Lesson for the Postgraduate Diploma in Management and International Cultural Co-operation of the University of Barcelona.

1. © Addison & Collaborabrands 1
Postgraduate Diploma in Management and
International Cultural Co-operation
Diana Pinos
January, 2015
I n f o r m a t i o n and C o mm u n i c
a t i o n
T e ch n o l o g i e s in C u l t u r a
l M a n a g e m e n t

2. © Addison & Collaborabrands 2Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

3. © Addison & Collaborabrands 3Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://www.youtube.com/watch?v=db7o3zOZIfk

4. Índice
Context: New Paradigm
“The Digital Age”
Index
The ICTs in Culture
A case study: the platforms of
the University of Barcelona
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

5. Context: New Paradigm
“The Digital Age”
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

6. ICTs are profoundly changing the social and human
activities, generating new habits
Source: Gartner, 2012 Source: Digital Consumer Survey España, Accenture and Ametic, 2014
 61% of Spaniards
listen to music on
"Youtube".
 25% watch TV online.
 31% of Spaniards have
an
e-reader (global average:
14%).
 39% of digital content
is consumed through two
screens at once.
context
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

7.  Spain "connected society" -
European country with more
smartphone users, penetration of
87% in 2014.
 For the first time in Spain there
are more Internet users (76.2%) than
computer users (73.3%). 77.1% of
Internet users accessed to Internet
via mobile phone.
Sources: Flurry Analytics, 2014. Encuesta sobre penetración del móvil en Europa, eMarketer, 2014. Encuesta INE sobre Equipamiento y Uso de Tecnologías
de Información y Comunicación en los Hogares, 2014.
 For the first time,
Americans spend more time
using mobile than watching TV.
context
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

8. WEB 1.0WEB 1.0 WEB 2.0WEB 2.0 WEB 3.0WEB 3.0
Information
container
Passive consumer
Access: via web
page
Unidirectional
Interaction,
collaboration and
communication
Prosumer: new consumer
content creator /
shares.
Access: through social
networks
Multidirectional
Transformation of
the interaction
Interpretation, data
connection,
adaptation
Access: through
applications, cloud,
multidevices ...
context
Defining the meaning ...
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

9. Democratization of Information
Technologies
BIG DATA
(generating
information)
SOCIAL
NETWORKS
APPS
context
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

10. The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

11. The ICTs in culture
The technological revolution-democratization ICTs
Internet + new mobile devices
new ways of consuming culture and also to produce,
distribute and share it.
production
distribution
consumption
diffusion
Culture Industry
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

12. *Source: García Canclini, Néstor “Nuevos modelos creativos
desarrollados por los jóvenes” 2013
Linear cultural development Reformulation of creativity:
creative uses of preexisting
materials and their changes in
circulation
creation
comunication
reception
creation
comunicatio
n
reception
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

13.  “Industrial Revolution 2.0: How the
Material World will Newly Materialise”,
Victoria Museum. Design London Festival.
Staging by Murray Moss about 3D impression.
Will it change our
world this printer?
3D Printers
3D-printing pen 3Doodler
https://www.youtube.com/watch?v=8QH5p_b8wlo#t=48
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

14. Google Cultural Institute
opens up as a platform for
museums to build their own
mobile apps
Bringing the
museum
to mobile
www.google.com/culturalinstitute
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

15.  San Antonio, Texas.
 Includes ebooks, audiobooks
and databases.
 Features: 700 ebook readers,
48 stations with iMacs, 9 Mac
laptops and 40 iPads.
 Access via e-readers over
10,000 current titles.
The first fully digital library
100,000 visitors in its first year
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

16. "a mobile art for the
mobile"
Obra de Ignacio Uriarte
http://www.lapanera.cat/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

17. TRENDS
CROWDSOURCING
Participatory
culture
INTERNET OF THINGS
(IoT) - Cloud
Augmented Reality (AR)
Wereables:
GoogleGlasses, etc…
GAMIFICATION
Mechanic play in
non playful
enviroments
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

18. crowdsourcing
Unique Visitors
http://www.uniquevisitors.me/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

19. gamificación
Dallas Museum of Art – DMA Friends
https://www.dma.org/visit/dma-friends
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

20. Iot
wereables
NY Times
https://www.youtube.com/watch?v=o352td5sivM#t=254
The Wereable
Fashion
Orchestra
Altamira
Google Glasses
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

21. Growth of INTERNET
& SOCIAL NETWORKS
INFORMATION COMMUNICATION
COOPERATIONINTERACTION
A meeting point for cultural management profession
Cultural
Community
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

22. Horizontal social networks:
Addressed to a generic
audience
Vertical social networks: specialization
Thematic By activity
Shared content
Microblogging
Main function:
Link people
Redes Sociales y Gestión Cultural
http://www.linkedin.com/groups/Redes-sociales-gesti%C3%B3n-
cultural-3781125
co.linkedin.com/in/fundaculta
FUNDACULTA The Cultural Innovation Network
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

