1. YOUR AUDIENCE THROUGH ENGAGE
VISUALS

Source: Mind Tools

2.
KEEP YOUR TONE
FRIENDLY

73% Source: Oracle and Harris
Interactive Customer Experience Survey

3.
BRING LIFE
COLORS

80%. Source: Colorcom, University of
Loyola, Maryland Study

4.
FLAUNT THE
TYPEFACE

has dominated design. 50 YEARS,
For the past HELVETICA Source: The Guardian

5.
WHITESPACE
SELLS

White space increases the PERCEPTION
OF INFORMATION 20%.by Source: Human Factors

6.
ESTABLISH YOUR
BRAND’s
VOICE

of a brand’s image can
be attributed to 45% WHO IT SAYS HOW IT SAYS IT. and Source: Landor Associates

7.
INVITE
TRUST

of people don’t 54% TRUST
BRANDS. Source: Havas Media

8.
BE THE MARKET
LEADER

120%. outperform the stock market
by TOP BRANDS Source: Havas Media

9.
FOCUS ON
CONTENT
STRATEGY

of brands do not have
a 49% DOCUMENTED CONTENT STRATEGY. Source: Content Marketing Institute

10.
IS THE KEY
PERSONALIZATION

74%of online consumers expect a
brand’s Web content to be PERSONALIZED. Source: Janrain and Harris Interactive