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SNAPDEAL V2.O?
“Ticket to Redemption or a shot in the Dark?”
Prepared by:
Dhroov Sharma
Manav Singh
ABOUT SNAPDEAL
SnapDeal is an Indian e-commerce company incorporated in
February 2010 as a daily deal platform inspired by...
JOURNEY OF SNAPDEAL
2010
2012
2013
2011
Feb 10
Gets Launched as online
deals merchant.
Jun 10
Acquires Grabbon, Banglore
b...
JOURNEY OF SNAPDEAL
2015
Snapdeal v2.0
2014
Feb 14
Receives second round of
funding from eBay - $133 mill
Aug 14
Got fundi...
COMPETITORS ANALYSIS
0
5
10
15
20
25
30
35
40
45
50
2014 2015 2016 2017
Competitor's Market Share (%)
Snapdeal
Amazon
Flip...
GROWTH OF THE COMPANY
• In Initial stage snapdeal received less amount of funding from
Investors because of new startup in...
PAST APPROACHES OF THE COMPANY
Started their journey with the slogan
“Bachatey raho!” with the motive of
providing everyth...
CURRENT MARKET SCENARIO
• As per below graph, the monthly users for snapdeal is decreasing
drastically. While other bands ...
INTERNET USERS IN INDIA
• Indian market is in the favor of Ecommerce and India is becoming
digital
• Internet users are in...
E-COMMERCE GROWTH IN INDIA
• People are changing their preference from traditional purchase to
modern purchase and due to ...
FUTURE FORECAST
• As per the rapid growth of E-commerce & M-commerce market
in current scenario, we can assume that the E-...
RECOMMENDED STRATEGIES IN v2.0
• Improving the quality of customer services.
• Product range will be tip to toe.
• Product...
SNAPDEAL: Recommended Strategies
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SNAPDEAL: Recommended Strategies

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The complete journey of the snapdeal and some recommended strategies so that they penetrate in the market again and become the leader again.
Competitor Analysis, growth of the snapdeal, current market scenario and future forecast of Ecommerce.

Publié dans : Formation
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SNAPDEAL: Recommended Strategies

  1. 1. SNAPDEAL V2.O? “Ticket to Redemption or a shot in the Dark?” Prepared by: Dhroov Sharma Manav Singh
  2. 2. ABOUT SNAPDEAL SnapDeal is an Indian e-commerce company incorporated in February 2010 as a daily deal platform inspired by groupon.com but expended in September 2011 to become an online market place. The company is based in New Delhi. The CEO of the company is Kunal Bahl and Rohit Bansal Investors 47 50 133 105 627 500 200 113 0 100 200 300 400 500 600 700 2011, Nexus venture & Indo- US venture 2011, Ebay 2014, Ebay 2014, Blackrock 2014, Softbank 2015, Alibaba Group 2015, Jasper Infotech 2017, Nexus venture Round of Funding ($ mn) Funding ($ mn)
  3. 3. JOURNEY OF SNAPDEAL 2010 2012 2013 2011 Feb 10 Gets Launched as online deals merchant. Jun 10 Acquires Grabbon, Banglore based deals Company Jan 11 Attracts 1st investor i.e Nexus Venture ($10 million) Dec 11 Decides to shut down deals & start offering products Jan 12 Initiates Marketplace as 1st 10 sellers come to sell wares Dec 12 Closes the year with 1000 sellers selling their products Apr 13 Gets investment from global e-commerce giant eBay. Jul 13 Hits a milestone of 20k+ sellers selling their products
  4. 4. JOURNEY OF SNAPDEAL 2015 Snapdeal v2.0 2014 Feb 14 Receives second round of funding from eBay - $133 mill Aug 14 Got funding from Industrialist Mr. Ratan Tata Oct 14 Gets $627 mil funding from Japanese corp, Softbank Apr 15 Acquires Freecharge, India’s leading website for recharges Sep 16 Snapdeal unveils a new brand identity with Unbox Zindagi
  5. 5. COMPETITORS ANALYSIS 0 5 10 15 20 25 30 35 40 45 50 2014 2015 2016 2017 Competitor's Market Share (%) Snapdeal Amazon Flipkart Others • Above graph shows that till 2015 snapdeal was doing very good but after 2015 it’s share decreased rapidly.
  6. 6. GROWTH OF THE COMPANY • In Initial stage snapdeal received less amount of funding from Investors because of new startup in E-commerce sector • Later, Snapdeal received good amount of funding from investors and more number of Investors showed their keen interest in their business 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 0.00 Sep-09 Jan-11 Jul-11 Apr-13 Feb-14 May-14 Oct-14 Apr-15 2 8 40 50 134 100 637 250 6 22 208 216 682 100 1779 5000 Round of Funding ($mm) Implied Valuation ($mm)
  7. 7. PAST APPROACHES OF THE COMPANY Started their journey with the slogan “Bachatey raho!” with the motive of providing everything in cheaper prices. Bachatey raho! was not successful as company was expecting, so they rebrand their slogan with “dil ki deal” and choose Aamir khan as their brand ambassador After the succession of “dil ki deal” they reached to maturity stage so to be in growth the again, they rebrand themself with new ideas and new slogan “unbox zindagi”
  8. 8. CURRENT MARKET SCENARIO • As per below graph, the monthly users for snapdeal is decreasing drastically. While other bands are increasing their market share with new ideas, because of stagnation in snapdeal that’s why they decrease • Due to this, customers preference is also changing from snapdeal to filpkart • As per 2016, 61% customers preferred flipkart while only 28% choose snapdeal for purchasing 0 5 10 15 20 25 30 35 40 45 50 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Monthly Active Users (%) Amazon Flipkart Snapdeal
  9. 9. INTERNET USERS IN INDIA • Indian market is in the favor of Ecommerce and India is becoming digital • Internet users are increasing day by day in India, can be seen in below graph. Though this we can see the future growth in the market 189.6 278 354 427 503 0 100 200 300 400 500 600 2013 2014 2015 2016 2017 Internet Users in India(mn) Internet Users
  10. 10. E-COMMERCE GROWTH IN INDIA • People are changing their preference from traditional purchase to modern purchase and due to this E-commerce is growing rapidly can be seen in below graph 0 5 10 15 20 25 30 35 2010 2011 2012 2013 2014 2015 2016 5.3 7 9.5 9.5 16.4 21.4 30.2 E-Commerce Growth in India ($bn) Growth ($bn)
  11. 11. FUTURE FORECAST • As per the rapid growth of E-commerce & M-commerce market in current scenario, we can assume that the E-commerce & M- commerce market will get more penetrate in Indian market in the near future 10.3 16.02 23.42 31.39 38.9 47.45 77.7% 55.5% 46.2% 34.1% 23.9% 22% 0 10 20 30 40 50 60 70 80 90 2015 2016 2017 2018 2019 2020 Retail eCommerce Sales in India (Forecasted) Sales ($bn) Growth (YoY) 6.02 10.46 16.81 23.64 30.2 37.96 58.5% 65.3% 71.8% 75.3% 77.6% 80% 0 10 20 30 40 50 60 70 80 90 2015 2016 2017 2018 2019 2020 Retail mCommerce Sales in India (Forecasted) Sales ($bn) % of Retail eCommerce Sales • So, as above points we can conclude that snapdeal have great opportunity to penetrate in the market again
  12. 12. RECOMMENDED STRATEGIES IN v2.0 • Improving the quality of customer services. • Product range will be tip to toe. • Product will be delivered within 48 hours. • Improved and attractive packaging. • Use of mass communication for promotion. • Launching the TV channel for the customers who found difficulties in surfing Internet. • Telephonic order can be placed. • Service will available in all the cities. • More secure payment method. • Tie up with the more merchant bank. • More combo and attractive deals. • Just in time inventory • Snapdeal Supreme for videos and games.

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