1.
Indian Pump Industry@2016
BY- Dhiraj Kumar
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2.
Background of agricultural pump industry in India
Growth of agricultural pump industry in India in
past
Present and future production capacity of
agricultural pump
Industry in India
Scenario of energy efficient pump sets production
in
India
 Capacity of producing energy efficient pump sets
in India
TOPICS TO BE COVERED

3.
• IPMA was established in 1951
• No. of IPMA member – 120 nos.
• Total turnover of pump industry : Rs. 20,000 cr.
- IPMA members – Rs. 11,000 cr.
- Non-IPMA members – Rs. 9,000 cr.
INDIAN PUMP INDUSTRY – SCENARIO 2016
Product No. of licenses
registered under
BIS (as on
16.01.16)
No. of brands
under BEE
(as on 16.01.16)
Submersible pumpsets (IS 8034) 617 264
Open well Sub. Pump sets (IS
14220)
292 91
Electric Moonset Pumps (IS 9079) 114 10

4.
Agriculture
43%
Irrig. WS
6%
Domestic
30%
Industrial
13%
Misc.
8%
Agriculture
Irrig. WS
Domestic
Industrial
Misc.
4
SECTORWISE DEMAND OF PUMPS IN INDIA

5.
BACKGROUND – AGRO PUMPS
IN INDIA
• The agriculture pump market in India is valued at about INR
8600 cr. in 2014-15, and is expected to grow @ 7 to 8 percent
annually.
• Agro pumps growth depends on Govt policy and investments
– Star labeled and solar pumps being at focus
• Due to Erratic monsoon climate and scarcity of water across
areas in the country, govt and manufacturers have to work
together for agricultural growth of the country
• Fluctuations in ground water level is also increased demand
of agricultural pump set in the market

6.
CONTD…
•Rising population & urbanization boosts the demand for
pumps in the market
• Healthy economic outlook also motivates the growth of the
Indian pumps industry
• More than 600 manufacturers at large, medium and small scale

7.
GROWTH OF AGRICULTURAL
PUMP INDUSTRY IN INDIA
• In spite of several challenges, Pump manufacturers in
India are
continuously improving to enhance productivity, quality
and service.
• There are lot of engineering expertise in pump
manufacturing , so
that we are able to offer a wide variety of very efficient
products,
from renowned manufacturers.
• Market for the Energy Efficient Agriculture Pumps
Growing because
of the 5 star rating promotion and subsidy benefits
given to
farmers with new connection.

8.
• Water shortage
Due to unreliable monsoons, deep ground water level
will
fluctuate and it increase shortage of water
• Electrification in Rural Areas
it will boost the requirement of agricultural pump sets
• Availability of agricultural land
Tendency to convert wasteland to cultivating land
• Price sensitivity
Tough Price sensitivité remaniés high, Customer’
awareness
incérasse towards quality and energy efficient Product
• Costs of raw materials
Increasing raw material costs (e.g. copper, aluminium,
steel)
impact pump prices
GROWTH OF AGRICULTURAL
PUMP INDUSTRY IN INDIA

9.
CHALLENGES TO AGRICULTURAL
PUMP INDUSTRY IN INDIA
• Most unpredictable business hence difficult to
maintain
inventory specially to MSMEs
• Different site conditions in different states w.r.t.
voltage
band, water level, quality of water, etc.
• Poor selection of the pump sets with respect to head
and
discharge and poor maintenance
• Approval Process for standards and Departmental
approvals ,
varies from department to department and State to
state.

10.
PRESENT AND FUTURE PRODUCTION CAPACITY
OF AGRICULTURE PUMP INDUSTRY
Summary of Production Capacity
Product Type
Star rated
pumps
Approx.
production /
year
Total
present
capacity
(Approx.)
Monoset Pumps 1 L
3.5 L – 3 Ph
9 L – 1 Ph
7L – 3 Ph
18 L – 1 Ph
Openwell Submersible
pumps
1.25 L 3.5 L 7 L
Submersible Pumps 1.5 L 9 L 19 L
Note : Production Capacity can be increased by investment of
nominal capital and man power

