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Rethinking the Telcos business 
models in the age of 5G _ 
Digiworld. Montpellier 20/11/2014 
Carlos López Blanco 
Public ...
Every wave of innovation gives opportunities to rebalance 
leadership between companies, industries and geographies 
1G 2G...
5G happens in a whole new world. We are living a digital 
revolution ! 
A growing data-centric business 
Source: Ericsson ...
How could the world of Telecom be like in the era of 5G? 
All mobile experience for customers & devices and 
Evolution to ...
Telecom is not a closed ecosystem anymore. It is part of a 
broader digital ecosystem competing with OTT 
Services that we...
Operators are at a crossroad in Europe: declining revenues, 
unleveled playing field, increased investments needs 
-2,4% p...
How will operators handle the challenge ? 
DISCOVER, DISRUPT, DELIVER 
Living a new digital revolution 
 Leveraging the c...
Opportunities come from reinforcing position investing in 
connectivity, partnership, customer and environment 
REINFORCE ...
Excellence in basic assets as a lever to become the partner 
of choice for others 
DISCOVER, DISRUPT, DELIVER 
• Best mult...
Operators face challenges from cross-market competition 
While up to now threats to the Telco industry were related to sur...
Operators have to face challenges, but it is not enough ! A 
regulatory framework adapted to the new world is needed 
DISC...
Telefonica’s proposal for a better Digital Ecosystem 
10 policy recommendations to create an open and safe Internet experi...
DISCOVER, DISRUPT, DELIVER
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Rethinking the Telcos business models in the age of 5G - Carlos LOPEZ, Telefónica - DigiWorld Summit 2014

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Rethinking the Telcos business models in the age of 5G - Carlos LOPEZ, Telefónica - DigiWorld Summit 2014

