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How To Find Your Typeface?

Selecting typeface for a logo is the most intricate part of the design. It takes understanding of different typographic moods, hands-on skills with typeface optimization and a clear vision of business to craft or select a font that blends perfect.

In this slide deck, we walk you through the process of selecting typeface and how different considerations, such as typeface character, uniqueness and web/print effectiveness, come into the play and affect decision making. Whether you are in designing or branding, you'd not want to miss out on these.

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How To Find Your Typeface?

  1. 1. How to find your type?
  2. 2. here we'll see how brands select typeface/fonts for their visual self...
  3. 3. The Process… When a brand goes on a mission to select a typeface, followin g are the considerations it makes: • VISUAL APPEAL • TYPEFACE CHARACTER • UNIQUENESS • INDUSTRY RELEVANCE • WEB/PRINT EFFECTIVENESS
  4. 4. Grab a cup of coffee and get your reading Glasses on because we're going to dig-in deeper...
  5. 5. 1. Visual Appeal
  6. 6. Ask this simple question: Does this typeface look good?
  7. 7. 2. Typeface Character
  8. 8. Every typeface has a built-in nature.
  9. 9. Ask yourself: Does this typeface compliment my message?
  10. 10. 3. Industry Relevance
  11. 11. Not every typeface fits every industry.
  12. 12. What goes with the industry?
  13. 13. What goes with the industry?
  14. 14. Is it relevant to my target market?
  15. 15. 4. Uniqueness
  16. 16. There was a time when you asked a bunch of logos about their type
  17. 17. Helvetica was once the font of choice. Everyone’s favorite. But soon it became so ubiquitous that it was hardly recognizable and then, Helvetica died.
  18. 18. Is this font too mainstream or overused?
  19. 19. 5. Web/Print Effectiveness
  20. 20. Web Fonts are different from print fonts.
  21. 21. Some people classify web as sans serif and print as serif fonts.
  22. 22. Fonts intended for web need to be optimized for readability, screen sizes and web layouts.
  23. 23. 7 Ways to optimize fonts for web
  24. 24. Is this typeface legible across all platforms? If not, what can be done?
  25. 25. Hope you now know how to find a perfect typeface for your brand.