Millennials and Generation Z consumers are snacking more frequently, with an increase in snacking 5-7 times per day. Solarti aims to empower consumers with better snack choices and a personalized experience. By leveraging consumer data and community building, Solarti can drive innovation to bring new snack products to market in just 4 months, faster than traditional brands. Solarti solves problems like a lack of innovation, inconvenience, and non-transparency in the food industry by developing unique, nutritious snacks based on consumer feedback.

2. OUR
MISSION
Empower consumers with direct access to better choices and a dynamic,
personalized experience
WHAT DO WE BELIEVE IN?

3. ABOUT SOLARTI
Solarti uses consumer data and community building to drive personalized, real time
innovation and bring new products to market in just 4 months, a timeline impossible to
traditional CPG food brands.
Consumer Packaged Goods Food Industry.
Disrupt the status quo, break the barriers, set the standards.
A QUICK DESCRIPTION
WHICH BUSINESS ARE YOU IN
SLOGAN / TAGLINE
Inconvenience.
Lack of innovation.
Affordability/Quality.
Taste and Variety.
Disclosure and Transparency.
WHAT PROBLEM DO WE SOLVE?
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4. Current food brands in Italy do not control consumer experience, making that a
problem in regards to innovation, curated selection of products and initiatives to
add more value and benefits to young millennials and generation z consumers.
Food brands distribute their product mainly through traditional retails channels,
not delivering a convenient and comfortable experience to the end consumer.
Standard products are generic, not tasty and lack personalized branding to
attract young consumers.
Traditional food brands use marketing gimmicks to misguide the consumer.
Current food brands are not transcending to connect, interact and listen what
young consumers want, expect and wish from food brands.
Current food brands don’t have inhouse data to leverage.
Lack of fit-for-purpose product data with a customer-centric brand experience.
Challenge with being timely in identifying category opportunities.
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WHY DOES THE PROBLEM
EXIST

5. VALUE CREATION
Solarti creates value for its customers by creating a healthy, convenient and
affordable solution to snacking – an activity we all battle with in making healthier
decisions in our daily diet. For the everyday consumer, Solarti creates value
through:
Convenience – boxes are delivered right to your doorstep monthly.
Multiple offerings – Customers can buy through subscription, individually,
12 packs and selected retail stores.
Individual taste and variety – through a growing selection of snack
food choices.
Nutrition – Solarti produce all of its own snacks, ensuring that all
ingredients are sourced from local growers and independent food
producers.
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6. WHAT ADVANTAGES DO
WE HAVE
Leverage personalized data.
Customer Centricity.
Innovation and agility.
Community building.
Committed team of ambassador’s.
Interactive - engaging platforms in our website.
Multiple personalized offerings.
Detailed rich products, branding and marketing.
Control of the customer experience.
Omni Channel Distribution.
Selling experiences, not just products.
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7. WHY SHOULD ANYONE
CARE
Since the beginning, the average consumer hasn’t have a conscious voice and
awareness in the development of products they consume, allowing big companies
to utilize shady and misguided practices leading to more cost effective product
development and we want to change that. We are the first all inclusive nutrition
company, where through data collection and tracked behavior, engagement platforms
and initiatives, we are going to be able to offer our customers disclosed, delicious and
nutritious food options, delivered in the most convenient way depending on their daily
activities and behavior.
WHY SNACKS?
Snacking is one of the leading causes of poor nutritional choices in the world, and it is
ubiquitous. Consumers like the idea of making snacking healthy and convenient.
If we start a business focused on a behavior almost everyone has, we can expand from
there onto more complex, food solutions.

8. 0.1 WHY SNACKS
The global market for Snack Foods is projected to exceed $630 billion by 2020,
driven by robust demand for functional snacks and the rising of popularity of
protein - fortified, organic and natural ingredients - based snacks. The growing
tendency to graze and the ensuing replacement of traditional meals with snacks
is also expected to benefit growth in the market. Low Sugar, Low Carb, Low
Calorie, Gluten free, Preservatives Free, GMO Free, reduced /low/ no trans-fat
and all natural products are poised to witness strong demand.