  1. 1. Rethinking the Telcos business models in the age of 5G _ Digiworld. Montpellier 20/11/2014 Carlos López Blanco Public Affairs & Regulation Telefónica, S.A.
  2. 2. Every wave of innovation gives opportunities to rebalance leadership between companies, industries and geographies 1G 2G 3G 4G 5G The need for speed DISCOVER, DISRUPT, DELIVER Who is going to lead next generation in digital industry? ‣ Designed for voice ‣ Improved coverage and capacity ‣ Digital standards (GSM, CDMA) ‣ Data for mobile: SMS, MMS 2 ‣ Basic voice service ‣ Analog based protocols ‣ Designed for voice with some data consideration (Multimedia, Next Internet) ‣ First Mobile broadband ‣ Designed primerily for high data transmission ‣ IP based protocols (LTE) ‣ High mobile broadband 1979 1991 2001 1981 ‣ High data transmission + ‣ Lower battery consumption ‣ Higher versatility and scalability (more connected devices, with different needs) ‣ Converged fiber-wireless network… 2,4 kbps 64 kbps 2.000 kbps 100.000kbps 2011 2021?
  3. 3. 5G happens in a whole new world. We are living a digital revolution ! A growing data-centric business Source: Ericsson mobility report Nov.2013 DISCOVER, DISRUPT, DELIVER Internet “things” Smart Cities Connected Smart TV Home Growth 3 Rise of emerging markets (North vs. South) Connected things as a growth opportunity PCs Mobility/ BYOD 200 M of 10.000 M Internet of “everything ” 50.000 M Smart Wearables Connected cars Drones 1995 2000 2013 2020 Source: CISCO Traffic per customer 2013 2019E 600 MB 2,2 GB Source: CISCO & GSMA Intelligence More mobile €4.3trn Total ICT in 2012 Market size +€0,9trn 12-16 Internet Access
  4. 4. How could the world of Telecom be like in the era of 5G? All mobile experience for customers & devices and Evolution to IP & cloud based network architectures DISCOVER, DISRUPT, DELIVER 4 Device virtualization & hosting Smaller cells FTTx Cloud IP services networks  World seamless mobile (e.g. mobile and Wifi), multidevice and multichannel (app/web/”real world”), even if there is a need of underlying fixed infrastructure to provide digital services.  Cloud: SaaS Software as a service and Network functions virtualization, and Software Defined Networking.  Internet of Things (IoT): Higher versatility and scalability (more connected devices, with different needs) Internet of Things (IoT)
  5. 5. Telecom is not a closed ecosystem anymore. It is part of a broader digital ecosystem competing with OTT Services that were traditionally offered separately… DISCOVER, DISRUPT, DELIVER … are now part of one single universe where Operators compete with Internet players Telecom network & services: ‣ Fixed/mobile/core/intal networks ‣ Fixed/Mobile Voice/VoIP to number ‣ SMS ‣ Internet Access (Data) ‣ TV Internet services ‣ Web based contents ‣ E-commerce ‣ Hosting services ‣ Search engines ‣ VoIP PC to PC ‣ E-mail ‣ Instant messaging / Social Communication and Online Services: ‣ Fixed/mobile/core/intal networks ‣ Fixed/Mobile Voice/VoIP ‣ SMS/Instant messaging ‣ TV/Video/Web based contents ‣ Internet Access (Data) ‣ Hosting services ‣ E-mail ‣ E-commerce ‣ Search engines Apps OS Contents Devices Telco players: Connectivity and Solutions 5
  6. 6. Operators are at a crossroad in Europe: declining revenues, unleveled playing field, increased investments needs -2,4% p.a OTT ecosystem dominated by a few players creating new monopolies DISCOVER, DISRUPT, DELIVER 6 Negative outlook on EU telecom revenues: Europe is the only region decreasing revenues Source: IDC Worlwide Blackbook 2014. Communication Content Commerce Devices & OS TELCO sector and Europe are falling behind digital industry ‣ Value distribution of 64 Internet companies with market capitalization over 1.5 billions $ (end 2012) 83% 9% 4% 2% 2% Big investments needed to achieve digital Agenda Source: McKinsey. Regulation Needed for a New Investment Wave. February 21, 2013.
  7. 7. How will operators handle the challenge ? DISCOVER, DISRUPT, DELIVER Living a new digital revolution  Leveraging the central role of connectivity in digital customer experience  Coping with risks from cross market competition  Regulation needs to evolve with market & industry Opportunities Cross-Market Competition Regulation  Reinforce position investing in best access networks, customer care & becoming partner of choice.  Growth through stimulating adoption, limiting the unlimited and bundling.  Risk of commoditizing Telco companies and losing customer relationship  Risk of losing connectivity of IoT services  Risk of losing management of network and services  Innovation & Investment friendly area  Efficient market structure  Level Playing field 7
  8. 8. Opportunities come from reinforcing position investing in connectivity, partnership, customer and environment REINFORCE POSITION INVESTING IN Connectivity is at the center of customer experience and the link between devices and services in the cloud. CONNECTIVITY DEVICES APPS AND CONTENT DISTRIBUTION CUSTOMER EXPERIENCE DISCOVER, DISRUPT, DELIVER CONNECTIVITY CUSTOMER OPPORTUNITIES OF GROWTH BY  Stimulating adoption of mobile data  Promoting usage through tiered pricing  Enriching customer experience by bundling with digital services, and convergent 4P bundles. Best access networks & operational efficiency… … with a best-in-class approach to customers and customer care… PARTNERSHIP … becoming the partner of choice for the best digital products / apps… ENVIRONMENT … fostering new policies and skills so to open the possibilities of technology.
  9. 9. Excellence in basic assets as a lever to become the partner of choice for others DISCOVER, DISRUPT, DELIVER • Best multichannel UX + Agility to create / sell service bundles + Fast service integration in our channels CONTENT OWNERS APP DEVELOPERS Efficient operations DEVICE VENDORS Premium digital customer experience BEST IN CLASS NETWORK AND CUSTOMER CARE Our Main motivators for 3rd parties to join us segmentation and targeting capabilities Our distribution reach Billing capabilities Subsidy their apps and/or connectivity 9 CONNECTIVITY-CENTRIC ECOSYSTEM Network capabilities • Coverage + Best UX + Network intelligence + Selective network capabilities open to third parties Customer care • Best cost + Fastest execution + Fast / efficient service integration with internal operations Partnership Platform
  10. 10. Operators face challenges from cross-market competition While up to now threats to the Telco industry were related to surrounding E-SIM businesses, current threats target business basics (e.g. Apple) DISCOVER, DISRUPT, DELIVER Spectrum & Low Power Wide Area (LPWA) (e.g. SIGFOX) 10 Risk of commoditizing Telco companies and losing customer relationship Risk of losing connectivity of IoT services Proxy (e.g. Google) Risk of losing management of network and services Excellence in basic assets (network capabilities, customer care, operations) and partnerships skills will enable operators face the challenges ahead
  11. 11. Operators have to face challenges, but it is not enough ! A regulatory framework adapted to the new world is needed DISCOVER, DISRUPT, DELIVER 11 Innovation & Investment friendly area Efficient market structure Level Playing + + field Consolidation & competition framework revisited. Speed to scale: Allow efficiencies when competing with global champions, in new digital industry. More market led, less regulatory driven. Allow market innovation and favour investment, by removing excessive ex-ante regulatory pressure Same services-same rules to all elements of value chain (&with other regions) Not to miss the boat of global digital industry in Europe, a real change in policy is needed to go from diagnosis to delivery !
  12. 12. Telefonica’s proposal for a better Digital Ecosystem 10 policy recommendations to create an open and safe Internet experience for all and unleash the full potential of the Digital Economy 1. 2. Create a Portable 3. 4. 5. Digital Life for consumers by allowing them to use their data, information and applications regardless of their devices or platforms Build Digital Confidence through a safer Internet experience and by empowering citizens to be in control of their personal data. Open up mobile Operating Systems, App Stores and other digital platforms to increase users’ freedom, choice and competition Promote interoperable Internet applications, communication and messaging services to improve consumer experience and foster competition 6. 7. 10. DISCOVER, DISRUPT, DELIVER http://www.digitalmanifesto.telefonica.com Improve transparency about the conditions of use for Internet services and the distinction between information and advertisement in online search results Evolve the policy models of Global Internet Governance by building on its existing foundations and through involvement of all stakeholders in an open manner and on equal footing Make Internet available to everyone by establishing adequate conditions for private investment in broadband infrastructure Create fairer policy frameworks by establishing the same rules for the same digital services and smarter regulation by relying more on outcome-based policy making and case-by-case supervision Promote Open Innovation and Open Standards principles and prevent that undue Intellectual Property protection restricts innovation in the Digital Economy Transform education, learning and teaching by widely adopting digital technologies and services based on Open Resources and Standards. 8. 9. 12
  13. 13. DISCOVER, DISRUPT, DELIVER

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