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LOGODESIGN - WORKSHOP
LogoDesign
follow 3 things

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Why are logos important?
LOGODESIGN - WORKSHOP

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Why are logos important?

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Why are logos important?

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Why are logos important?

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Why are logos important?

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Why are logos important?

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Why are logos important?
Shoe/Product Nike shoe/Branded Product

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Why are logos important?

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Why are logos important?

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Why are logos important?

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Why are logos important?

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Why are logos important?
Reason 01: Logo’s trigger people’s memories
of the previous experiences with the company,
product or service.

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Why are logos important?
Reason 01: Logo’s trigger people’s memories
of the previous experiences with the company,
product or service.

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Why are logos important?
Reason 02: A logo describes a company or an
organisation without a lengthy explanation.

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Why are logos important?
Reason 03: A simple and direct way of
promoting a product/service/cause etc.

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next...

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What makes a good logo?
LOGODESIGN - WORKSHOP

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What makes a good logo?
Appropriate
Distinctive
Simple

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What makes a good logo?
Appropriate
Distinctive
Simple
invoking right feelings...

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What makes a good logo?
Appropriate invoking right feelings...

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What makes a good logo?
Appropriate
Distinctive
Simple
invoking right feelings
Example: in sports bold & dynamic

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What makes a good logo?
Appropriate
Distinctive
Simple
invoking right feelings
Example: in sports bold & dynamic

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What makes a good logo?
Appropriate
Distinctive
Simple
invoking right feelings
Example: in fashion - elegance.

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What makes a good logo?
Appropriate
Distinctive
Simple
invoking right feelings
Example: in fashion - elegance.

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What makes a good logo?
Appropriate
Distinctive
Simple
memorable

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What makes a good logo?
Appropriate
Distinctive
Simple

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What makes a good logo?
Appropriate
Distinctive
Simple

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What makes a good logo?
Appropriate
Distinctive
Simple

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What makes a good logo?
Appropriate
Distinctive
Simple

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What makes a good logo?
Appropriate
Distinctive
Simple

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next...

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What is a bad logo design?
LOGODESIGN - WORKSHOP

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What is a bad logo design?
Looks
Generic

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What is a bad logo design?
Looks
Generic
Looks
Complicated

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What is a bad logo design?
Looks
Generic

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What is a bad logo design?
Looks
Generic

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What is a bad logo design?
Looks
Generic

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What is a bad logo design?
Looks
Generic
Looks
Complicated

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next...

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What makes a good logo?
LOGODESIGN - WORKSHOP

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Simple
Appropriate
Distinctive
Finding the right balance between
simple and distinctive/memorable could
produce a good logo.
What makes a good logo?

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In sum...

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In sum...
Shoe/Product Nike shoe/Branded Product

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In sum...

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In sum...
Appropriate
Distinctive
Simple
invoking right feelings
Example: in sports bold & dynamic

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51
In sum...
Simple
Appropriate
Distinctive
Finding the right balance between
simple and distinctive/memorable could
produce a good logo.

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52
In sum...
Simple
Appropriate
Distinctive
Finding the right balance between
simple and distinctive/memorable could
produce a good logo.

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53
In sum...
Simple
Appropriate
Distinctive
Finding the right balance between
simple and distinctive/memorable could
produce a good logo.

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54
Thank you