Design: At Cusp of Physical & Digital Design4India is a pioneering design initiative led by NASSCOM. Initiated in 2016, Design4India integrates experience design into the IT industry in India. Design4India forges a connection between the design and tech community to help innovators build a strong foundation for success. The initiative focuses on building design capability and capacity into the IT workforce by catalysing the entire ecosystem of design practitioners, academia, industry, and government from the ground up. To know more and join our community: https://design4india.in/

1. DESIGN AT THE CUSP
OF PHYSICAL &
DIGITAL
Padma Parthasarathy
SVP and Global Head,
Consulting and Digital Transformation
Tech Mahindra

2. DESIGN AT THE
CUSP OF
PHYSICAL &
DIGITAL

3. SOLUTIONS  EXPERIENCES
DESIGN
A decade ago, we
conceptualized something
Physical + Digital
A tech-led solution
rather than design-led

4. PHYSICAL + DIGITAL
DESIGN
Leverage the power of
a multi-sense experience
Enable new business
models

5. DIGITAL DESIGN
persona + scenario + characteristics
= behaviour
Driving behaviour through
experience

6. DATA DRIVEN
DESIGN
GENERATIVE DESIGN
Can save Airbus aircraft
500,000 million metric tons of
CO2 annually

7. PHYSICAL OR
DIGITAL?
Sometimes, physical
is better
2017: USS John S. McCain collided with a Liberian oil tanker off the coast of
Singapore. Investigation revealed the new touch-screen control consoles as the
root cause.

8. DIGITAL + PHYSICAL DESIGN
BRINGS TOGETHER
LUXURY & SUSTAINABILITY
BEAUTY & MEANING

9. VIDEO