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Relevance of Social Media in Politics

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Relevance of Social Media in Politics

  1. 1. One message before Social Media…
  2. 2. One message after Social Media…
  3. 3. We have reach like never before…
  4. 4. 1. Establish Goals
  5. 5. 1. 2. 3. 4. WRITE DOWN Specific business Goals and Objectives
  6. 6. Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
  7. 7. 3. Build
  8. 8. Choose your channels wisely THE CONVERSATION PRISM by Brian Solis JESS3 (there are many!)
  9. 9. Connect
  10. 10. Connect Be the conduit between your audience and valuable content and resources
  11. 11. Relevance
  12. 12. Relevance Before you link to content, make sure it is relevant and adds value to your audience
  13. 13. “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made every day that eventually add up to a major shift.” - Jay Baer

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