11.
FUTURE REQUIREMENT OF AGRICULTURAL PUMPSET IN INDIA
REGIONWISE POTENTIALITY OF SUBMERSIBLE PUMP IN INDIA
REGION STATE IN REGION POTENTIALITY IN QTY.
NORTH INDIA
HARYANA 175000
UTTAR PRADESH 150000
PUNJAB 137500
HIMACHAL PRADESH 25000
JAMMU AND KASHMIR 12500
TOTAL - A 500000
SOUTH INDIA
ANDHRAPRADESH 150000
KARNATAKA 125000
TAMILNADU 87500
KERALA 25000
TOTAL - B 387500
WEST INDIA
RAJASTHAN 150000
MADHYAPRADESH 137500
GUJARAT 137500
MAHARASHTRA 125000
CHHATISGARAH 75000
TOTAL - C 625000
EAST INDIA
WEST BENGAL 112500
JHARKHAND 75000
BIHAR 75000
ORISSA 75000
AASAM 25000
TRIPURA/SIKKIM 12500
NAGALAND/MEGHALAYA 12500
TOTAL - D 387500
TOTAL A+B+C+D 1900000
NOTE - ABOVE SUBMERSIBLE PUMP POTENTIALITY COVERED 3" TO 10" DIA. BOREWELL
SUBMERSIBLE PUMP

12.
• According to Ministry of Agriculture it accounts for 14%
of India’s
GDP Project Details
• India`s Agriculture sector consumes about 140 billion
units a year
which is equivalent to around 18% of total National
electricity
consumption of India
• The average efficiency level of in-efficient non-star
rated pump sets
are in the range of 25%-30%
SCENARIO OF ENERGY EFFICINT PUMPSET IN INDIA

13.
SCENARIO OF ENERGY EFFICINT PUMPSET IN INDIA

14.
LIST OF STAR RATED PUMP MANUFACTURERS IN INDIA HAVING MORE
THAN 100 STAR RATED MODELS
TOTAL MANUFACTURERS OF STAR RATING MODELS AS PER IS 8034 IN
INDIA : 266 NOS.
SR.NO. COMPANY
Total Star Rated
Models (Nos.)
1 VARUNA 328
2 PLUGA 239
3 WATERMAN 229
4 U-NEEL 227
5 CROMPTON GREAVES 191
6 AMRUT 181
7 C.R.I.PUMPS 170
8 TEXMO 167
9 MBH PUMPS 148
10 SHAKTI 146
11 FALCON 138
12 OSWAL 135
13 CHETAN 124
14 SILVER 121
15 UNNATI 107
16 ANGEL 100
Source : BEE’s website (as on 21.12.2015)

15.
• In 100 mm bore well dia. submersible pump sets, mass
production
technologies with noryl impellers
• Innovation and cost effective manufacturing of Investment
Casting
and Fabricated stainless steel Pumps to increase the pump
efficiency.
• Development of 50ft and 60ft head per stage pumps.
• Understanding the Voltage conditions and design pumps
as
per customer requirements
• Burnishing process started to reduce friction losses in
motor and hence to increase motor efficiency
• Solar pumping system for farming
• Submersible DC motors are developed for Solar
Application
• Sea water pumping system for power generation
ACHIEVEMENTS OF INDIAN PUMP INDUSTRY
IN R&D

16.
Production capacity of producing energy
efficient agriculture pump set : 50 lakhs pump
set per year
IPMAer means;
Innovator, who sets new trends
Power conserver of the nation
Manufacturers of the pump of highest quality
Abiders of good engineering practices
CAPACITY OF PRODUCING ENERGY EFFICIENT
PUMPSET AND ACHIEVEMENT IN R & D

17.
Methodology Proposed
By
Indian Pump &
Manufacturers’ Association
(IPMA)
For successful
implementation of Ag-DSM
Project
Ag-DSM - Pumping Program
Proposed by-Gov. of India

18.
PRESENT SCENARIO OF
AGRICULTURE PUMPING
•There are 2.1 Crore electrified pumps in India, being used for
agriculture and consuming 92.33 Billion units energy every year,
contributes approx 22% of total electricity consumption of India.
•Energy Saving potential in Agriculture Pumps is approx 27.79
Billion Units.
•At present Farmer is getting electricity either free or on very low
cost (Flat Rate or Rs. 1 to 1.5/Unit) and that’s why farmer is not
interested to improve efficiency of Pumps.
•Even after very low tariff or on flat rate there is huge theft of
electricity in agriculture.
•The present average efficiency of the pumps installed is approx 22
to 30%
•There are two major reasons of pumping inefficiency the first one
and most important is selection of pump set (Head and Discharge
combination in terms of pump stage and model) and second one is
inefficient commercial pumps.

