Digital Business Lab is a digital marketing agency in Hong Kong that provides digital marketing solutions for Western and Chinese markets. Their key services, including social media strategy, data analytics, and content production, to influencer marketing, customer relationship management, and O2O marketing, aim to revolutionize your strategy to grow your business and develop lead generation. What separates DBL from other agencies is their abundant passion and curiosity. Their ability to stay relevant, current, and innovative, has lead their clients to never doubt the high quality of DBL’s deliverables. Being proactive and agile is also a fundamental principle that drives DBL, as they continually adjust their actions and strategies in real time. and their humility and respect, which requires they constantly challenge themselves to improve and refine methodologies and services. From entertainment, food and beverage, to retail, luxury, and cosmetics, Digital Business Lab has digital marketing experience in a range of industries, giving them key insights and perspectives to engage your target audience online. DBL’s digital marketing strategy focuses on social media campaigns and influencer marketing in China and Hong Kong, but they also work with other specialized digital experts to ensure you receive a comprehensive solution to boost sales, build brand awareness, and other key business objectives. Publishing attractive content with engaging storytelling is the foundation of DBL’s social media strategy. They base all their actions and initiatives on careful data analytics to ensure they catch your target audience’s attention and drive engagement. Their in-house content production team of expert copywriters, photographers, and videographers are equipped to bring content in Cantonese, Mandarin, and English that is fresh and current to generate online buzz. To further build a strong community that is relevant and targeted, DBL integrates influencer marketing in their social media campaigns. Collaborating with influencers, brand ambassadors, and key opinion leaders has proven to be successful in reaching organic audiences – potential customers that are genuinely interested in their message – with strong engagement. Digital Business Lab also utilizes the latest Facebook and WeChat Apps to bolster your customer relationship management strategy. By effectively synchronizing social media with CRM, you can generate leads and collect data about your target audience. By collaborating with technology innovators, the agency also capitalizes on the newest trends in O2O marketing to boost social media campaigns, bringing a new generation of customers offline to online. DBL also helps businesses to undergo digital transformation with digital practices, such as store digitalization, SEO, CRM, and traffic management, to ensure companies are well prepared for the digital age.

1. We are
Digital
Experience
Providers.
Date
2016-02-
29
For
Internal Use

2. 01.0
Digital Business Lab
Digital Marketing Hong Kong – Agency Introduction
Digital marketing agency in Hong Kong specializing in social media strategy, data analytics,
content production, influencer marketing, and O2O marketing for lead generation and business
growth.
Providing comprehensive digital marketing solutions for Western and Chinese Markets in
industries ranging from entertainment and fashion to food and beverage.

3. 01.0
Digital Business Lab
Digital Marketing Hong Kong – Our Philosophy
We take a holistic approach to digital marketing and ensure that your social media strategies are
aligned with your customer relationship management and O2O marketing by implementing
organisational change management. Our strategies and practices are guided by these core values
and principles:
1. Passion & Curiosity: to remain relevant, current, and innovative, we stay curious and on our
toes, constantly informing ourselves on the latest trends and news
2. Proactivity & Agility: we are proactive and agile in our methods and always prepared to respond
to changes in taste, environment, technology with real time adjustments to actions and
strategies
3. Humility & Respect: we never underestimate how quickly the industry can change and so we
challenge ourselves daily to improve our methodologies and services to stay on top
4. Business Drive & Entrepreneurship: our entrepreneurial spirit drives us to fearlessly combine
risk and innovation to provide cost effective and profitable digital marketing solutions.

4. 01.0
Digital Business Lab
Digital Marketing Hong Kong – Our Services Introduction
We combine several key ingredients to deliver a comprehensive digital marketing strategy to target
all your business goals, whether it is boosting sales, building brand awareness or driving traffic to
store. While we specialise in social media campaigns in China and Hong Kong, we also collaborate
with top digital experts to provide high quality solutions.
Our Services:
Social Media Strategy & Data Analytics
Content Production
Influencer Marketing
Customer Relationship Management
O2O Marketing & Digital Transformation
…and more!

