My insights on using marketing on Social Media, Brand Marketing, Branding, Building Brands, using visuals, storytelling & Trade show marketing.

1. My Marketing Insights Part 2
Below is the second installment of my marketing insights
by topic.
Brand Marketing/Marketing Strategy
7 Steps to Building the Brands of the Future
Previously, I discussed about how to develop and market
a product. In this post, I am going to discuss how you can
build a brand for tomorrow. While attending the Pivot
Conference in New York City, I learned that whether you
are a start-up company or a large fortune 500, it
imperative that you react and anticipate changes in your
customers’ needs. For a brand to be successful today and
in the future it has to be customer focused.
In the past, brands would create content that consumers
had to like.
How Marketing is being Disrupted by Tech
The goal of marketing is to help drive products sales.
However, we cannot blindly follow the model of marketing
& advertising of the 1960’s. Today, consumers have more
access to more information than ever before. As a
result, Marketers and brands
Has Marketing Strategy Changed?
Marketing in the digital age has shifted from content to
context. Up until recently, many brands created the
content that was used to market their products.
Consumers were expected to like their products just

2. because they looked cool or were hip. With the rise of
social networking with sites such as
Did Mobile Kill the TV Star?
Everyone remembers the popular song Video Killed the
Radio star, which was a song about how the technology of
television made radio and the radio star obsolete. As
mobile devices and social media have become more
prevalent worldwide; access to video content via video
search engines/sharing services such as YouTube, Hulu
and Netflix have disrupted how content is accessed. Prior
to this shift, television/cable networks have controlled how
video content was shared and distributed. Today the
Why Brands Should Use Visual Storytelling
They say that a picture is worth a thousand words and a
video is worth 10,000 words. Telling a story with words
alone puts the burden of visualization on the prospect. As
words mean different things to different people based on
life experience and culture, it is possible for your message
to be misinterpreted. For brands to truly engage potential
buyers
7 Things Brands Should know before Launching a Product
Developing and marketing a product, requires a lot of
planning.You need a vision for your product. Whether you
are a start-up company or a product manager launching a
new product, there is a lot of research that has to take
place. Your budget will dictate the size of your marketing
campaign. However, you are in control on how to allocate

3. that budget. I touched on some of the questions that
should be asked in a previous post. I will focus on them in
more detail. The research should focus on the following:
How to Apply Marketing Research to Product Sales
Before businesses can sell anything, they need to
determine if there is a market for their products and
services.
Most businesses will not necessarily be creating new
product categories. As a result, they will be entering into a
market place that already exists.
Selling & Marketing Brand X in a Name Brand World
When you are selling and marketing a brand X product,
there are many challenges that you face. These
challenges range from questions on product reliability to a
lack of brand recognition.
One of the first things that I would handle
How to Build your Brand on Facebook
Facebook is the largest social networking site in the
world. Facebook has over a billion users worldwide.
Almost everyone is on Facebook. From teenagers to baby
boomers, people from all walks of life are using Facebook.
In this post, I am going to discuss the basics of personal
branding on Facebook.
To sign up for an individual account you need to do
the following:

4. How Brands can use Facebook Pages to Connect with
Customers
In my last post, I discussed about how to build your
personal brand on Facebook. Today I am going to discuss
how to brand your business using Facebook pages.
Remember Facebook is the largest Social networking site
which means that your customers and prospects are on
the site. Your job as a business and a brand is to engage
with fans, prospects and customers. The goal is to convert
this engagement (marketing) to product sales. Facebook
pages are a great way to do this.
10 Ways People & Brands can Market themselves using
LinkedIn
Use of social media is essential in personal and corporate
branding. The networks that brands should be on are
LinkedIn, Twitter, Facebook, YouTube and Google+.
Writing blogs and having websites are also essential for
building a brand. Today I am going to discuss how to build
your brand using LinkedIn. LinkedIn is a professional
networking site that allows people to search for jobs and
connect with people they know. You can also make new
connections on the site. Right now, 400 million people
around the world are using LinkedIn.
The Basics
Trade show Marketing
Direct, Digital & Trade Show Marketing Meet at 2015 NY
Auto Show

5. Trade shows are a great opportunity for brands and whole
industries to sell and market their products. I have
experienced this first hand during my time in Outside
Sales and Marketing. Since then, Social Media has
exploded. Last week, I had the privilege of covering the
New York Auto show as I do each year. This trade show is
an example how the Auto industry interconnects digital,
direct and Trade show marketing in one synergy. The New
York International show is promoted through various social
networks, advertising and direct marketing i.e promotions
and discounts.
However, the marketing does not
What the New York Auto Show Can Teach Us About
Trade Show Marketing
Trade show marketing is important for companies to build
brand awareness. The purpose for trade shows is to drive
sales. As a Dental Sales Rep, I worked the Greater New
York Dental meeting. This is a show where Dental
Manufacturers and distributors show off current and new
products they have to offer. Today, I am going to discuss
how companies can drive sales at trade shows. I am also
going to use the New York Auto show to offer examples of
best practices for trade show marketing.
When planning for a trade show it is
How Live Customer Testimonials help to Sell & Market
Products at Trade Shows

6. Below is an example of the Power of in person
testimonials from the 2013 NY Auto Show.
Last year, I wrote an article about what the auto show
could teach us about trade show marketing. This year I
had the honor of covering the show as a member of the
press once again. I really enjoyed attending the show. All
of the manufacturers had great presentations and unveils
of their cars. Each company presented their vehicles with
a great presentation.
However, Hyundai made one of the best presentations of
the show.
About the Author
Dan is passionate about using Marketing to help
businesses drive sales. He has worked on various
marketing assignments that include a Start Up, Political
Campaign & a Digital Marketing Conference.
Prior to Teaching, Dan served customers as an Outside
Sales & Marketing Representative in the Dental industry.
In this role, he taught and trained Dentists on the
company’s products and services using a consultative
selling approach. He also supported the company’s
marketing efforts at industry trade shows & in the field
through lead generation of Digital Technology along with
large Dental Equipment.