Connected Things Forum
Keynote : Data privacy and security,
how to convert risk into revenue opportunities?

MATOOMA, OUR HISTORY - Keys factors since 2012
www.matooma.com
1 000 000 €
2 100 000 €
3 500 000 €
5 500 000 €
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20 000 000 €
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
2012 2013 2014 2015 2016 2017 2018
Turnover growth FRANCE (In €) 2012 -2015 and estimation 2016 -2018
Headquarters in Montpellier
Office in Paris
Subsidiaries in Madrid
32
employees
€ M
Connected
devices
in 2016
200 000
More than
2014, April
Fundraising : 1 € M
To structure the IT services
To increase the sales force
2015
International development
Creation of the MatooWan Network
2016
Extension of technical team
Increasing the sales force
International Development Europe (Spain)
2nd fundraising in process
2017
Sales development in Europe (Spain) and
Other countries
We simplify the
access to the
connectivity & the
management of
industrial IoT
devices

IOT & M2M
Connectivity
Private
Infrastructure
Secure IP
Network
FLEXIBLE
COMMITMENT
MONTHLY FIXED
FEE
OR PAY AS YOU GO
PREDICTIBLE
INVOICE
We simplify the access in the connectivity & the management of industrial IoT devices
GSM - SMS -GPRS - 2G - 3G - 4G
Multi operator Simcard
THROUGH A SINGLE
POINT OF CONTACT
IN ALL WORLD
Platform
M2MManager

What is IOT ?

Is it a technology ?
Features of the various connectivity types
Technology Range (outdoor) Data rate Battery life
Bluetooth 10 m 1 000 Mbps < 1 week
WIFI 50 m 1 000 Mbps < 1 week
Sigfox Up to 13 km Up to 100 bps Up to 10 years
LoRa Up to 11 km Up to 50 Kbps Up to 10 years
NB IoT Up to 15 km Up to 250 Kbps Up to 10 years
LTE-M
EC-GMS
Up to 15 km Up to 1 Mbps Up to 5 years
2G/3G/4G Up to 15 km Up to 100 Mbps Up to 1 week
5G Up to 15 km Up to 300 Mbps Up to 1 week
SIM-based
technologies
LPWA
SIM
possibilities

Is it for specific applications?
Bincam the trash can
that posts to Facebook
ICPooch, Video
chat with your dog
and deliver a treat
from anywhere!

IOT is an acronym
IOT stands for Internet
Of Things
Interesting name,
why internet of things
and not regular internet?

Dedicated roads to avoid traffic jam …
People have quickly realized that connected objects will grow at a much
faster rate than the connected population, therefore separate roads
should be created in order to avoid traffic jams
Source: Satcom post based on Cisco estimation

… and to ensure maximum security
Having a separate road from the rest of the global internet will prevent
individuals messing with connected objects through internet
“Smart, connected objects offer
tremendous opportunities for
value creation and capture, but can
also create tremendous risk,
demanding new strategies for value
protection. A single vulnerable
device can leave an entire
ecosystem open to attack, with
potential disruptions ranging from
individual privacy breaches to
massive breakdowns of public
systems.”
Source: Deloitte Review Issue 17, July 27, 2015
Irfan Saif, Sean Peasley, Arun Perinkolam
I O T

But we have left
the door open

Attacks are happening every day
A major DDoS (distributed denial of service) attack occurred the 21st of October 2016
“Dyn offers Domain Name System
(DNS) services, essentially acting as an
address book for the Internet
...
DDoS attack overwhelms a DNS
server with lookup requests,
rendering it incapable of completing
any. That’s what makes attacking DNS
so effective; rather than targeting
individual sites, an attacker can take
out the entire Internet for any end
user whose DNS requests route
through a given server.”
Source: https://www.wired.com/2016/10/internet-outage-ddos-dns-
dyn/
DYN*
Dyn
Hackers used connected objects
to paralyze the regular internet
Malicious requests from tens of millions
of IP addresses
I O T

These devastating attacks are easy to carry out
How did they do it ?
DYN*
A depiction of the outages caused by today’s attacks on Dyn, an Internet infrastructure
company.
Source: Downdetector.com.
Telnet and SSH command-lines
Apparently teenagers, the Mirai malware
and tutorial was available online…
Devices infected by
malware Mirai
Who did it ?
Dyn
Malicious requests from tens of millions of
IP addresses

So what do we do now ?
Connected objects
should use a
dedicated internet,
a real Internet
Of Things

Matooma has developed a secured IP network dedicated to “things”
Regular internet

Matooma has developed a secured IP network dedicated to “things”
A real
internet of
things
Devices
 Private fixed IP address
Isolated Streams
Physical links
Dedicated APN
SIMcard
supervision
Communication
bidirectionnelle
Bidirectionnal
communication
Paris / Montpellier
Fully Redundant
Core
Network
Client server
No access to the
regular internet
To let connected objects
communicate in a totaly safe way

Traditional IOT Value chain
The trend is to value storage and big data capabilities.
Connectivity is becoming a low value commodity
Devices
Client server
Connectivity Storage
Business
Intelligence
High value
High value
Low value

IOT, the whole Value chain is valuable
At Matooma we are proud to be a safe carrier of M2M connectivity, using a
dedicated Internet Of Things
Devices
Client server
Connectivity Storage
Business
Intelligence
High valueHigh value
High value

Case study
Photo-Me International Plc is an
established company with over 50 years
experience.
The company operates photobooths,
photographic fun products, digital
printing kiosks & children’s rides.
The Photo-Me Group has a worldwide
reputation for quality photo vending,
operating over 27,000 photobooths, in
17 countries.
Photo-Me booths provide consumers
with a convenient and cost-effective
means of obtaining ID photos compliant
with the new ICAO regulations.
Financial Security
The data collected from payments
terminals are secured with
Matoowan infrastructure
Reliable connectivity
Matoocard SIMs are installed in
4000 photo booths in France, 1000
in the UK

Case study E PHOTO
1. Take a photo for I.D. (certified by the
administration)
2. Your photos come up with a registered
number
3. Log in to the administration web site
with the registered number
4. Send the additional information to the
administration
5. Fetch your I.D when it ’s ready, the
photo has been securely sent from the
booth to the administration
Identification Security
The pictures taken are directly sent
to the administration for ID prints
and are secured by Matoowan
infrastructure
Remote maintenance
The 2 500 photo booths can be
remotely monitored & repaired
through a totally secure channel
Matooma protects your
most valuable data, your
identity

Thank you for
your attention