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Logo Redesigns From 2015: For Better or For Worse.

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Logo Redesigns From 2015: For Better or For Worse.

Revamping the design of your logo is a sensitive task as you are bound to maintain the core theme of your business while making or introducing any newness to it. We did a brief evaluation of some of the brands that had redesigned their logos in 2015.

Take a look and gain insights about how these brands have opted for major and minor changes in the design of their logos.

Revamping the design of your logo is a sensitive task as you are bound to maintain the core theme of your business while making or introducing any newness to it. We did a brief evaluation of some of the brands that had redesigned their logos in 2015.

Take a look and gain insights about how these brands have opted for major and minor changes in the design of their logos.

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Logo Redesigns From 2015: For Better or For Worse.

  1. 1. Logo Redesigns From 2015: For Better or for Worse
  2. 2. Hillary for America
  3. 3. The H was rip off of a road-side hospital sign or to stretch it more it seems to be scammed Wikileaks logo. We rate 2 stars out of 5.
  4. 4. Dailymotion
  5. 5. The video store goes for wordmark only. Simplicity speaks louder than icon.We rate 4 stars out of 5.
  6. 6. Google
  7. 7. Google always followed a simple and approachable logo style. While keeping the playfulness, they used done-to-death geometric sans serif typeface with a changed g and rotated e. We rate 3 stars out of 5.
  8. 8. Alitalia
  9. 9. Alitalia has modernized its logo type with a dominant A while retaining Italy’s flag colors. It was described as a bold statement of the heights the airline is striving to reach and its enviable experience in the field of aviation. We rate 4 stars out 5.
  10. 10. Ihop
  11. 11. In the first glance it may appear as a frowning clown but the over all image gives a happy feel. It reminds us of a smiley face pancake. We rate 3 stars out of 5.
  12. 12. Verizon
  13. 13. Although it looks generic, but Verizon has improved on it’s previous design. If their aim was to keep it easily adaptable, then they have sailed through it. We rate 4 stars out of 5.
  14. 14. Los Angeles Clippers
  15. 15. The Clippers text appears to be super dense and slightly distorted. The big lines under the ball gives it a sense of motion, like it’s bouncing. But it’s not just a bouncing basketball, it’s also cleverly styled to look like a basketball court. We rate 3 stars out of 5.
  16. 16. Opera
  17. 17. Opera rolled out with a dynamic 3D ring shape with a very subtle nod to the original O in the negative space. We rate 4 stars out of 5.
  18. 18. Freeview
  19. 19. Uk’s most watched digital TV service, Freeview underwent major rebranding. The completely modified version with angular dimension shows fexibilty, choice and a sense of fun.We rate 5 stars out of 5.
  20. 20. Spotify
  21. 21. Spotify changed its green tone.The change is apparently linked to temporary blindness and nausea. We rate 3 stars out of 5.
  22. 22. Lenovo
  23. 23. Lenovo played it with normal wordmark and added a stanted e. Placing it in a colored box is one of the oldet tricks in the book. We rate 2 stars out of 5.
  24. 24. Lexmark
  25. 25. The new icon of Lexmark is meant to represent a lens aperture, creating a diamond shape in its opening. By adapting a shutter, the new design is is intended to suggest opening and expanding possibilities. We rate 4 stars out 5.
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