2. The functions employed for Marketing of goods and
services. Marketing function is a important part of marketing
process. Marketing process includes :-
•Marketing management.
•Marketing channels.
•Marketing function.
•Marketing demand.
Marketing functions are mainly performed by
manufacturers, middlemen, wholesaler, retailer for the
purpose of distribution of goods and services.
3. Marketing functions can be classified
into 3 parts. These are –
A. Exchange function.
B. Physical function.
C. Facilitating function.
4. Exchange function
•It involves transfer of ownership.
•Buying of products.
•Assembling of products.
•Selling (goods and services).
5. Physical Function
•This function involves the physical distribution.
•Transportation of goods.
•Warehousing or storing goods.
•Application of services.
6. Facilitating function
•It involves standardization and grading of product and
services.
•Branding of product
•Product packaging
•Salesmanship
•Advertising
•Sales promotion
•Insurance
•Marketing research
•Marketing intelligence
•Finance
7. Marketing function includes services such as :-
•Contractual function.
•Searching for buyers and sellers
•Merchandising
•Pricing
•Promotion
•Physical distribution