9. INHOUSE TEAMDIEGOPASTORE
JULIOPASTORE
ANDRESCOELLAR
Graphic Design, Digital
Content Creation &
Planning, Videography,
Branding.
Biz Dev, Sales & Digital
Marketing, Business
Management.
Co - Manufacturing,
Product Development,
Product Sourcing, Supply
Chain, Logistics.

10. AMBASSADORS TEAM
DENISE ZUCCOTTI LAURA DIANA M. SPAMPINATO GIADA FERRARI SILVIA FASCIANS

11. MARKEt OPPORTUNITY
Daily snacking average remains the same, however there is an uptick in consumers snacking
5+ snacks a day.
All channels except Club and Drug are seeing Good Core Snacking growth, with Internet
driving double digits.
11.5%
2016 2017
14.2%
+2.7 pts in 1 year.
-0.4% 1.8% +15% +5%
1.9% 3.1% 3.9% -1.1%

12. 5 TRENDS DRIVING TREATING AND SNACK CONSUMPTION
0.1 MARKET OPPORTUNITY
ABUNDANT AND BLURRY CHOICES
HOLISTIC HEALTH
PERSONALIZATION
E -COMMERCE LEGITIMACY
INNOVATION IN TREATING AND FEEDING AMERICA
Blurry choices means the mixed / innovation of products to deliver a
different flavors, different benefits, different experiences.
Holistic health means the focus of personal wellbeing. Healthy body,
healthy mind and healthy environment.
The ability to provide customers or users a personal, more comfortable
product or service that adapts to their lifestyle, time schedules and
personal preferences.
The recognized potential, opportunity and trust e commerce have in the
CPG industry.
New products or systems to add more value and benefits in the way
people in america have and enjoy their food products.

13. SNACKING SERVES MULTIPLE ROLES FOR THE CONSUMER
TRANSPARENCY
0.2 MARKET OPPORTUNITY
Hunger satisfaction.
Meet daily nutritional goals.
Provide energy and fuel.
Transparency is critical with consumers equally focused on what is not
on their food & beverage as what is in it and where it came from.
Transparent
Packaging
Ingredient
Simplicity
Claims &
Certifications
Local &
Authentic

14. CONSUMER NEEDS
CERTIFICATION AND TRANSPARENCY ARE WINNING CLAIMS
0.3 MARKET OPPORTUNITY
Consumers definitely want snacks that deliver on their nutritional needs.
Of consumers want
snacks that contain
vitamins and minerals
Of consumers want
additional health benefits
beyond nutrition.

15. 0.4 MARKET OPPORTUNITY
COMMUNICATING BENEFITS IS WINNING WITH CONSUMERS
TASTE IS PARAMOUNT
Of consumers state they choose snacks based on
taste they will enjoy.

16. 0.5 MARKET OPPORTUNITY
E-COMMERCE LEGITIMACY WITH TREATS AND SNACKS
E- Commerce sales for treating and snacking have a small base but strong
fdollars trend. e-Commerce is a key driver of sales growth.

17. 0.6 MARKET OPPORTUNITY
THE FUTURE: SEIZING THE OPPORTUNITY
Ensure innovative packaging (source and design) is part of your portfolio.
Innovate in and out of the category to increase sales in and out of traditional
channels.
Develop and enhance your eCommerce strategy to gain a larger share of the
7-year opportunity.
Take personalization to the next level to capture consumer attention with
additional 1:1 tactics.
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18. Millennials and Generation Z consumers are snacking from 5 - 7 times per day, with an increase
of 14.2%.
The overall market size of the Snack Industry in Europe is: 53 billion euros. (+2,1%)
The global healthy snack market is expected to reach USD 32.8 billion by 2025.
As much as 30%, or $50 billion, of the CPG industry sales growth in the next five years will
come from online.
The nuts & seeds, and dried fruit segment are expected to collectively account for 27.2% of
the global market share in 2025. The demand for these products is attributed to the immediate
energy requirement fulfilled by the consumption of these products. In addition, the availability of
various flavors is projected to boost the demand for these products over the forecast period.
MARKET SIZE•••••

