Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
PETR KRAL
USE COMMON SENSE
IN MARKETING
WHO IS THIS PERSON?
PETR KRAL
Marketing guy
1997 – Vltava.cz (first e-shop in Czech republic)
2006 – Internet Mall (MALL.C...
COMMON SENSE
USE YOUR OWN INTUITION
COMMON SENSE
USE YOUR OWN INTUITION
FOCUS ON DETAIL
COMMON SENSE
USE YOUR OWN INTUITION
FOCUS ON DETAIL
MOST SIMPLE WAY
COMMON SENSE
USE YOUR OWN INTUITION
FOCUS ON DETAIL
MOST SIMPLE WAY
CUSTOMER PERSPECTIVE
E-COMMERCE MARKETING
40 % ADVERTISING
E-COMMERCE MARKETING
40 % ADVERTISING
40 % WEBSITE
E-COMMERCE MARKETING
40 % ADVERTISING
40 % WEBSITE
20 % CUSTOMER CARE
ONLINE MARKETING
CPC ADVERTS IN GOOGLE
ONLINE MARKETING
CPC ADVERTS IN GOOGLE
PRICE COMPARISON SITES
ONLINE MARKETING
CPC ADVERTS IN GOOGLE
PRICE COMPARISON SITES
NEWSLETTERS
ONLINE MARKETING
CPC ADVERTS IN GOOGLE
PRICE COMPARISON SITES
NEWSLETTERS
WEBSITE (SEO)
PRACTICAL TIPS
THE RIGHT TIMING
PRACTICAL TIPS
THE RIGHT TIMING
INVEST IN COPYWRITING
PRACTICAL TIPS
THE RIGHT TIMING
INVEST IN COPYWRITING
DON‘T LIE
PRACTICAL TIPS
COLLECT DATA
PRACTICAL TIPS
COLLECT DATA
A/B TESTS
PRACTICAL TIPS
COLLECT DATA
A/B TESTS
DON‘T POINT ADS TO
YOUR HOMEPAGE
PRACTICAL TIPS
PRACTICAL TIPS
GO OUTSIDE MORE!
THANK YOU
THANK YOU
Prochain SlideShare
Chargement dans…5
×

Petr Kral (svetovalec za digitalni marketing): Uporabite zdravo pamet!

583 vues

Publié le

  • Hello there! Get Your Professional Job-Winning Resume Here! http://bit.ly/topresum
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Soyez le premier à aimer ceci

Petr Kral (svetovalec za digitalni marketing): Uporabite zdravo pamet!

  1. 1. PETR KRAL USE COMMON SENSE IN MARKETING
  2. 2. WHO IS THIS PERSON? PETR KRAL Marketing guy 1997 – Vltava.cz (first e-shop in Czech republic) 2006 – Internet Mall (MALL.CZ) 2009 – Netretail Holding (Owner of mimovrste=) 2012 – Rockaway and consultant - Allegro Group (CZ), El Dorado (RU)
  3. 3. COMMON SENSE USE YOUR OWN INTUITION
  4. 4. COMMON SENSE USE YOUR OWN INTUITION FOCUS ON DETAIL
  5. 5. COMMON SENSE USE YOUR OWN INTUITION FOCUS ON DETAIL MOST SIMPLE WAY
  6. 6. COMMON SENSE USE YOUR OWN INTUITION FOCUS ON DETAIL MOST SIMPLE WAY CUSTOMER PERSPECTIVE
  7. 7. E-COMMERCE MARKETING 40 % ADVERTISING
  8. 8. E-COMMERCE MARKETING 40 % ADVERTISING 40 % WEBSITE
  9. 9. E-COMMERCE MARKETING 40 % ADVERTISING 40 % WEBSITE 20 % CUSTOMER CARE
  10. 10. ONLINE MARKETING CPC ADVERTS IN GOOGLE
  11. 11. ONLINE MARKETING CPC ADVERTS IN GOOGLE PRICE COMPARISON SITES
  12. 12. ONLINE MARKETING CPC ADVERTS IN GOOGLE PRICE COMPARISON SITES NEWSLETTERS
  13. 13. ONLINE MARKETING CPC ADVERTS IN GOOGLE PRICE COMPARISON SITES NEWSLETTERS WEBSITE (SEO)
  14. 14. PRACTICAL TIPS THE RIGHT TIMING
  15. 15. PRACTICAL TIPS THE RIGHT TIMING INVEST IN COPYWRITING
  16. 16. PRACTICAL TIPS THE RIGHT TIMING INVEST IN COPYWRITING DON‘T LIE
  17. 17. PRACTICAL TIPS COLLECT DATA
  18. 18. PRACTICAL TIPS COLLECT DATA A/B TESTS
  19. 19. PRACTICAL TIPS COLLECT DATA A/B TESTS DON‘T POINT ADS TO YOUR HOMEPAGE
  20. 20. PRACTICAL TIPS
  21. 21. PRACTICAL TIPS GO OUTSIDE MORE!
  22. 22. THANK YOU
  23. 23. THANK YOU

×