Anametrix is a distributed data acquisition, processing and visualization platform that allows structured and unstructured data to be made available for reporting, visualization and data federation. To meet the extreme demands of its clients, Anametrix operates a cloud-based multi-tenant analytics platform that allows clients to gain analytical capabilities without upfront costs and investments in server and processing infrastructure. This white paper explains the patent-pending technology that makes the Anametrix platform fast, scalable and secure for any type of application.

1. White Paper
Anametrix Digital Analytics
Data Security and Client Privacy Overview

2. Overview
Anametrix is committed to fully safeguarding our clients’ data, both in terms of providing the maximum data security
provisions available as well as internal procedures and practices for ensuring client privacy. Our team of industry experts
uses state-of-the-art technology, binding contractual provisions, and rigorous information handling practices based on our
many years of experience serving enterprise analytics to the world’s biggest companies.
This white paper explains the ways in which we ensure complete data security and client privacy.

3. TECHNOLOGY AND ENCRYPTION
• 128-bit encryption
• Secure Socket Layer (SSL) and/or site-to-site Virtual Private Network (VPN)
• Dedicated firewall IP tunneling (per request)
• Disaster- and bomb-resistant data centers with state-of-the-art security and 24/7 monitoring
CONTRACTUAL PRIVACY PROTECTION FOR CLIENTS
• Anametrix’ contracts include confidentiality provisions that prohibit disclosing client confidential information, including
client data, except under certain narrowly defined circumstances (as required by law)
• Anametrix does not modify, or disclose to anyone other than a client’s designees, any of its respective client data.
• Anametrix does not access clients’ accounts, including client data, except to maintain the service, prevent or respond
to technical or service problems, at a client’s request in connection with a client support issue, or as required by law.
CODE OF CONDUCT, CONFIDENTIALITY AGREEMENTS AND
INFORMATION SECURITY
Policies
Every Anametrix employee and contractor must follow Anametrix’ code of conduct, sign confidentiality agreements and follow
Anametrix’ information security policies.
PRIVACY STATEMENT
Anametrix secures your information from unauthorized access, use or disclosure. Anametrix secures the personally identifiable
information you provide on computer servers in a controlled, secure environment, protected from unauthorized access,
use or disclosure. For information collected on our clients’ web sites, Anametrix provides assurances around the types of
information collected, how that information may be used and how that information may be shared.
PRACTICES
Anametrix’ comprehensive privacy and security program includes communicating with personnel and clients about current
issues and best practices.
Anametrix does not sell, rent or lease its client lists to third parties. Anametrix may, from time to time, contact you on behalf of
external business partners about a particular offering that may be of interest to you. In those cases, your unique personally
identifiable information (e-mail, name, address and telephone number) is not transferred to the third party. In addition,
Anametrix may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide
client support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to
provide these services to Anametrix, and they are required to maintain the confidentiality of your information.

4. INTERNAL TRAINING AND COMMUNICATIONS FOR
ANAMETRIX PERSONNEL
Anametrix regularly communicates with and trains our personnel about our obligation to safeguard confidential information,
including client data and personal information.
• Anametrix provides classroom training around confidentiality, privacy, and information security for all new employees
during its monthly new hire orientation.
• All Anametrix personnel are required to complete an annual privacy and security training and are tested on the materials presented.
• Anametrix communicates with all personnel about privacy and information security awareness through regular corporate communications.
ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all
marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at
large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new
relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics
team behind WebSideStory, Anametrix has headquarters in San Diego, Calif.
For more information, visit our Website, Twitter, Facebook, Google+, and our Blog.

5. ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all
marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at
large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new
relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics
team behind WebSideStory, Anametrix has headquarters in San Diego, Calif.
For more information, visit our Website, Twitter, Facebook, Google+, and our Blog.