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Youth alcohol prevention multi annual initiative mocktails dianova portugal

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A school and community based health promotion community that care strategic multi-annual initiative held from 2009 to 2017 in Torres Vedras municipality, Lisbon district, Portugal, focused on raising awareness among young adults on the effects and risks oh alcohol abuse like low academic performance, school drop out, violence and delinquency, and road crashes injuries or deaths, becoming a United Nations Prevention Best Practice in 2012.

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Youth alcohol prevention multi annual initiative mocktails dianova portugal

  1. 1. 9th edition of multi-annual Health Promotion Initiative “Mocktails: memories of a funny night” IMPACT 2017 & 2009-2017 Torres Vedras, Lisbon, Portugal
  2. 2. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 2 PRINCIPLES OF HEALTH PROMOTION Ottawa Charter (WHO 1986) Process of enabling individuals and communities to increase control over their health reinforcing responsibility and the people’s right to health. Focus on programmes and actions oriented to makings changes in behaviours and risky lifestyles: reckless driving, substances abuse,… STRATEGIES: • Advocate • Enable: access to information, life skills and opportunities for making healthy choices • Mediate: coordinated action by governments, by health and other social and economic sectors, by nongovernmental and voluntary organization, by local authorities, by industry and by the media. “Health is a basic human right and is essential for social and economic development. […] It is a process of enabling people to increase control over, and to improve. their health.” in Jakarta Declaration, 1997
  3. 3. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 3 MARIJUANA USE AND PERCEIVED RISK AMONG 12th GRADERS, 1975 TO 2009 50% Past Year Use 40% 30% Perceived Risk 20% 10% ’75 ’80 ’85 ’90 ’95 ’00 ’05 Source: The Monitoring the Future study, the University of Michigan Benchmark | Deeper Social Perception on Risk Diminishes Drug Abuse SOURCE Kevin A. Sabet Presentation – Russia May 2013
  4. 4. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 4 Torres Vedras 24.600 inhabitants 40kms from Lisbon The Community Problem 16 year olds 29% were drunk in the previous year 22% engaged in binge drinking in the previous month 14% were drunk in the previous month (ESPAD, 2011) 18-24 year olds 13,7% school dropout (INE-PORDATA, 2015) Juvenile Delinquency 2.117 reports in 2015 (Internal Security System, 2015) Rising in cannabis and alcohol abuse in the municipality Rising in road accidents and domestic violence Lack of prevention plans in school environment
  5. 5. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 5 Mocktails Initiative 2009-2017 WHAT IS IT? Health promotion initiative of community engagement based on a mediation strategy fostered by Dianova in partnership with 40 national, regional, and local entities. FOR WHAT? FOR WHOM? Increase awareness among youngsters and young adults (15-25 years old) for the problematic use of alcohol and drugs and its consequences such as school dropouts, anxiety/depression, and road accidents. DYNAMICS Engage institutional partners, sponsors, media, educational communities and young adults in a socially responsible initiative. WHERE? Torres Vedras, Lisbon district, Portugal WHEN? March-May, since 2009 to 2017
  6. 6. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 6 Mocktails 2009-2017 The philosophy behind this health promotion action is to increase awareness without moral prejudice and building relationships based on proximity and cooperation.
  7. 7. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 7 Mocktails 2017 “In 2014 were reported […] 88 situations of child/youngster behaviour affecting their own wellbeing by the use of alcohol, and 123 situations of exposure to behaviour compromising the child’s wellbeing and development relating to consumption of alcoholic drinks” (SICAD, 2015) The Prevention Team of Dianova Portugal goes to Schools of Torres Vedras to raise awareness among students for a responsible consumption of alcohol, warning for the negative consequences of its abuse like low academic performance, school dropout and road crash injuries / deaths.
