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Transforming UX integration
                                  from
                           reaction to strategy
                                         Desirée Sy
                               Balanced Team Conference 2011


© 2011 Desirée Sy                                              License: Creative Commons
www.slideshare.net/DesireeSy                                     Attribution-Share Alike 3.0
@DesireeSy
              dsy.agileUX@gmail.com
                                     Autodesk
                               Product Design & Learning
                                 Media & Entertainment



          *but views expressed today are my own


© 2011 Desirée Sy                                          License: Creative Commons
www.slideshare.net/DesireeSy                                 Attribution-Share Alike 3.0
agile UX activities


© 2011 Desirée Sy                                    License: Creative Commons
www.slideshare.net/DesireeSy                           Attribution-Share Alike 3.0
Create prototypes
                                  Rapid usability testing
                                Identify and fix problems
                               Define staged specifications
                                 Check implementation




© 2011 Desirée Sy                                  License: Creative Commons
www.slideshare.net/DesireeSy                         Attribution-Share Alike 3.0
Machete
                               Clear obstacles
                                (faster & better)




© 2011 Desirée Sy                           License: Creative Commons
www.slideshare.net/DesireeSy                  Attribution-Share Alike 3.0
Compass
                     Check direction
                       (refine intent)




© 2011 Desirée Sy                       License: Creative Commons
www.slideshare.net/DesireeSy              Attribution-Share Alike 3.0
Rapid longitudinal user research
                    Set design goals

                Group & prioritize backlog
                   Phrase the releases
                Refine & recognize “done”

                     Infuse design thinking




© 2011 Desirée Sy                              License: Creative Commons
www.slideshare.net/DesireeSy                     Attribution-Share Alike 3.0
© 2011 Desirée Sy              License: Creative Commons
www.slideshare.net/DesireeSy     Attribution-Share Alike 3.0
Agile UX toolkit
                                           (tutorial)

                          Integrating with Agile: Advanced Techniques
                                          (workshop)
© 2011 Desirée Sy                                                   License: Creative Commons
www.slideshare.net/DesireeSy                                          Attribution-Share Alike 3.0
Agile UX toolkit
                               slides & references: bit.ly/pdyqhF




© 2011 Desirée Sy                                                   License: Creative Commons
www.slideshare.net/DesireeSy                                          Attribution-Share Alike 3.0
http://dux.typepad.com/files/sy_agile-ucd.pdf
© 2011 Desirée Sy                                     License: Creative Commons
www.slideshare.net/DesireeSy                            Attribution-Share Alike 3.0
collaborative
                                continuous
                                 iterative
                               incremental

© 2011 Desirée Sy                              License: Creative Commons
www.slideshare.net/DesireeSy                     Attribution-Share Alike 3.0
!"#$%&'(&)$*++#+"&


                                !"#$%&'(&,*-.-/&

© 2011 Desirée Sy                                   License: Creative Commons
www.slideshare.net/DesireeSy                          Attribution-Share Alike 3.0
Morning blocking points
              • Initial release planning (laying out backlog)
              • Articulating & accepting the business goals
              • Thinking about business & its impact on design




© 2011 Desirée Sy                                                License: Creative Commons
www.slideshare.net/DesireeSy                                       Attribution-Share Alike 3.0
feature lists


© 2011 Desirée Sy                              License: Creative Commons
www.slideshare.net/DesireeSy                     Attribution-Share Alike 3.0
Downstream effects
              • User workflow not considered as part of planning
              • Technical opportunities often not realized
              • Business goals are not made discrete & measurable


              • ... when we all get making, we lose sight of the goal

© 2011 Desirée Sy                                                  License: Creative Commons
www.slideshare.net/DesireeSy                                         Attribution-Share Alike 3.0
Integrating with Agile:
                               Advanced Techniques


© 2011 Desirée Sy                                        License: Creative Commons
www.slideshare.net/DesireeSy                               Attribution-Share Alike 3.0
product definition ≠ product implementation




© 2011 Desirée Sy                      License: Creative Commons
www.slideshare.net/DesireeSy             Attribution-Share Alike 3.0
product definition ≠ product implementation

                               business   development




© 2011 Desirée Sy                                       License: Creative Commons
www.slideshare.net/DesireeSy                              Attribution-Share Alike 3.0
product definition ≠ product implementation

                               business         development
                                          UX?



