Have you ever visited a website and were so turned off by something that you wanted to hurtle off it immediately? It could be anything; perplexing site navigation, an incongruous color palette, poor readability, inapt content structure, bad design, you name it! Chances are you did leave immediately! Would you ever want to subject your website visitors to the same nightmarish experience?
The challenge however, lies in leveraging UX design to receive actual, tangible profit via conversion rates: more sign-ups, higher sales, better leads, etc. Here’s what every UX designer should know to be able to tweak UX to maximizing conversion rates.
2. USER EXPERIENCE (UX)
is the way toward increasing user sa
tisfaction by enhancing the accessib
ility, usability and efficiency of user i
nteraction with the website.
4. Craft Winning Homepage
Keep it short and simple and place the lo
go, essential content and information ab
ove the first fold of the homepage.
5. Leverage The Content
Pay attention to the content quality
across website and blog, because
70% consumers learn about a com
pany through blog posts.
6. Factor of Humanization
Powerful visuals evoke powerful f
eelings and emotions which can h
ack your users’ attention for a fav
orable reaction.
7. Add Interactive Images
Attractive images have got the pot
ential to captivate website visitors
and provide them superb user ex
perience.
8. Entice with Call-to-Action
CTA or Call-to-
Action are indirectly related to provi
ding exceptional UX experience to th
e clients. Use appealing words in you
r CTA buttons.
9. Minimize The Navigation
The current trend is toward hiding
navigation behind the ubiquitous th
ree-line-
icon. Make sure visitors know to cli
ck there for more options.
10. Be Mobile Responsive
Leveraging responsive techniques
while creating your website could
help to grab an extended number
of users across different devices.
11. The Social Element
Put social sharing buttons next to
the content users would want to s
hare. Narrow the scope of social s
haring function.
12. Cross Device Compatibility
Research your audience’s d
evice preferences well. Mos
t people have a mental bloc
k when it comes to making
a purchase on mobile.
13. Experience After Conversion
A good UX design does not
end with a click on the CTA.
You need to provide value i
n your other offerings as we
ll.