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THE NEW RULES OF
President, Digital Analytics 101
Land on Website
What makes you rank well?
• How much traffic you get
• How many people link to you
• What your text actually says
• How often you update your website
And then maybe… (?)
- Your author rank (if you write / blog)
- If you have an active social media presence
- How engaged your social media followers are
So what’s important?
• “Natural” use of keywords and phrases in your text
• Hierarchy of information
• Some repetition, but don’t go crazy
Nice to have:
• Phrase in your URL
About Panda and Penguin
• Came out in 2011
• Changed SEO from ranking
• Came out mid-2012
individual pages to entire
• Overuse of keywords on any one
page causes site quality to go
• User experience is important –
high bounce rate will cause poor
• Too much imagery and not
enough text “above the fold” is
of keywords and duplicative
content – if you’re trying to
“game” the search engine, you
will be left out of search results
• Social participation may cause
higher rankings (shares, +1’s,
• Penalizes website for “overuse”
• Penalized sites with large graphic
sliders on home page
• Hummingbird is a Google algorithm
replacement that was announced as
part of their 15th birthday celebration in
• The entire SEO model was changed
out to optimize for semantic search.
• Publishers have reported no impact as
a result of these changes.
RHD Construction Inc. is a quality, fullservice remodeling and design firm
offering unsurpassed customer
service, integrity, and superior
craftsmanship since 1982.
Having worked extensively with
leading Dallas architects and
designers, our blend of "old school"
craftsmanship and the latest
technology has earned us high
acclaim within the industry as well as
with our clients.
90% of RHD's business is made up of
previously satisfied homeowners and
We are remodeling home
professionals and general
contractors specializing in home
If you live in Dallas, Mesquite,
Garland, Rowlett, or Rockwall and you
are looking for a partner in your home
remodeling project, we would love to
earn your business.
Over 90% of our current clients are
repeat customers, having left
favorable reviews for our work on their
home renovation projects.
• Bing bought Yelp a while back and uses Yelp as the
primary database that feeds the map results.
• Apple’s iOS assistant Siri uses Bing to deliver back search results.
• Given that you have high mobile traffic and over 80% of those
devices are Apple, we should optimize for Bing.
• For optimizing, you’ll want to really blow out the “About this
business” tab on your Yelp profile and add lots of photos.
• Additionally, seniors prefer Bing for their search over
• Bing has bigger fonts, more photographs
• Seniors have more free time on their hands – maybe get you more
traffic during slow times in this demographic