi )
Zakkaya ( Tokyo Midtown - 21-21 design sight )
Crafts around us ( Shisendo Galleries)
Hand Craft by Hermes “Welcome to Meson “ ( Ginza Mason Hermes )
2018 Yamagata Biennale ( Reverence and Craftsmanship/curator )
2018 Editor/ Crafts Seika ( Shincho Publishing / Editor )
2018 Editor of Kadi weaverning India’s future -- Homage to Martand Singh - by Issey Miyake
2018 Hosted Exhibition of Pierre Jeanneret Re-edition and Publication The City Beautiful by
Martin Mulder

43. ISSEY MIYAKE x KHADI

46. Architect/Furniture Designer ・Pierre Jeanneret Furniture Re-Edition.
Architectural structure buildings in Chandigarh are city planning works of one of the three masters of modernism architecture
Le Corbusier. Furniture design are evaluated high for its uniqueness of design, combination of modern aesthetic combined
with local materials and craftsmanship. Many exhibitions are held in Japan and they become very popular collector’s item
and traded with high values within vintage market.
Re-edition have been manufactured under the supervision of the craftsman who was involved in the manufacturing of
original works and all are hand crafted in studio in India “Phantom Hands” faithfully following design specs. ( Only the model
with specs are manufactured )
Materials are vintage teak woods taken from buildings older than 100 years, therefore the productions are limited to the
limited availability of such rare materials, escalating its values even higher.

52. CURATED EXPERIENTIAL POP UP EXHIBITION

53. Introduction of Success Cases
Japanese Traditional Crafts Manufactures
Who are Thriving in Japan
And Global Market

56. STEP 1.
Traditional Craftsmanship Design Exchange.
STEP 2.
Create Online Knowledge Share Courses.
STEP 3.
Cross boarder Design Collaboration.

57. Thank you.
http://seekersbase.com/
Kayoko Tsuchiya
CEO
Seeker Base Japan Co
Kana Sugimoto
Brand Strategist / Researcher
Seeker Base Japan Co