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M2M & Internet of Things: Smarter objects, smarter processes 
Internet of Things 
New ecosystems or another bastion for 
t...
Today’s Internet : Domination of a few Internet giants around services 
Internet giants are key players on all key markets...
Internet of things : much more data! and new leading players? 
Internet giants having direct or 
indirect majority control...
Internet giants have been expanding steadily towards devices 
> Having control of the device has a deep impact on services...
Internet giants are reacting to avoid losing access to personal data 
Google expanding to various verticals 
> Vertical di...
Internet of Things: developments expected around business models 
(Expensive) hardware sales 
Today main models 
Source: V...
Internet of Things: developments expected around the business models 
Servicization? Aggregated Data monetization? 
Source...
Paradigm shift : From Silos to Interconnected Silos 
8 
Silos Interconnected 
Source: EMC
Take-away: Co-opetition with verticals 
9 
1. Some verticals will resist the trend and will keep developing into silos, 
b...
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Internet of Things New ecosystems or another bastion for the usual suspects? - Vincent BONNEAU, IDATE - DigiWorld Summit 2014

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Internet of Things New ecosystems or another bastion for the usual suspects? - Vincent BONNEAU, Head of Internet Business Unit, IDATE - DigiWorld Summit 2014

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Internet of Things New ecosystems or another bastion for the usual suspects? - Vincent BONNEAU, IDATE - DigiWorld Summit 2014

  1. 1. M2M & Internet of Things: Smarter objects, smarter processes Internet of Things New ecosystems or another bastion for the usual suspects? IDATE Insight Vincent BONNEAU Internet Business Unit Director 20 November 2014
  2. 2. Today’s Internet : Domination of a few Internet giants around services Internet giants are key players on all key markets Video Social Music & books Online Games e-commerce Cloud 25% 15% 10% 5% LEGEND: 25 50 75 100 125 150 Comm’n Mobile apps Search CAGR 2014/18 20% Ultra Domination of giants A few contenders, but giants are key Open competition > A few rare contenders without a platform strategy (Twitter, Netflix, Dropbox…) > A few local players in Russia, China or South Korea with similar portfolio approach > A major role of data into players strategies (less for Apple)
  3. 3. Internet of things : much more data! and new leading players? Internet giants having direct or indirect majority control via their OS and marketplaces Internet giants having direct or indirect major control with OS and marketplaces Source: IDATE Consumer • Controlled by verticals (generally closed loops), with telcos often as enablers • Internet giants’ first forays via their OS and platforms • Relatively controlled by verticals • Need to evolve due to open loops for supply chain/delivery • Internet players may benefit from it if objects are tagged in shops • Plenty of emerging solutions from new players • Data relatively open for now, as revenue is coming mainly from things. Can be captured by Internet giants • Sold mostly by big brands (sports or devices) • May become M2M if direct connectivity is included > Various concepts under the IoT umbrella, hard to have impacts in all potential markets > Internet giants influent and capturing data in consumer markets, almost absent in other markets
  4. 4. Internet giants have been expanding steadily towards devices > Having control of the device has a deep impact on services, forcing Internet giants to react to the marketplace to some degree > Different roads taken around device design/sales or presence through operating systems 4 Microsoft acquires Nokia for 7.2 billion USD! Amazon launches its own devices Google Maps impacted by Apple decisions
  5. 5. Internet giants are reacting to avoid losing access to personal data Google expanding to various verticals > Vertical diversification is part of Internet giants’ strategies, beyond the Internet of Things > Internet giants have already failed in some of their diversifications
  6. 6. Internet of Things: developments expected around business models (Expensive) hardware sales Today main models Source: Vodafone > Data is used mostly to improve existing processes within advanced verticals through automation > Consumer solutions are mostly relying on hardware revenues
  7. 7. Internet of Things: developments expected around the business models Servicization? Aggregated Data monetization? Source: Renault Source: Amazon Source: Telefonica 3rd party OTT services? Individual data monetization? > Object control may be leveraged to provide new services, but is not always necessary > The stakes are growing around personal data
  8. 8. Paradigm shift : From Silos to Interconnected Silos 8 Silos Interconnected Source: EMC
  9. 9. Take-away: Co-opetition with verticals 9 1. Some verticals will resist the trend and will keep developing into silos, but may develop slowly, unless large savings expected from automation 2. Servicization will help to lower the costs of objects. This will remain a moderate source of revenues. Partnerships could improve the uptake, as many verticals are not used to manage a customer. 3. Data has more value when crossed/combined with other data. Difficult to make significant revenues without Internet players, especially on consumer markets. Beware, Internet giants may find/have a way to capture anyway the vertical data. Open? Tracking? Targeting?
  • gip89

    Nov. 24, 2014

Internet of Things New ecosystems or another bastion for the usual suspects? - Vincent BONNEAU, Head of Internet Business Unit, IDATE - DigiWorld Summit 2014

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