This is a short presentation about Search Engine Optimization and Search Engine Marketing.

1. SEO
&
SEM - Dhaval Bhatkar

2. Contents
● What is SEO
● SEO Tactics
● What is SEM
● SEM Terminology
● Why SEM
● Pictorial Representation of SEO & SEM
● Top 10 Companies in India

3. SEO (Search Engine Optimisation)
Search engine optimisation (SEO) is the process of improving your
website and content so that it is visible to search engines.
Search engine optimization is a methodology of strategies, techniques
and tactics used to increase the amount of visitors to a website by
obtaining a high-ranking placement in the search results page of a search
engine (SERP) -- including Google, Bing, Yahoo and other search engines.

4. SEO Tactics
Good SEO = High rankings in Google search listings (pg. 1)
SEO is about many small tactics, implemented in increments over time to help
your website rank better in search engine results.
These tactics include:
• Website content (engagement objects [images, maps, video,
infographics, ebooks] + words)
• Internal and external linking strategies (expertness)
• Information architecture and siloing (URLs and site navigation)
• Keywords (html)
• Site map (html and XML)

6. SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is a form of internet advertising
utilising search engine results to promote brands and websites.
It is a paid media where advertisers bid of specific search keywords
that when typed in, their ads are shown.
SEM is a type of Internet marketing associated with the researching,
submitting and positioning of a website within search engines to
achieve maximum visibility and increase your share of paid and/or
organic traffic referrals from search engines.

7. SEM Terminology
PPC
CPC
Creative/ Adtext
SERP
CTR%
Impressions
Google Content Network
Rank/ Position

8. Why SEM is used?
Quick Wins
Good targeting
Conversion reporting – with Google Analytics
Low wastage
Competitive
Strong acquisition driver
Branding.

10. Vital Role
SEO & SEM plays an important
role in the digital marketing of
any product of service.

11. 1. Pinstorm (Café Coffee Day, ICICI Bank, Sharekhan, HSBC, ET Now,NIIT, Jet Airways,
Hindustan Times, Taj, Sony, Tanishq, Canon)
2. Techshu (Hewlett – Packard, Aditya Birla Nuvo LTD,Rupa (Macroman), Bharatiya Janta
Party (BJP West Bengal), Greenply Industries Ltd)
3. Reprise Media (Verizon, American Airlines, Hyundai, Honda, Cathay Pacific)
4. Ogilvy PR (American Express, XEROX, DuPont, Ford, LG Electronics)
5. iStrat (Maruti Suzuki, Nestle, Alpha Corp, Pepsico, Redtape, DSCL, Max India Limited,
Ericsson India, Pfizer India, Apesma India, CII, Hero Honda, Ranbaxy)
6. K Web Maker (Mumbai Indians, APM Terminal, Vedanta Foundation, Kingfisher
training academy, Mahindraa, Hypercity, Tata, Fortis)
7. Webchutney (Airtel, Microsoft, Unilever, Marico, Titan, MasterCard, Barclays, Proctor &
Gamble, Budweiser, Wipro, HDFC)
8. JWT (Goodnight, Teach for India, Listerine)
9. McCann Erickson India (Coca Cola, Master card, Greenlam laminates)
10. Lowe Lintas (Tata Tea, ICICI Prudential, Idea)
Top 10 Digital Marketing Companies in India

12. Thanks!
Dhaval Bhatkar
Roll No: 6004
SVIMS Institute
dhaval.a.bhatkar@gmail.com