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The Branding Manifesto

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Branding is one of the most important business functions. It aims to build user trust and encourage interaction through emotional lines or by developing specific user behaviors. However, a brand must be built on clear principles to derive desired results.
The principles that govern brand positioning and placement in the market should bring a brand’s purpose to life by laying out the clear psychological guidelines within which your business operates. They are, when done well, an inspiring synopsis of your brand’s global view.

This slideshare takes you through essential principles of branding to help increase reach and brand potential in different market verticals.

Publié dans : Marketing
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The Branding Manifesto

  1. 1. YOUR AUDIENCE THROUGH ENGAGE VISUALS
  2. Source: Mind Tools
  3. 2. KEEP YOUR TONE FRIENDLY
  4. 73% Source: Oracle and Harris Interactive Customer Experience Survey
  5. 3. BRING LIFE COLORS
  6. 80%. Source: Colorcom, University of Loyola, Maryland Study
  7. 4. FLAUNT THE TYPEFACE
  8. has dominated design. 50 YEARS, For the past HELVETICA Source: The Guardian
  9. 5. WHITESPACE SELLS
  10. White space increases the PERCEPTION OF INFORMATION 20%.by Source: Human Factors
  11. 6. ESTABLISH YOUR BRAND’s VOICE
  12. of a brand’s image can be attributed to 45% WHO IT SAYS HOW IT SAYS IT. and Source: Landor Associates
  13. 7. INVITE TRUST
  14. of people don’t 54% TRUST BRANDS. Source: Havas Media
  15. 8. BE THE MARKET LEADER
  16. 120%. outperform the stock market by TOP BRANDS Source: Havas Media
  17. 9. FOCUS ON CONTENT STRATEGY
  18. of brands do not have a 49% DOCUMENTED CONTENT STRATEGY. Source: Content Marketing Institute
  19. 10. IS THE KEY PERSONALIZATION
  20. 74%of online consumers expect a brand’s Web content to be PERSONALIZED. Source: Janrain and Harris Interactive

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