19. 0.1 MARKET SIZE
The market is expected to grow at a CAGR of 5.1% from 2017 to 2025 on account of
increasing awareness about healthy snacking habits.
Europe market is expected to witness significant development and was valued at USD 7.3
billion in 2016 on account of rising demand from the increasing younger population.
Healthy Snacks have registered an increase in sales of 6.9% and volume of +5,8%, with
dried fruit and nuts in an increase of 4.9% in terms of quality and value. For the rest of the
sweet snacks the increase is only of 1,7%.
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20. OUR PRODUCTS

21. SLRTI FLAVORS
COCO PUNCH BROWN COQUITO
PIÑA COLADA
SWEET
SEDUCTION
WANNA BANANA?PINEAPPLE
EXPRESS
COCO THE POOH
BANANA ROYALE

22. BUSINESS MODEL
HOW
WE
WILL
MAKE
MONEY?
ONLINE OFFLINE
Subscription Model Selected Retailers
Individual offerings
12 packs

23. E-COMMERCE
Our operational model online divides in 2 pillars that give us different edges we can leverage.
Subscription Structure: customers are going to subscribe and choose an option based on
their needs. They will be able to choose our “snack box” conformed of 12 packages of all of our
different flavors. They will choose whether they would like the box once a month or twice per
month. We will set up an automated payment method with the form of payment they choose in
our website. The subscription model will allow us to leverage customer retention and repetitive
purchases every month. We will run this with shopify recharge.
Affiliated Marketing: We are going to count with a team of 7 brand ambassadors with very
deep followings. Each brand ambassador is going to have a UTM code that will allow them to
track sales and monetize their affiliation via commission with the company. Each ambassador
will have a 10% commission per retained customer and 12% commission per new customer.
The ambassadors are going to count with a 365 days time frame in order to monetize their
affiliation all the year without time limitations and will be able to track all their sales, traction and
commissions in our affiliated marketing software.
Utilizing affiliated marketing will allow us to: 1. Create great content. 2. Earn credibility. 3. Gain
exposure through their network.
Traditional Distribution Channels: We are going to sale our products wholesale to selected
retailers, health clubs and gyms via a food broker that will earn 10% of commission per sale made
+ a standard fee every month for one year period.
In case the food broker is not a viable alternative, we are going to partner with a distributor in
order to enter selected retailers.

24. HOW WE WILL REACH
OUR CUSTOMERS
Affiliated marketing.
Constant content through our social media platforms. (Instagram, Facebook, Youtube)
Google Ads.
Facebook Ads.
Instagram Ads.
Exclusive collaborations with influencers.
Exclusive collaborations with other brands.
Mouth to mouth recommendations.
Blogs reviews.
Events / meetups.
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25. HOW WE WILL BUILD
MOMENTUM
Digital marketing campaign leading to launch.
Post launch digital marketing campaign.
Brand ambassadors affiliation and participation.
High quality videos and photos in our social media platforms.
Meetup with influencers.
Behind the brand series on youtube.
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26. Consumer testimonials on beta samples:
Laura Diana: “I love them a lot, it’s really innovating and different from the usual,
an addictive snack!, plus no other company is offering what you are offering, no other
company is trying to change the things for better as you guys do, I am so excited for
Solarti”
Giada Ferrari: “Guys this is so good!! It’s illegal really!”
Denise Zuccotti: “I love the products!They are so addictive! I even gave to my mom and
my sister and now they are in love!”
Michael Spampinato: “I tried every of the products, also gave to my girlfriend, friends
and family, we all think that it’s pure quality and innovation”
Axelle Mantellato: “It’s very good, super natural and tasty, I would definitely buy all
the time!”
MARKET VALIDATION

27. GO-TO-MARKET
ADQUISITION
AFFILIATED MARKETING.
CONTENT MARKETING.
GOOGLE ADS, FACEBOOK ADS.
MOUTH TO MOUTH
PARTNERSHIPS

28. CUSTOMERS
B2C
B2B
Young Millennials & Generation Z consumers (16 - 35 years
old) students, artists, athletes, gym goers, entrepreneurs and
employees with an attachment to fitness - wellness - wellcare.
Selected retailers Ex: La Rinascente, Vitaminstore.
Health Clubs & Exclusive Gyms Ex: Ceresio 7 Gym Spa, Virgin
Active, Mcfit.

