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PR Firms: Is Your Website Optimized for Mobilegeddon?

Didit’s Mobilegeddon study of the largest U.S. Public Relations agencies shows that only 57.3% get a passing grade on Google’s Mobile Friendly test.

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PR Firms: Is Your Website Optimized for Mobilegeddon?

  2. 2. “MobileGeddon,” as SearchEngineLand.com calls it, is coming on April 21st, 2015. On that day, a Google mobile algorithm update influencing the display of organic results on mobile devices will begin to take effect.
  3. 3. Web sites failing to perform well on mobile devices will be harder to find on these devices. Some might effectively disappear from small screens entirely.
  4. 4. While Google has acknowledged that the impact of the 4/21/15 changes will be “significant,” it’s not yet clear what the impact will be in every business vertical.
  5. 5. To gauge the possible effect of Google’s big mobile algorithm change on PR firms in the U.S.A., Didit analyzed 96 sites belonging to PR agencies appearing on OdwyerPR.com’s 2015 rankings list of large agencies.
  6. 6. We found that of the 96 PR firms (55 in total) surveyed are fully “mobile-friendly” according to Google’s definition. 57.3%
  7. 7. That leaves 42.7% of major U.S. PR firms unprepared for the oncoming algorithm.
  8. 8. The full pass/fail list can be found here.
  9. 9. So what are these agencies doing wrong? We've compiled a list of the 6 most common errors.
  10. 10. 1. Links spaced too closely together to be easily clicked on mobile devices. 2. Content wider than screen. 3. Mobile viewports not being set correctly. 4. Text being set at a point size too small to read on mobile devices. 5. Blocking of resources necessary for the Googlebot to correctly parse the resources referenced by the web page. 6. Incompatible plug-ins.
  11. 11. If your business was listed among the "fails", you have until April 21st to fix your website errors. CHECK THE LIST HERE
  12. 12. A B O U T T H E A U T H O R An award-winning broadcast journalist and public relations practitioner, Liz Burke is Vice President of Public Relations at HLD Communications, A Didit Company, managing traditional PR, content marketing and social media initiatives for corporate, professional services, not-for-profit, and healthcare clients. Her news background, writing skills, and strategic thinking make her a well-rounded communications professional and an asset to her clients. V i c e P r e s i d e n t a t H L D , A D i d i t C o m p a n y L I Z B U R K E
  13. 13. A B O U T U S A digital marketing leader since 1996, Didit Marketing provides full-service online advertising and marketing services with award- winning expertise and innovation. Our full-service approach applies multi-faceted skill sets, including SEO, PPC, CSEs, PLAs, Content Marketing, and Social Media strategies that create a holistic synergy of online marketing tools. Visit our site!