Youth alcohol prevention multi annual initiative mocktails dianova portugal

9th edition of multi-annual Health Promotion Initiative
“Mocktails: memories of a funny night”
IMPACT 2017 & 2009-2017
Torres Vedras, Lisbon, Portugal

Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 2
PRINCIPLES OF HEALTH PROMOTION
Ottawa Charter (WHO 1986)
Process of enabling individuals and communities to increase control over their health
reinforcing responsibility and the people’s right to health.
Focus on programmes and actions oriented to makings changes in behaviours and risky
lifestyles: reckless driving, substances abuse,…
STRATEGIES:
• Advocate
• Enable: access to information, life skills and opportunities for making healthy choices
• Mediate: coordinated action by governments, by health and other social and economic
sectors, by nongovernmental and voluntary organization, by local authorities, by
industry and by the media.
“Health is a basic human right and is essential for social and economic development. […] It is a
process of enabling people to increase control over, and to improve. their health.”
in Jakarta Declaration, 1997

MARIJUANA USE AND PERCEIVED RISK AMONG 12th GRADERS, 1975 TO 2009
50%
Past Year Use
40%
30%
Perceived Risk
20%
10%
’75 ’80 ’85 ’90 ’95 ’00 ’05
Source: The Monitoring the Future study, the University of Michigan
Benchmark | Deeper Social Perception on Risk
Diminishes Drug Abuse
SOURCE Kevin A. Sabet Presentation – Russia May 2013

Torres Vedras
24.600 inhabitants
40kms from
Lisbon
The Community Problem
16 year olds
29% were drunk in
the previous year
22% engaged in binge
drinking in the
previous month
14% were drunk in
the previous month
(ESPAD, 2011)
18-24 year olds
13,7% school dropout
(INE-PORDATA, 2015)
Juvenile Delinquency
2.117 reports in 2015
(Internal Security
System, 2015)
Rising in cannabis
and alcohol abuse
in the municipality
Rising in road
accidents and
domestic violence
Lack of prevention
plans in school
environment

Mocktails Initiative 2009-2017
WHAT IS IT?
Health promotion initiative of community engagement based on a mediation strategy
fostered by Dianova in partnership with 40 national, regional, and local entities.
FOR WHAT? FOR WHOM?
Increase awareness among youngsters and young adults (15-25 years old) for the
problematic use of alcohol and drugs and its consequences such as school dropouts,
anxiety/depression, and road accidents.
DYNAMICS
Engage institutional partners, sponsors, media, educational communities and young adults
in a socially responsible initiative.
WHERE?
Torres Vedras, Lisbon district, Portugal
WHEN?
March-May, since 2009 to 2017

Mocktails 2009-2017
The philosophy behind this health promotion
action is to increase awareness without moral
prejudice and building relationships based on
proximity and cooperation.

Mocktails 2017
“In 2014 were reported […] 88 situations of child/youngster behaviour affecting their own wellbeing by the
use of alcohol, and 123 situations of exposure to behaviour compromising the child’s wellbeing and
development relating to consumption of alcoholic drinks” (SICAD, 2015)
The Prevention Team of Dianova Portugal goes to Schools of Torres Vedras to raise
awareness among students for a responsible consumption of alcohol, warning for
the negative consequences of its abuse like low academic performance, school
dropout and road crash injuries / deaths.

Mocktails 2017
Community base, partnership with the Night Run Health Above All – action
promoted by the Municipality of Torres Vedras - on 10 may, reaching 120
participants

Mocktails 2017
Community based partnership with Euphoric Challenges for the Humour and Music
Show, on 13 may, reaching 1.800 people

Mocktails 2017
Community base, Health Volunteer Ambassadors reaching 30 people, on 13 may,
supporting the animation and awareness next to the bars and clubs

Mocktails 2017
“In 2014 there were 20752 crimes for driving with alcohol rate ≥ 1.2g / l, representing 52% of the total
crimes against society and 6% of the crime recorded in 2014” (SICAD, 2015)
Community base, Health Ambassadors with Police Officers approach drivers warning
of a responsible alcohol attitude leading to a reduction in risky behaviors.
Citizenship Award 0,0% Álcool
Tickets for Teatro-Cine of Torres Vedras + Red Bull drinks

35 Partners Mocktails 2017
13
INSTITUTIONAL
AND MEDIA
7
SCHOOLS
4
RESTAURANTS
11
BARS AND CLUBS

1 MEDIA PARTNER
ORGANIZATION 2 INSTITUTUIONAL PARTNERS

7 SCHOOLS (HIGH SCHOOLS)

9 SPONSORS

13 LOGISTIC PARTNERS

HEALTH VOLUNTEER AMBASSADORS
87
Bars and Clubs Staff
30
Volunteers
12 PSP & GNR
2 PC TVD
2 Wing Girls Red Bull

Moldura Facebook

Photo Booth

Direct Impact 2017
2.500
Vouchers delivered
among students for
a non-alcoholic
beverage
800
Students in
7 Schools
12 Police Officers of
PSP & GNR
2 Officials of Civil
Protection
Municipality of TVD
2 Wing Girls Red Bull
30 Energetic and
smiling Volunteers
35 Partners* and
87
Staff from Bars and
Clubs
30 people impacted
by car stop overs by
police offficers
PSP/GNR
0,0% alcohol prize
award (tickets for
theatre shows)
1.800
Participants at
Humor and Music
Show
120 participants
Night Run
Health Above All
5.404 PEOPLE
*We took into consideration 1 person as minimum indicator

Direct Impact 2009-2017
Became a United Nations Prevention Best Practice in 2012
21.752
Vouchers delivered
among students for
a non-alcoholic
beverage
8.445
Students in
9 Schools
199 Police Officers
PSP, GNR
and Civil Protection
Municipality of TVD
335 Energetic and
similing Volunteers
307 Partners* and
768
Staff from Bars and
Clubs
618
people impacted by
car stop overs by
police offficers
PSP/GNR
250
0,0% alcohol prize
awards (tickets for
theatre shows)
8 (20) Red Bull
Wing-Girls Teams
7.473
People attending
concerts / shows /
events associated to
this initiative
40.063 PEOPLE
*We took into consideration 1 person as minimum indicator

Positive Behaviour Change through Education and Health Promotion
↓
An effective way for individuals and peers to learn how to behave in order to
foster, maintain and/or regain health by informing, educating, and mobilising the
public opinion and engaging the community!
Join us to Inspire Change

EMBRACE
CHANGE
LEARN FROM
MISTAKES
HAVE FUN WITHOUT
TAKING RISKS

Thank You!
www.dianova.pt | secretariado@dianova.pt | +351 261 312 300
Facebook.com/dianovaportugal | Twitter.com/dianovaportugal | Linkedin.com/company/dianova-portugal

Youth alcohol prevention multi annual initiative mocktails dianova portugal

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