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Why you’ll lose
without UX Design
Szilard Toth & Nicolas Python
AAVN DevDay Da Nang 2019
Who are we and how did we meet?
AAVN DevDay Da Nang 2019
Szilard Toth
CTO & cofounder
e· pilot GmbH
Nicolas Python
Head of...
Who are we and how did we meet?
AAVN DevDay Da Nang 2019
Szilard Toth
CTO & cofounder
e· pilot GmbH
Nicolas Python
Head of...
AAVN DevDay Da Nang 2019
e· pilot & KLARA are
both design driven
companies.
Why should we know anything about this topic?
AAVN DevDay Da Nang 2019
Something to clarify
UIUX =
Source: https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design
Why did we c...
Source: https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design
Total revenu...
Source: https://www.siliconrepublic.com/business/good-ux-design-infographic
68% 62%
89%44%
Of users leave your
product, be...
Source: https://www.fastcompany.com/1147825/300-million-continue-button
https://econsultancy.com/blog/9790-slow-loading-we...
Let’s take a look at
really bad UX
Design.
Los Angeles parking signs
Side by side urinals
Elevator buttons
Three Mile Island
nuclear accident
Enough about bad UX,
what about the great
ones?
UBER -
revolutionized
transit
Waiting for a taxi on a rainy day
Tapping a button to travel across the city
Apple -
revolutionized
communication
High-end smartphones in 2007
A complete new way to interact with your phone
Netflix -
revolutionized
entertainment
Trying to find a movie in your DVD store
Browse you favorite films online. With suggestions.
Now UX in an engineering environment.
Engineered in Ho Chi Minh City
Vietnam.
KLARA solves this problem:
Employee
Supplier
Customer
Your
business
Governmen
t
Insurance
KLARA solves this problem:
Employee
Supplier
Customer
Accountin
g
Governmen
t
Insurance
Your
business
And this is what it looked like
Not anymore
This is what it looks like now…
What happened?
What happened?
obviously design
happened.
But what does that
mean?
Let’s look at our engineering process before
design happened.
Business
analyst
Stake-
holder
s
Product
owner
Engineer
?
!
Let’s look at our engineering process before
design happened.
That’s exactly what happened here
What is the problem?
Business
analyst
Stake-
holder
s
Product
owner
Engineer
? ?
??
What is the problem?
The users’ needs are
just assumptions
You know if it works, after the
implementation. Superexpensive
...
Alessi juicy salif
Introducing design into the process
Business
analyst
Stakeholders
Product
owner
EngineerDesigners Clickable
prototype
Introducing design into the process
Business
analyst
Stakeholders
EngineerDesigners Clickable
prototype
Product
owner
Introducing design into the process
Business
analyst
Stakeholders
EngineerDesigners Clickable
prototype
Product
owner
That’s what the users told us to do
Prototype example with
Adobe XD
Prototype example with InVision
How UX design creates value
Faster, better decisions
because of visuality.
The user is part of the
solution.
You can test ...
Guess what. We’re
not the only ones
who know the
importance of
design.
Designers in modern engineering environments
1:25 1:72
1:11 1:10
201
2
Designers in modern engineering environments
1:9 1:8
1:8 1:6
1:8
1:5
201
7
Why you’ll lose
without UX Design.
Why you’ll lose without UX Design.
As an engineer
You might lose
your job.
Why you’ll win with UX Design.
As an engineer
You’ll be a key player
in your company
Why you’ll lose without UX Design.
As a startup
You might build
something nobody
needs.
Why you’ll win with UX Design.
As a startup
You solve the right
problems and raise
more money.
Why you’ll lose without UX Design.
As a company
You’ll build more
expensive, slower
and worse
solutions.
Why you’ll win with UX Design.
As a company
You’ll build products
faster.
Products that your
users actually want.
Design is more
than a feeling: it
is a CEO-level
priority for growth
and long-term
performance.
And that’s why
you’ll lose
without UX
Design.
Thanks for
listening.
s.toth@epilot.cloud nicolas.python@klara.ch
Meet us later.
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[DevDay2019] Why you'll lose without UX Design - By Szilard Toth, CTO at e·pilot & Nicolas Python at KLARA Business AG

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UX Design is on a radical rise. The most successful companies like Google or Uber know that great UX is no longer a nice-to-have but a key business driver. Szilard Toth (CTO e·pilot) and Nicolas Python (Head of Design KLARA) talk about their own experience of UX Design in modern engineering environments. Whether you're a business leader or an engineer, learn why you'll lose without UX Design.

