The Art of the 404 Error Page
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Why should you have a custom 404 error page? View this gallery of inventive and well designed pages for users that reach a lost URL.
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The Art of the 404 Error Page
- 1. THE ART OF THE 404 ERROR PAGE A C O L L E C T I O N O F H I D D E N P A G E S
- 2. WHAT IS A 404 PAGE? The 404 page is a standard response code in HTTP telling the user, in effect, that they've clicked on a broken link. This is generally a nuisance to users, but a well-designed error page at least makes the experience less frustrating. Here are some really cool examples of 404 pages...
- 3. Here we give the user a choice to "fire" the webmaster. Each choice shows you one of Brent's expressions.
- 4. A little humor goes a long way towards disarming a user's frustration.
- 5. A good excuse for finding a 404 is that: a) The user mistyped the URL b) The webmaster "broke" the URL Note the large call-to-action back to the homepage.
- 6. This is a really creative solution, and a fun comic strip.
- 7. This retailer also gives the user additional navigation to choose from after the page they want is missing.
- 8. Embedded YouTube video here is set to loop. The danger here is annoying your user even more.
- 9. Great example of showing your product and possible "causes" of the 404 page.
- 10. Fun use of popular culture icons and a parallax background make this 404 stand out. Note: sometimes a search bar works better than a home button.
- 11. A 404 gives you an opportunity to create visual metaphors for "broken," "lost" or "frozen."
- 12. Starbucks 404 is very customer service centric. It gives a layman's explanation of what happened, and instructions on what to do next. This is a great solution if your audience isn't familiar with 404s.
- 13. When done right a 404 attracts positive attention. People liked Hillary Clinton's page and it got national media exposure.
- 14. Our own page has a direct message and simple call-to-action to return home. Try different designs and track which one works best at preventing the user from abandoning your site.
- 15. A digital marketing leader since 1996, Didit provides full-service online advertising and marketing services with award-winning expertise and innovation. Our full-service approach applies multi-faceted skill sets, including SEO, PPC, CSEs, PLAs, Content Marketing, and Social Media strategies that create a holistic synergy of online marketing tools.