29. COMPETITORS
OFFLINE:ONLINE:

30. HOW WE ARE DIFFERENT
Consumers have not had a conscious voice in the development of products
they consume and we want to change that. We are the first all inclusive
nutrition company, where through data collection and engagement platforms
and initiatives, we are going to be able to offer our customers disclosed,
delicious and nutritious food options, delivered in the most convenient way
depending on their daily activities and behavior.
We are going to serve our customers the best way possible recognizing the
main issues and inconvenients present in the food industry which are: lack of
innovation, inconvenience, quality, taste and value.
We are going to leverage consumer’s data in order to serve more efficiently
and develop products that can add value, minimize time & effort, add
convenience and personalization.
The partnership with our co - manufacturer allow us to outsource a huge
part of our process to high professionals in the field with over 10 years of
experience . It allow us as well to buy almost everything in ecuador and save
significant amounts of cash, have a higher profit margin and concentrate on
capturing new trends, marketing and sales.
0.1 COMPETITORS
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31. We count with a unique vision, a unique mission and a unique and young
team full of committed individuals that believe and share the same goals.
Interactive platforms. For example, SLRTI Loyalty, SLRTI Labs, SLRTI
Vlogs.
We are going to be the only brand within our “competitors” that counts with
product customization, customer centricity and selling experiences.
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0.2 COMPETITORS

32. GO-TO-MARKET
STRATEGY
OUR TARGET MARKET
Which markets have the biggest and most urgent pain? We have identify a lack of innovation,
quality and value in the consumer packaged goods arena.
Where are there gaps in the market? The gaps in the market are present in the lack of versability,
lack of distribution innovation, lack of convenience, lack of product quality / value.
Which markets are most aligned with your corporate strategy? Fitness & Wellness consumer
packaged goods.
Which markets have the largest market size and least competition? Functional and healthy
consumer packaged goods in experiencing sustainable growth in value and dollars.
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33. 0.1 GO-TO-MARKET STRATEGY
SOLARTI POSITIONING
Target Customer. Our brand targets are young millennials living in big cities who love having
a healthy and active lifestyle, working out before or after their daily duties and enjoy having
unique and natural food products that are convenient, delicious and nutritious.
What category is your brand competing in and in what context does your brand have relevance
to your customers? Our brand operates in the ready to eat food industry and has relevance in
the ecommerce CPG segment.
What is the most compelling (emotional/rational) benefit to your target customers that your
brand can own relative to your competition? Solarti has a dynamic - symmetric approach in
the way products are developed and finalized. We take the opinion of our customers and
ambassadors very seriously and mold as best as we can our developments to give them the
desire product and service.
What is the most compelling evidence that your brand delivers on its brand promise? The
blueprint of Solarti began to allow customers to have a voice and a vote in the products they
would like in the marketplace and the way they would like for them to be delivered to fit their
active lifestyles. We are creating a brand we all wish existed, as consumers of the industry first,
we know how important innovation, taste and outstanding complementary services can be.
Consumers want to enjoy top quality products with different and exciting flavors without the
inconvenience and hassle of going to a supermarket or store.
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34. 0.2 GO-TO-MARKET STRATEGY - POSITIONING CHART

