Microsoft Case Study

2.  American public multinational corporation.
 Established on april 4,1975.
 Microsoft is listed in the fortune 100.
 With a vision by a Harvard drop-out , to see a PC on every
desktop.
 Headquartered in Redmond , Washington , USA.

3.  Operating Systems
 Office Suites
 Xbox for games
 Internet Explorer
 Search Engine
 Mail's
 Security
 Servers
 Visual Studios

4.  Paul Allen and Bill Gates, childhood friends with a passion in
computer programming
 Were seeking to make a successful business utilizing their
shared skills
 They developed the interpreter on a simulator
 They demostrated the interpreter to MITS in new mexico in
,march 1975
 They officially established Microsoft on April 4,1975,with
Gates as the CEO

5. On May 26 , 1995 Microsoft expended its
product line into computer networking and
the World Wide Web.
Released Windows 95 on August 24,1995.
Bill Gates handed over the CEO position on
January 13,2000 to Steve Ballmer and took
role as Chief Software Architect.

6.  “At Microsoft , our mission is to enable people
and business throughout the world to realize
their full potential . We consider our mission
statement a commitment to our customers.”
 Diversity and inclusion are integral to
Microsoft's vision, strategy and business
success.

9.  Financial control
 Capacity for decision making
 Continuous improvements
 Brand management
 Ability to identify and respond to market trends and adapt
 Engineering and technical know-how
 Research capability

10.  Microsoft has divisional organization structure
 Customer service staff,research and development, and sales.
Windows & Live Windows Group
Server Software
Online Services
Microsoft Business
Entertainment and Devices
• Investments and global expansion throughout the world.

11. ＄

14.  Tangible Resources
 Intangible Resources
 Human resources

15. TANGIBLE RESOURCES
 Cash Reserves : Approximately $90.2 Billion in cash
reserves.
 Operating Revenue : Approximately $93.58 Billion.
 Ranks #25 in the Fortune 500 list.
 Cash , Cash Equivalents , short term investments is about
$113.240 Billions.
 Total Assets of $193.694 Billions.

16. INTANGIBLE RESOURCES.....
 Technology Based : $5.97 Billions
 Marketing related : $1.869 Billions
 Gross Carrying Amount : $9.1 Billions
 Net Carrying Amount : $3.73 Billions
 Intangible Assests and Goodwill : $21.605 Billions

17. HUMAN RESOURCES.....
 Microsoft's success is based on the effectiveness of their
employees.
 Attract and Retain the best talent in the information
Technology Business.
 Educated, Dedicated and committed employees.

18. 1.Evaluate Microsoft’s product and marketing evolution over the years.What has the
company done well , and where did it falter?
Ans ) Good Times : 1)Microsoft launched the DOS operating system for IBM computers in
early 1980’s.
2) Went public in 1986 and launched windows 3.0
3) In the 1998 , the new slogan Microsoft launched internet explorer to compete Netscape ,
which Microsoft become the winner of “Browser War”.
Falter Times : 1) In mid 1990’s , Microsoft faced antirust charge and lawsuits because of its
marketing method.
2) During the next few years , Microsoft didn’t release new operating system when the
customers need it . On the contrary , Mac seized the opportunity to make a successful
marketing campaign that gained lot of customers.

19. 2. Evaluate Microsoft’s recent expansions into areas such as search engines
and smart phones. Do you think these are good areas of growth for
Microsoft? Why or why not?
Ans ) 1) Nowadays with the technology development and the popular with
smartphone , the decision to expand into search engines and smartphones
should be very sensible.
2) The new improvement of Windows 8 , Windows 8 phone , and Surface Tablet
impressd consumers with a detachable keyboard.
3) This not only connects with the development of smartphone , but also keeps
communication with its consumers , which is the right way to keep activity in the
market.

21. Created by Devansh Upadhyaya , SRM Kattankulathur ,during marketing
internship by Professor Sameer Mathur , IIM Lucknow