© 2011 Desirée Sy                                             License: Creative Commons
www.slideshare.net/DesireeSy                                    Attribution-Share Alike 3.0
product definition ≠ product implementation

                               business   development
                                          UX



© 2011 Desirée Sy                                       License: Creative Commons
www.slideshare.net/DesireeSy                              Attribution-Share Alike 3.0
product definition ≠ product implementation

                               business   development
                                   UX     UX



© 2011 Desirée Sy                                       License: Creative Commons
www.slideshare.net/DesireeSy                              Attribution-Share Alike 3.0
Effects of this division
              • We're back to throwing it over the wall
              • "Too busy to babysit" (!!)
              • Business goals are not made discrete & measurable


              • ... when we all get making, we lose sight of the goal

© 2011 Desirée Sy                                                  License: Creative Commons
www.slideshare.net/DesireeSy                                         Attribution-Share Alike 3.0
reaction >> strategy


© 2011 Desirée Sy                                     License: Creative Commons
www.slideshare.net/DesireeSy                            Attribution-Share Alike 3.0
product definition
                                    +
                         product implementation
                                    =
                   business + development + QA + UX

© 2011 Desirée Sy                              License: Creative Commons
www.slideshare.net/DesireeSy                     Attribution-Share Alike 3.0
we all own & sell the product


© 2011 Desirée Sy                   License: Creative Commons
www.slideshare.net/DesireeSy          Attribution-Share Alike 3.0
UX + development
                                  UX + QA

                                UX + business?

© 2011 Desirée Sy                                 License: Creative Commons
www.slideshare.net/DesireeSy                        Attribution-Share Alike 3.0
collaborative
                                continuous
                                 iterative
                               incremental

© 2011 Desirée Sy                              License: Creative Commons
www.slideshare.net/DesireeSy                     Attribution-Share Alike 3.0
Rapid longitudinal user research
                    Set design goals

                Group & prioritize backlog
                   Phrase the releases
                Refine & recognize “done”

                     Infuse design thinking




© 2011 Desirée Sy                              License: Creative Commons
www.slideshare.net/DesireeSy                     Attribution-Share Alike 3.0
Create prototypes
                                 Rapid usability testing
                               Identify and fix problems
                               Define mini-specifications
                                Check implementation




© 2011 Desirée Sy                                 License: Creative Commons
www.slideshare.net/DesireeSy                        Attribution-Share Alike 3.0
© 2011 Desirée Sy              License: Creative Commons
www.slideshare.net/DesireeSy     Attribution-Share Alike 3.0

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Transforming UX integration from reaction to strategy

  • 1. Transforming UX integration from reaction to strategy Desirée Sy Balanced Team Conference 2011 © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 2. @DesireeSy dsy.agileUX@gmail.com Autodesk Product Design & Learning Media & Entertainment *but views expressed today are my own © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 3. agile UX activities © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 4. Create prototypes Rapid usability testing Identify and fix problems Define staged specifications Check implementation © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 5. Machete Clear obstacles (faster & better) © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 6. Compass Check direction (refine intent) © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 7. Rapid longitudinal user research Set design goals Group & prioritize backlog Phrase the releases Refine & recognize “done” Infuse design thinking © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 8. © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 9. Agile UX toolkit (tutorial) Integrating with Agile: Advanced Techniques (workshop) © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 10. Agile UX toolkit slides & references: bit.ly/pdyqhF © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 11. http://dux.typepad.com/files/sy_agile-ucd.pdf © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 12. collaborative continuous iterative incremental © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 13. !"#$%&'(&)$*++#+"& !"#$%&'(&,*-.-/& © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 14. Morning blocking points • Initial release planning (laying out backlog) • Articulating & accepting the business goals • Thinking about business & its impact on design © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 15. feature lists © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 16. Downstream effects • User workflow not considered as part of planning • Technical opportunities often not realized • Business goals are not made discrete & measurable • ... when we all get making, we lose sight of the goal © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 17. Integrating with Agile: Advanced Techniques © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 18. product definition ≠ product implementation © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 19. product definition ≠ product implementation business development © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 20. product definition ≠ product implementation business development UX? © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 21. product definition ≠ product implementation business development UX © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 22. product definition ≠ product implementation business development UX UX © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 23. Effects of this division • We're back to throwing it over the wall • "Too busy to babysit" (!!) • Business goals are not made discrete & measurable • ... when we all get making, we lose sight of the goal © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 24. reaction >> strategy © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 25. product definition + product implementation = business + development + QA + UX © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 26. we all own & sell the product © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 27. UX + development UX + QA UX + business? © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 28. collaborative continuous iterative incremental © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 29. Rapid longitudinal user research Set design goals Group & prioritize backlog Phrase the releases Refine & recognize “done” Infuse design thinking © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 30. Create prototypes Rapid usability testing Identify and fix problems Define mini-specifications Check implementation © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  • 31. © 2011 Desirée Sy License: Creative Commons www.slideshare.net/DesireeSy Attribution-Share Alike 3.0