35. DEFINING OUR OFFERING
What needs or tensions do your target customers need solved? Unique flavors and nutritional
advantages, brand experience, personalization, flexibility of purchase.
Which features in your offering best address these needs? All of them.
How will customers use it? Customer can enjoy it at any time of the day, everyday.
What are important attributes or benefits of your offering? Natural and healthy product
characteristics, quality/affordability, convenience, personalization, transparency.
How is your offering differentiated in the marketplace? We are the first brand to truly offer
outstanding food solutions innovations. We have developed unique flavors never seen before in
the market with detailed rich branding and a personalized omnichannel experience to interact
with our brand.
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36. MARKETING PLAN
We are going to launch a social
media campaign leading to our official
launch, that will consist of several
videos and photos following the
context of the brand and displaying
to our targeted audience the brand’s
content. Team ambassador’s are
going to be featured in the marketing
campaign, which will be distributed
in our online platforms. (Instagram,
Facebook) as well as in our team
ambassador’s profiles.
The goal of the marketing campaign is
to create awareness, generate demand
and drive conversion for our launch
day.
Following the initial marketing
initiatives, we are going to focus in
delighting customers and inspire brand
evangelism.
We plan to delight our customers:
1) by giving them products that can
deliver and surpass their expectations.
2) We will add little but meaningful
details that they can appreciate and
benefit from in their orders. EX: Thank
you letter, workout recommendations,
healthy eating recommendations,
empowerment letter. 3) We will
launch our Loyalty Program, Solarti
Labs and behind the brand series,
2 platforms and a Youtube series
specially designed to incentivize
true engagement, brand loyalty and
community building. 4) By the end
of the year, we will launch an open
door policy, to give the opportunity to
customers to come by our office, talk,
taste new products and connect on a
personal level with us.
STEP 1 STEP 2
STEP 3
STEP 4

37. 0.1 MARKETING PLAN
In our Instagram, we are going to
create hashtags that our followers can
use and utilize them to curate content
and feature our most interactive fans
in our page. EX: #leaderoftheweek,
#cleancheat, #bealeader,
#makeaimpact #jamoftheweek.
We will launch later in the year,
branded merchandise only available
for our team of ambassadors, to make
them feel part of the family.
KPI metrics to measure our marketing
efforts are:
• Conversions.
• Social Media Following.
• Likes.
• Engagement.
• Shares.
• Views.
• Traction.
• Share of voice.
• Referrals.
• Influencer activity.
• Measurable data on site data.
STEP 5 STEP 6 STEP 7

38. BARRIERS TO ENTRY
Financial resources required for infrastructure, machinery, R&D and advertising.
These are declines in the unit costs of a product as the absolute volume per period
increases.
Investment to date: $5,000 euros.
CAPITAL REQUIREMENT
ECONOMIES OF SCALE
FINANCIAL OVERVIEW

39. BREAKDOWN
R&D.
Meetings outside our city.
Air transportation for multiple samples.
Website development & plugins.
Email.
Domain.
Business planning & finance software.
Transportation of multiple samples to ambassador’s.
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40. FINANCIAL PROJECTIONS

41. 0.1 FINANCIAL PROJECTIONS

42. 0.2 FINANCIAL PROJECTIONS

43. 0.3 FINANCIAL PROJECTIONS

44. 0.4 FINANCIAL PROJECTIONS

45. CAPITAL REQUEST
250,000.00 thousand euros seed capital funding.
CAPITALREQUEST

46. Microbiological Analysis, Purchase initial product, Purchase packaging.
Air Transportation, taxes and import costs, warehousing.
Customer Support, Content Strategist, Data Specialist.
Marketing campaign execution, Digital marketing and communications,
Shopify Recharge, Loyalty Programs, Affiliated marketing Software.
Office Space.
Warehouse.
DEVELOPMENT
LOGISTICS
KEY HIRES
MARKETING AND SALES
INFRASTRUCTURE
USE OF PROCEEDS/
ROADS AND GOALS

47. 0.2 USE OF PROCEEDS/ROADS/GOALS
Full development of our marketing, sales and manufacturing operations.
Estimated Breakeven: 4Q / 2018.
250K seed capital investment in return to 15% common equity.
GOALS

48. juliojavier@solartilifestyleit.com info@solartilifestyleit.com +39 347 9130571+39 345 8640303