19.
PUMP LIFE CYCLE
Pump Capital
cost, 5%
Maintinance
cost, 5%
Electrcity
Cost, 90%
% Cost During Life Cycle
Pump Capital cost
Maintinance cost
Electrcity Cost

20.
PRESENT AG-DSM
METHODOLOGY
•The present Ag-DSM Projects invites bids from either
Manufacturer or ESCO Company, for the “Design, Manufacture,
Supply, Dismantling & Installation of 1,00,000 nos. of
Agriculture Pumps with 1 Year Warranty and 4 to 5 years Repair
& Maintenance.
Having Competencies to
Manufacture Energy Efficient
Pump
Not Having Team to Manage
Projects and 5 Year
Maintenance
High Cost for 5 Year
Maintenance
Only
Manufacturer
Cost of Pump Becomes High
Investment of Product and
services is Difficult
Difficult to Find out all Kind
of required Pumps
Only ESCO
Company

21.
PROPOSED METHODOLOGY-1
EESL
ESCO
(Execute the Project ,
establish the saving,
and remote
monitoring of EE
Pumps)
Manufactur
er
(Rate contract With EE
Pump Manufacturer)

22.
PROPOSED METHODOLOGY-1
STEP-1
•By this No. Of Manufacturer will BID and PMC will get competitive
price and required quantity at any time, which reduce the lead
time of project execution.
EESL Will Float a
Tender
•For The Empanelment of EE Pump Manufacturer
•Rate Contract will be done with No. of Manufacturer
•For EE Pump with Controller with Defined Specifications & One year
standard warranty only
Payment to the
Manufacturer
•70% Payment will be made after supply of Pumps
•20% After achieving of Required efficiency/Results
•10% after successful completion of warranty period of one year

23.
PROPOSED METHODOLOGY-1
STEP-2
Option 1
Separate Tender for ESCO – Based On Per site Cost
•Tender will be awarded based on less cost per site
•Selection, Installation and Maintenance of EE Pumps
•Achieve and sustain efficiency/saving
•Establish and Maintain Remote Monitoring system
Payment to the ESCO Company – Per Site Basis
•Fix Cost Per site Basis
•60% After success full Installation and achieving the efficiency/saving
•10 % after Establishment of Remote Monitoring system
•Balance 6% each year after success full completion, for 5 years

24.
PROPOSED METHODOLOGY-1
STEP-2
Option -2
Separate Tender for ESCO – Sharing Basis
•Tender will be awarded, who offer higher sharing to the EESL
•Selection, Installation and Maintenance of EE Pumps
•Achieve and sustain efficiency
•Establish and Maintain Remote Monitoring system
Payment to the ESCO Company – Sharing Basis b/w EESL and ESCO Based on
Tender
•50% on deemed saving approach after achieving of efficiency/Saving and establishment of Remote
Monitoring system
•Balance 10% each year after successful completion of a year for 5 years

25.
PROPOSED METHODOLOGY-1
•This will be responsibility of the EESL to float tenders,
investment, take payment from concerning DISCOM,
awareness among farmers and other related issues.
•EESL/ESCO Shall also establish a common portal on
which Manufacturer will provide the detail of star rated
pumps with head and discharge with lead time of supply,
so that ESCO Can select the pumps from them, as well as
entire project shall be updated on the same at each step.
•By the remote monitoring system transparent data of
power consumption can be obtain, further remote access
(ON/OFF) of the pump through mobile may also be
provided to farmer, farmer may also send complain
through this.

26.
2ND PROPOSAL
AGDSM-WITH SOLAR PUMP
AGDSM/ESCO Model For Solar Pump, will
be workable for any Bidder with 6 years
pay back and working Life for 20 Years.
Consideration for ESCO-Solar Pump
Model
 Subsidy of 30% (Central Government) for
Capital Investment
 Power cost for Rs. 7/Kwh (After saving can be
supplied to Industrial customer.
 Interest On Capital 12.5%
 Detail Calculation ESCO SOLAR

27.
BENEFITS OF SOLAR BASED ESCO
No capital investment to Generate Power plant and
Transmission and Distribution Infrastructure which cost
Rs. 30 to 40 Million Per MW, and approx 20 Million Per
MW for T&D.
Life span of Solar Module is 25 Years, project can be
design for 20-25 years.
No chances of Theft, Losses during T&D
For Farmer, reliable electricity during Day Time, However
in conventional electricity farmer get it mostly during
Night Time
The saved electricity can be supplied to Industries.
Need not to constant monitoring for energy saving
achieved
Additional Benefits can be taken By connecting Grid to
obtain the power generated during non agriculture
season.

28.
By-Dhiraj Kumar
Email-Dhiraj.kumar@industrybuying.com
Mob-91-8377900967/9266351397