2. Topics
• What is Facebook?
• Starting with an Example
• Special Offers and Exclusive Deals
• Group Pages
• Social Plugins
• Mobile
• Location Based Services
• Summary
• Fast Facts- Digital Jungle
3. Defining Facebook
―Facebook is a social networking website — a
gathering spot, to connect with your friends
and with your friends friends. Facebook allows
you to make new connections who share a
common interest, expanding your personal
network.‖
4. How are people using Facebook
500 million active users worldwide
Average user has 130 friends
2nd most visited web site in the world 850 million
photos, 7 million videos, and 28 million pieces of
content are uploaded each month
More than 95% of Facebook members have used at
least one application built on Facebook Platform
More than 4 million users become fans of Pages
each day
6. Facebook Marketing Strategy
1. ENGAGE 2. DRIVE 3. ADD 4. MEASURE
ACTION SCALE • Reach
• Find and - Fans
engage • Leverage
existing -Mentions
• Provide offline
fans •
applications
events Engagement
that enlist
-
• Host ambassado Discussions,
discussion rs • Advertise content,
s and through reviews, and
provide posts
useful • Provide existing
resources coupons to media Action
track - Contest
• Invite fans to purchases entries
• Add your - Coupons
upload social redeemed
content • Hosts
Web links - Purchases
contests driven
• Provide with opt-ins to your
- Web traffic
branded for further brand driven
digital contact Web site -Application
goods users
7. Before you start, The Check List
Complete this checklist of questions to build a successful Facebook strategy for your
brand before you jump in.
What is the engagement value: what can you offer people that they will find
valuable?
Are you ready to respond to your customers and encourage them to talk about your
brand?
Are you ready to make a commitment beyond a campaign?
How will your other marketing communication strategies integrate with Facebook?
What assets - tools and content – can you leverage?
Do you have your company behind you and resources available?
How will you measure success?
28. Always Measure
Facebook can be a very effective platform to develop
engaging and innovative campaigns. However, it is always
critical you measure your campaigns.
• Number of fans for your brand pages
• Number of brand mentions on walls
• Number of news updates x fans Ad impressions
• Number of discussion topics
• Number of wall posts on brandpage
• Number of wallposts (measured by Lexicon)
• Number and tone of reviews posted
• Amount of content or offers shared
• Video views
• Click through rates for advertisements
• Number of contest entries
• Number of applications downloaded
• Offline actions driven by coupons or special offers
• Web traffic generated
30. Final Thoughts
Every industry and vertical is going to be
re-though in a social way.
The real disruption is about people
redesigning these social spaces.
Social spaces will become the
containers for business, home and play
31. Thank you
Desmond Omovie
desmond.omovie@capitalmediang.com