  8. 8. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 8 Mocktails 2017 Community base, partnership with the Night Run Health Above All – action promoted by the Municipality of Torres Vedras - on 10 may, reaching 120 participants
  9. 9. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 9 Mocktails 2017 Community based partnership with Euphoric Challenges for the Humour and Music Show, on 13 may, reaching 1.800 people
  10. 10. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 10 Mocktails 2017 Community base, Health Volunteer Ambassadors reaching 30 people, on 13 may, supporting the animation and awareness next to the bars and clubs
  11. 11. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 11 Mocktails 2017 “In 2014 there were 20752 crimes for driving with alcohol rate ≥ 1.2g / l, representing 52% of the total crimes against society and 6% of the crime recorded in 2014” (SICAD, 2015) Community base, Health Ambassadors with Police Officers approach drivers warning of a responsible alcohol attitude leading to a reduction in risky behaviors. Citizenship Award 0,0% Álcool Tickets for Teatro-Cine of Torres Vedras + Red Bull drinks
  12. 12. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 12 35 Partners Mocktails 2017 13 INSTITUTIONAL AND MEDIA 7 SCHOOLS 4 RESTAURANTS 11 BARS AND CLUBS
  13. 13. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 13 35 Partners Mocktails 2017 1 MEDIA PARTNER ORGANIZATION 2 INSTITUTUIONAL PARTNERS
  14. 14. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 14 35 Partners Mocktails 2017 7 SCHOOLS (HIGH SCHOOLS)
  15. 15. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 15 35 Partners Mocktails 2017 9 SPONSORS
  16. 16. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 16 35 Partners Mocktails 2017 13 LOGISTIC PARTNERS
  17. 17. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 17 HEALTH VOLUNTEER AMBASSADORS 87 Bars and Clubs Staff 30 Volunteers 12 PSP & GNR 2 PC TVD 2 Wing Girls Red Bull
  18. 18. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 18 Promotional Collaterals Flyers | Posters | Vouchers | T-shirts | Banners | Headers
  19. 19. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 19 Promotional Collaterals Moldura Facebook
  20. 20. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 20 Promotional Collaterals Photo Booth
  21. 21. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 21 Direct Impact 2017 2.500 Vouchers delivered among students for a non-alcoholic beverage 800 Students in 7 Schools 12 Police Officers of PSP & GNR 2 Officials of Civil Protection Municipality of TVD 2 Wing Girls Red Bull 30 Energetic and smiling Volunteers 35 Partners* and 87 Staff from Bars and Clubs 30 people impacted by car stop overs by police offficers PSP/GNR 0,0% alcohol prize award (tickets for theatre shows) 1.800 Participants at Humor and Music Show 120 participants Night Run Health Above All 5.404 PEOPLE *We took into consideration 1 person as minimum indicator
  22. 22. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 22 Direct Impact 2009-2017 Became a United Nations Prevention Best Practice in 2012 21.752 Vouchers delivered among students for a non-alcoholic beverage 8.445 Students in 9 Schools 199 Police Officers PSP, GNR and Civil Protection Municipality of TVD 335 Energetic and similing Volunteers 307 Partners* and 768 Staff from Bars and Clubs 618 people impacted by car stop overs by police offficers PSP/GNR 250 0,0% alcohol prize awards (tickets for theatre shows) 8 (20) Red Bull Wing-Girls Teams 7.473 People attending concerts / shows / events associated to this initiative 40.063 PEOPLE *We took into consideration 1 person as minimum indicator
  23. 23. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 23 Positive Behaviour Change through Education and Health Promotion ↓ An effective way for individuals and peers to learn how to behave in order to foster, maintain and/or regain health by informing, educating, and mobilising the public opinion and engaging the community! Join us to Inspire Change  EMBRACE CHANGE LEARN FROM MISTAKES HAVE FUN WITHOUT TAKING RISKS
  24. 24. Thank You! www.dianova.pt | secretariado@dianova.pt | +351 261 312 300 Facebook.com/dianovaportugal | Twitter.com/dianovaportugal | Linkedin.com/company/dianova-portugal

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