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DFY 5-step Storyteller Guide

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Make it part of your check list as you begin crafting your personal or enterprise story. Reach out to me for more information.

Publié dans : Direction et management
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DFY 5-step Storyteller Guide

  1. 1. All rights reserved The Storyteller’s 5-Step Guide Determine the objective of your talk: what do you wish to accomplish with your story? To inform, to establish dialog, to convince, to trigger action. Know your audience who will be attending your talk, and gauge their interest. What are their motivations? Their values and beliefs? How knowledgeable are they of your subject matter? How interested are they? Create characters for your story and give them a name. People relate to people so give it a human face. Also give them a context: a life or work situation. There should be learning for principle characters that the audience can empathize with, including an opportunity for audience members to learn. Aristotle (Poetics) would say that the audience must relate emotionally to the conflict in the story and any change in the characters as a result. A story holds three acts: a beginning, a middle and an end. Our minds our wired to listen that way. Act 1: There is always a “conflict”: problem, issue, state of dissatisfaction. Act 2 suggests the solution, e.g. implementing new process, removal of obsolete practice, purchase of new equipment, recruiting etc. Act 3 is the resulting outcome, i.e. benefits brought fourth by the solution; e.g. good staff morale, increased customer satisfaction, etc.. Briefly introduce the subject matter. Explain why the subject is important to you. The audience must get the impression they are learning something new. Then proceed wiith your story. Narrative structure: “once upon a time”, “every day”, “but one day”, “that is why”, “until finally”, and “since then” Test first draft with people out of your expertise and have them tell you in all honesty if they understood entirely or where they ceased to. Correct. Repeat.

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