Интегрированное бизнес-решение от Австрийской почты для компаний каталожной торговли
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Мартин Везело (Martin Weseloh), Управляющий директор по маркетингу и продажам, Австрийская почта
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Интегрированное бизнес-решение от Австрийской почты для компаний каталожной торговли
- 1. AUSTRIAN POST GROUP’S INTEGRATED SOLUTIONS FOR MAIL ORDER COMPANIES Dipl. BW Martin Weseloh Managing Director Sales Austrian Post Group Dialog Marketing Days Kiev, 2011-05-27
- 2. AGENDA 1. The Austrian Post Group at a glance 2. Direct Mail Production 3. Mail Distribution 4. Courier/Express/Parcel 5. Scanning / Digitalisation
- 7. Agenda 1. The Austrian Post Group at a glance 2. Direct Mail Production 3. Mail Distribution 4. Courier/Express/Parcel 5. Scanning / Digitalisation
- 8. DIRECT MARKETING SOLUTIONS FOR EUROPE DIRECT MAIL PRODUCTION DIALOG SERVICE MARKETING- & CRM-SOLUTIONS
- 12. Agenda 1. The Austrian Post Group at a glance 2. Direct Mail Production 3. Mail Distribution 4. Courier/Express/Parcel 5. Scanning / Digitalisation
- 13. MAIL DISTRIBUTION: AUSTRIAN POST GROUP IN 2011 Country Croatia Hungary Slovakia Romania Czech Rep. Founding year 1994 1990 1995 2007 1999 Take-over / investments 2007 2005 2006 26% of shares in 2011 Strategic Partner HQ’s Zagreb Budapest Bratislava Bucharest Prague Employees 44 75 37 64 n.a. Distributors 800 4.500 3.500 800 8.200 Distribution Centres 8 5 4 21 8 Items p.a. 350m 1.500m 510m 180m 450m Market position Market Leader Market Leader Market Leader Market Leader Market Leader Scope Domestic Domestic Domestic Domestic Domestic Product Unaddressed & addressed Unaddressed & addressed Unaddressed & addressed Unaddressed & addressed Unaddressed & addressed
- 17. Agenda 1. The Austrian Post Group at a glance 2. Direct Mail Production 3. Mail Distribution 4. Courier/Express/Parcel 5. Scanning / Digitalisation
- 19. PARCELS AND LOGISTICS SUBSIDIARIES IN CEE * Separation from City Express Serbia Slovakia Slovakia Hungary Croatia Serbia Montenegro BiH Founding year 1992 1992 1997 1995 2002 2008 1999 Take-over by Österreichische Post AG May 2002 May 2002 May 2007 November 2003 November 2007 November 2008* October 2008 Company headquarters Bratislava Bratislava Budapest Zagreb Belgrade Podgorica Sarajevo Employees (895) 179 18 91 125 399 10 73 Fleet 212 6 163 155 240 8 42 Distribution centres / Depots (incl. distr. centres) 4 / 25 - 1 / 12 1 / 15 1 / 15 1/1 1/4 Line-haul lines 67 3 26 24 30 0 10 Items per year (2010) 6.4 mill. 1.4 mill. 2.6 mill. 2.9 mill. 3.7 mill. 0.1 mill. 0.3 mill. National market position Market leader 6 6 Market leader Market leader Market leader Market leader Scope National & international National & international National & international National & international National & international National & international National & international
- 21. Agenda 1. The Austrian Post Group at a glance 2. Direct Mail Production 3. Mail Distribution 4. Courier/Express/Parcel 5. Scanning / Digitalisation
- 24. IF IT REALLY COUNTS, RELY ON AUSTRIAN POST Contact: Martin Weseloh Managing Director Sales [email_address] +43.57767.21405
Notes de l'éditeur
- We defined the strategic approach of the company at the beginning of 2010 by laying out the four cornerstones of our strategy. Since then, we have been pursuing a comprehensive package of measures to implement each of these four components. Defence of market leadership in the core business We were able to expand our market shares in the core business. We stopped the volume decline in the letter mail segment, whereas we grew in the fields of advertising mail as well as private and business customer parcels. Growth in selected markets The most important growth driver is the Parcel & Logistics Division. Here we could achieve both revenue as well as earnings growth. The turnaround in the parcel business was important. This development must be persistently continued. Efficiency enhancement Efficiency enhancement and process optimisation belong to Austrian Post‘s corporate philosophy today. Customer orientation New service were implemented, and many online services were launched. The number of third-party operated postal partner offices rose from 418 to 1,117 postal partners at the end of 2010. The number of postal service points increased from 1,552 to 1,850.
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