5. 03.0
Digital Business Lab
Digital Marketing Hong Kong – Our Services Workflow
We provide a streamlined and flexible workflow to help you manage your social
media strategies and campaigns.
SOCIAL MEDIA STRATEGY
TONE OF VOICE
CONTENT PRODUCTION
PAID AND ORGANIC
SOCIAL MEDIA CAMPAIGNS
COMMUNITY MANAGEMENT
CONTENT ADJUSTMENT
SMART SCHEDULING
CONVERSATION
INFLUENCER MARKETING
KEY OPINION LEADER
BRAND AMBASSADOR
INFLUENCER
CUSTOMER RELATIONSHIP
MANAGEMENT
APPS IMPLEMENTATION
DATA COLLECTION
LEAD GENERATION
PHASE
3
PHASE
4
MONITORING
PERFORMANCE DATA ANALYTICS
REAL TIME MANAGEMENT ACCORDING TO
PHASE
2
PHASE
1

6. 02.0
Digital Business Lab
Digital Marketing Hong Kong – Social Media Strategy & Data Analytics
We implement social media strategies and social media campaigns on Western and Chinese social
media channels, including: Facebook, Instagram, Twitter, YouTube, Tumblr, Pinterest, Weibo, and
WeChat.
We aim to inspire your audience and create meaningful dialogue through engaging storytelling to
drive engagement, generate leads, and increase revenue.
Meticulous data analytics is what guides our actions to ensure high engagement rates.

7. 04.0
Digital Business Lab
Digital Marketing Hong Kong – Social Media Strategy & Data Analytics
WE LIKE
ENGAGING CONTENT
BUSINESS CENTRIC ACTIONS
WE DON’T LIKE
MASS COMMUNICATION
ACTIONS WITHOUT ANALYSIS
Our social media marketing philosophy, for community management and paid and organic campaigns is built
on high engagement rates and data analytics.

8. 06.0
Digital Business Lab
Digital Marketing Hong Kong – Content Production
Our in-house team of expert photographers, copywriters, and videographers
create engaging content at the optimal time with attractive storytelling, on the
optimal social media channel to the right fans and followers in Cantonese,
Mandarin, and English.
VIRAL
VIDEO
PHOTOGRAPH
Y
ENGLISH
COPYWRITING
CHINESE
COPYWRITING
ONLINE
CONVERSATIO
N
GIF
CINEMA
GRAPH

9. 05.0
Digital Business Lab
Digital Marketing Hong Kong – Influencer Marketing
We implement online influencers, brand ambassadors, and key opinion leaders
collaborations in our social media campaigns to grow your organic audience that
remains relevant and targeted to drive engagement.
Identify and activate targeted
social media influencers
Develop win/win
partnerships
Monitor social word of
mouth & performance

10. 07.0
Digital Business Lab
Digital Marketing Hong Kong – Customer Relationship Management
Our tailored social media apps on Facebook and WeChat are integrated into your marketing campaigns to increase
engagement with users, collect relevant data, and synchronize social media with existing customer relationship management
systems.
This approach has proven to develop lead generation – turning fans into super fans that turn into leads that turn into clients
that will keep coming back.

11. 08.0
Digital Business Lab
Digital Marketing Hong Kong – O2O Marketing & Digital Transformation
We follow the newest trends in O2O marketing and partner with exciting technologies, such
as Smiirl’s Like Box and Instaroid to advance customer experience and unlock new revenue
streams by bringing customers offline to online.
We help you link all your actions into a cohesive digital strategy with seamless digital
transformation.
After consultation and training, your business will see change management including store
digitalization, SEO, CRM, traffic management, and more.

12. 09.0
Digital Business Lab
Digital Marketing Hong Kong – Our Team
Albin Lix
Digital Director
albin@db-lab.com
Samyin Mequillet
Key Account Manager
samyin@db-lab.com
Monica Hon
Brand Advocacy Manager
monica@db-lab.com
Nina Pang
Digital Marketing Officer
nina@db-lab.com
Our Hong Kong based experts in digital marketing and social media strategy are ready to serve you!

13. Digital Business Lab Team
3/F Nam Wo Hong Building
148 Wing Lok Street
Sheung Wan
Hong Kong
db-lab.com
Digital-business-lab.com
Contact
Us