Publié dans : Technologie
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[DevDay2019] Why you'll lose without UX Design - By Szilard Toth, CTO at e·pilot & Nicolas Python at KLARA Business AG

  1. 1. Why you’ll lose without UX Design Szilard Toth & Nicolas Python AAVN DevDay Da Nang 2019
  2. 2. Who are we and how did we meet? AAVN DevDay Da Nang 2019 Szilard Toth CTO & cofounder e· pilot GmbH Nicolas Python Head of Design KLARA Business AG
  3. 3. Who are we and how did we meet? AAVN DevDay Da Nang 2019 Szilard Toth CTO & cofounder e· pilot GmbH Nicolas Python Head of Design KLARA Business AG
  4. 4. AAVN DevDay Da Nang 2019 e· pilot & KLARA are both design driven companies. Why should we know anything about this topic?
  5. 5. AAVN DevDay Da Nang 2019 Something to clarify UIUX =
  6. 6. Source: https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design Why did we chose to have a design driven approach?
  7. 7. Source: https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design Total revenue is double of the competition. Why did we chose to have a design driven approach?
  8. 8. Source: https://www.siliconrepublic.com/business/good-ux-design-infographic 68% 62% 89%44% Of users leave your product, because of bad UX Design Of customers base future purchases on past Experience Of users begin doing business with competitor after bad User Experience Of online shoppers will tell their friends about a bad User Experience Why is that the case?
  9. 9. Source: https://www.fastcompany.com/1147825/300-million-continue-button https://econsultancy.com/blog/9790-slow-loading-websites-cost-retailers-1-73bn-in-lost-sales-each-year + 300’000’000.00 $- 2’400’000’000.00 $ Amazon increased revenues by 300m USD by improving their checkout process Sales lost by retailers because of slow loading times on their websites What does that mean in numbers?
  10. 10. Let’s take a look at really bad UX Design.
  11. 11. Los Angeles parking signs
  12. 12. Side by side urinals
  13. 13. Elevator buttons
  14. 14. Three Mile Island nuclear accident
  15. 15. Enough about bad UX, what about the great ones?
  16. 16. UBER - revolutionized transit
  17. 17. Waiting for a taxi on a rainy day
  18. 18. Tapping a button to travel across the city
  19. 19. Apple - revolutionized communication
  20. 20. High-end smartphones in 2007
  21. 21. A complete new way to interact with your phone
  22. 22. Netflix - revolutionized entertainment
  23. 23. Trying to find a movie in your DVD store
  24. 24. Browse you favorite films online. With suggestions.
  25. 25. Now UX in an engineering environment. Engineered in Ho Chi Minh City Vietnam.
  26. 26. KLARA solves this problem: Employee Supplier Customer Your business Governmen t Insurance
  27. 27. KLARA solves this problem: Employee Supplier Customer Accountin g Governmen t Insurance Your business
  28. 28. And this is what it looked like
  29. 29. Not anymore
  30. 30. This is what it looks like now…
  31. 31. What happened?
  32. 32. What happened? obviously design happened. But what does that mean?
  33. 33. Let’s look at our engineering process before design happened. Business analyst Stake- holder s Product owner Engineer
  34. 34. ? ! Let’s look at our engineering process before design happened.
  35. 35. That’s exactly what happened here
  36. 36. What is the problem? Business analyst Stake- holder s Product owner Engineer ? ? ??
  37. 37. What is the problem? The users’ needs are just assumptions You know if it works, after the implementation. Superexpensive experiment!
  38. 38. Alessi juicy salif
  39. 39. Introducing design into the process Business analyst Stakeholders Product owner EngineerDesigners Clickable prototype
  40. 40. Introducing design into the process Business analyst Stakeholders EngineerDesigners Clickable prototype Product owner
  41. 41. Introducing design into the process Business analyst Stakeholders EngineerDesigners Clickable prototype Product owner
  42. 42. That’s what the users told us to do
  43. 43. Prototype example with Adobe XD
  44. 44. Prototype example with InVision
  45. 45. How UX design creates value Faster, better decisions because of visuality. The user is part of the solution. You can test the solution before you build it. Cheaper, faster, better.
  46. 46. Guess what. We’re not the only ones who know the importance of design.
  47. 47. Designers in modern engineering environments 1:25 1:72 1:11 1:10 201 2
  48. 48. Designers in modern engineering environments 1:9 1:8 1:8 1:6 1:8 1:5 201 7
  49. 49. Why you’ll lose without UX Design.
  50. 50. Why you’ll lose without UX Design. As an engineer You might lose your job.
  51. 51. Why you’ll win with UX Design. As an engineer You’ll be a key player in your company
  52. 52. Why you’ll lose without UX Design. As a startup You might build something nobody needs.
  53. 53. Why you’ll win with UX Design. As a startup You solve the right problems and raise more money.
  54. 54. Why you’ll lose without UX Design. As a company You’ll build more expensive, slower and worse solutions.
  55. 55. Why you’ll win with UX Design. As a company You’ll build products faster. Products that your users actually want.
  56. 56. Design is more than a feeling: it is a CEO-level priority for growth and long-term performance.
  57. 57. And that’s why you’ll lose without UX Design.
  58. 58. Thanks for listening. s.toth@epilot.cloud nicolas.python@klara.ch
  59. 59. Meet us later.

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