23. The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

24. There are a multitude of social networks, tools and platforms on the
Internet
And they are increasing ...
Planning ExecutionDecision
The important thing is a good MANAGEMENT
6 consells per difondre un projecte cultural a les Xarxes Socials-
http://initec.cat/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

25.  Almost 2.200.000 spectators
in 3 days. (2014)
Trending Topic in Twitter
#Fiestadelcine
Key Aspects:
 Price
 Great sponsors promotion
 Spectators promotion
Do you think this campaign would have worked 10
years ago, when hardly social networks were used,
or 5 years ago, when smartphones were hardly used?
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

26. Text of Teresa Lizaranzu, President of Acción Cultural Española (AC/E)
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

27. Tools to manage information
RSS (Really Simple
Sindication)
Possibility of subscription
to an Internet site.
Systematically notifies you
about new content.
http://feedly.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Updates in only one place
An agreggator, specific tool to
manage from a single location the
RSS subscriptions:
 Receives the contents of the
various subscriptions
 Allows you to sort your
subscriptions
 Read without going to the
website
 Indicates the remaining reading
items

28. http://www.youtube.com/watch?v=ZREymZ8RLtY
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage information

29. del.icio.us
 STORE: allows you to save your favorite pages.
 On line: access from any computer.
 CLASSIFY: the information organized by tags.
 NETWORK: you can see who added the same links.
 Allows to share and recommend links.
 EASY: the pages are filing by subject.
delicious.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage information
All your fav links stored

30. http://www.youtube.com/watch?v=jNHYyUBlRkM
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage information

31. Tools to manage communication
Hootsuite allows to manage different
social networks from one site / app
Free version:
 Until 5 social networks profiles.
 Schedule updates: time and date.
 Shorten URLs.
 Get basic statistics.
 Include RSS services.
http://hootsuite.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

32. The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage communication

33. Tools to manage interaction
Facebook Insights
Statistics and metrics provided by the same
social network about the content of a
particular page (fanpage)
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

34. The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage interaction

35. http://socialbro.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage interaction

36. Tools to manage cooperation
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

37. http://www.labforculture.org/
LabforCulture.org: plataform for cultural co-
operation
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

38. http://maxiculture.eu/community/
#MAXICULTURE
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

39. http://artworkproject.com/
Share jobs in fine arts, lets you have your
own blog.
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

40. International artist community on the
net
http://www.deviantart.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

41. crowfunding
http://www.kickstarter.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://www.verkami.com/

42. Source: Flurry Analytics, 2014
 APPS growth of 76% in 2014.
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

43. https://www.youtube.com/watch?v=ZR4eSmmPCxg
Augmented Reality
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

44. https://itunes.apple.com/es/app/itheatre/id319720681
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

45. AR
https://itunes.apple.com/es/app/bcn-visual/id483526697?mt=8
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

46. http://culturetagames.com/
The first videogame about cultural and
tourist management in the world
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

47. http://www.como.com/
Website for an app without programming
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

48. https://www.youtube.com/watch?v=9J7GpVQCfms
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

49. The platforms
Of the University of Barcelona
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

50. The UB platforms
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://www.ub.edu/cultural/

51. Online platform for cultural professionals interested in
Latin American cultural co-operation that collects and
provides free access to digital resources related with
cultural management and cultural policies
Portal Iberoamericano de Gestión Cultural
www.gestioncultural.org
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
Portal
Iberoamericano de
Gestión Cultural
@PortalGC
monthly
4.036 fans
5.391 followers

52.  Last year we launched a new Twitter account
for the INTERNACIONAL community
@CULTmanageUB
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms

53. @culturalbox
Cultural Box, virtual library
www.culturalbox.org
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
1.016
followers

54. Blogosfera Cultural
www.blogosferacultural.org
Collects and presents blogs created by management
and cultural policies professionals.
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms

55. Platform with information, documentation, counseling,
policy and cultural cooperation experiences of Latin
America.
Coopera.Cultura
www.gestioncultural.org/cooperacultura
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms

56. @RedArqueotur Red Arqueotur
Arqueotur
http://www.arqueotur.org/
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
'Arqueotur-Archaeological Tourism Network’ is an
international project that aims to develop,
promote and commercialize archaeological
tourism.

57. Cultural UB
http://culturalub.blogspot.com.es/
 A forum space
Send me your posts and comments!! ;)
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms

58. Profestival
http://profestival.net/
@ProFestival_Net
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
Interactive site to promote festivals and
online services for professionals.
ProFestival.net
1.319 fans
553 followers

59. Thanks! 
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

60. Diana Pinos
delicious.com/psydiana
@psydiana
www.facebook.com/psydiana
diana.pinos@ub.edu
es.linkedin.com/in/dianapinos/
portalgc@gestioncultural.org
http://www.slideshare.net/Diana
Pinos
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana