This is a product analysis of the A380 by AIRBUS. This presentation in prepared looking at the points of parity and points of difference of the A380 and its competitor the BOEING 787 DREAMLINER.
2. INTRO TO AIRBUS A380 FAMILY
The Airbus A380 is a double-deck, wide-body, four-
engine jet airliner manufactured by European Union
manufacturer Airbus. It is the world's largest passenger
airliner, and the airports at which it operates have
upgraded facilities to accommodate it. It was initially
named Airbus A3XX and designed to challenge Boeing's
monopoly in the large-aircraft market. The A380 made
its first flight on 27 April 2005 and entered commercial
service in 25 October 2007 with Singapore Airlines.
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3. POINTS OF PARITY AND DIFFERENCE
POINTS OF PARITY
THE ASPECTS OF
PRODUCT OFFERING
THAT ARE LARGELY
SIMILAR TO THE
OFFERINGS OF
LIKELY COMPETITORS
POINTS OF DIFFERENCE
THE ASPECTS OF
PRODUCT OFFERING
THAT ARE RELATIVELY
DISTINCT TO THE
OFFERINGS OF LIKELY
COMPETITORS
02
6. POINTS OF DIFFERENCE
DOUBLE DECKER CABIN
05
AIRBUS
A380
BOEING
787
LONGER WING SPAN
TIE-UP AIRLINE COMPANY
EMIRATES
FAILURE RATIO 06:100
ROUNDED NOSE
SINGLE DECK CABIN
BROADER WING PAN
POINTED NOSE
TIE-UP AIRLINE COMPANY
LUFTHANSA
FAILURE RATIO 08:100
7. VALUES DIRECT CUSTOMER
06
ROUNDED NOSE- The rounded tip nose helps the jet to divert
the surrounding air in a way which helps the atmosphere
pressure bar away from the second deck.
LONGER WING SPAN- Long wings help the aircraft handle
more weight and maintain balance amongst heavy atmospheric
air.
DOUBLE DECKER CABIN- Double decks help in carrying more
passengers, with the top or above deck built specially for first
class passengers.
EMIRATES AS TIE-UP COMPANY- EMIRATES being its tie-up
company gave this product a huge boost by providing 97
aircrafts in service out of 207 ever built till date.
FAILURE RATIO- The AIRBUS A380 being the most popular
and preferable aircraft is because of its lowest failure ratio
8. VALUES CUSTOMER
DEFINES LUXURY AND COMFORT- The AIRBUS A380
stands for luxury and true comfort. It has been able to serve
this purpose since 2005.
NOISE REDUCTIONS- The A380 has one of the most efficient
and most silent ROLLS ROYCE TRENT 900 engines which is a
great added value for lowest possible noise at 44,000 feet in
air.
LUXURY & SPEED- Notwithstanding the biggest and quietest
jet, the A380 is also one of the fastest mega jets in its
competition.
9. SOME INTERESTING FACTS
07
SUCCESS
RATE IN SELLING
JETS IN SERVICE AND
COUNTING
90% 207 1,40,000
JET DESIGNED FOR
FLYING HOURS
20
ONLY RUNWAYS IN THE
WORLD CAN
SUCCESSFULLY HANDLE
THE AIRBUS A380
3000
LUGGAGE BAGS CAN
BE CARRIED BY THIS
JET
81,900
GALLONS OF FUEL
CAN BE HANDLED
AT A STRETCH
