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SHANGHAI | NEW YORK www.digitalluxurygroup.com
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Photo: Four Seasons Budapest October 201
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Digital Luxury Group provides
exclusive access to intelligence,
industry executives and digital
marketing solutions, to
enable smarter business decision s.

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Digital Luxury Group is an international company pioneering
the digital luxury revolution.
Active in digital agency services, business intelligence
solutions and B2B events, the company has offices in New York,
Paris, Geneva, and Shanghai, and benefits from a unique blend
of technology and luxury savoir-faire.
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Clients Include:

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Bespoke digital marketing and
communication services for
forward-­‐‑thinking luxury brand s.
Source: Flickr Black Station

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A net total of 10 million additional consumers enter the luxury market yearly. On the horizon, an
… a younger luxury market means a more digitally-savvy one. Need expressed by luxury firms to master digital
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estimated 400 million luxury consumers, increasingly younger.
communications, while maintaining exclusivity.
Source: Bain & Co: “Lens on the Worldwide Luxury Consumer”

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We create and implement highly engaging digital programs and services covering:

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The most visible watch
brand in the world, thanks
to search engine
optimization.

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Challenge:
TAG Heuer sought assurance of its site
being well positioned in search engines
worldwide
Result:
DLG optimized the website across 10
languages.
As a result, traffic from natural search
grew by 10%, at a time when all other
sources of traffic decreased. In China,
organic traffic from Baidu, the leading
Chinese search engine, grew by +194%.
Today, DLG continues its work with
TAG Heuer, ensuring visibility in search
engines across the world.

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Rejuvenating the brand in
China through social medi a

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Challenge:
Willing to rejuvenate the brand in China,
Montblanc entrusted DLG to optimize its
overall social media strategy in order to further
develop the brand awareness and convey brand
values to the Chinese audience.
Result:
DLG implemented a tailor made strategy on
Sina Weibo, Douban and WeChat as well as at
an online PR level.
After 6 months, on a month-­‐‑to-­‐‑month
comparison, DLG achieved to significantly
increase the Weibo community (+18%), the
readership (x3) and the engagement rate (x13)
while concretely driving in-­‐‑store traffic and
generating sales.

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Bringing one of the world’s
most prestigious auction
houses to a digital Chinese
audienc e.

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Challenge:
A global leader in luxury auctions,
Sotheby’s was seeking guidance for the
right approach to digital marketing in
China, a highly regulated market requiring
a unique approach. They turned to DLG to
define their strategic digital road-­‐‑map.
Result:
Given DLG’s expertise on the digital-­‐‑savvy
high net-­‐‑worth Chinese consumer, a
strategic recommendation was made on
how to best appeal to this audience.
As a result, Sotheby’s digital activities were
reinforced with an increase of +66% in
organic search traffic globally.

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Crafting a global digital
strategy and roadmap for a
Swiss watchmaking icon

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Challenge:
Watch and jewelry group, Bucherer,
recently repositioned their watch business
as Carl F. Bucherer. To nurture this new
brand and product strategy, DLG was
appointed to turn digital into a
competitive advantage and crafted the full
digital strategy & roadmap globally.
Result:
Within a few weeks of the launch of the
partnership, distinct creative campaigns
were launched on social platforms,
Facebook and Sina Weibo, to support new
product launches released at the time of
Baselworld, the largest watch and jewelry
fair in the world.

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Cultivating an engaged
Chinese audience through
editorial content and social
engagemen t

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Challenge:
As a premium luxury hotel brand, Four
Seasons’ editorial Chinese website ‘Life’
suffered from a serious lack of readership. Four
Seasons came to DLG for advice, which led to
the development and management of the
group’s presence on the Douban platform.
Result:
Douban allows Four Seasons a platform for
showcasing an online magazine followed by
the travel community. Besides readership,
social features are implemented (chat, UGC
albums) and bridges with Weibo have been
built in order to maximize the synergies of
Four Seasons social media activities.
DLG also recently launched the WeChat
corporate account.

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Proprietary business intelligence
solutions used by brands, retailers,
and financial institutions to analyze
the evolution of the luxury industr y.
Source: 432ParkAvenue.com

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DLG Intelligence
Analyzes over
500 million
searches per
mon th
Tracks over
600 luxury
brand s
Covering 20
international
marke ts
Analyzes data
in 11
languag es
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Publisher of reports such as the WORLD LUXURY INDEX™ & WORLDWATCHREPORT™
Leading brand performance indicators for the luxury industry

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Uncovering industry-specific insights from around the world

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Featured in the world’s top media:

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DLG Leadership
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David Sadigh
Founder & CEO
Convinced that luxury brands required a completely different
approach to digital than consumer goods brands, David created
Digital Luxury Group in 2011 to bejer serve the luxury
industry in the realm of strategy, business intelligence and
digital communications.
David has advised over 100 multinational companies on
business-­‐‑building strategies over the last 10 years on projects
ranging from digital strategy, e-­‐‑commerce, online advertising,
business intelligence, CRM and social media across Europe, the
US and China.
He is considered as one of the leading voices in the luxury
industry .

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DLG Leadership
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Tamar Koifman
International Client Development
Tamar oversees client development
and acquisition at Digital Luxury
Group. Having previously spent
ten years in New York working in
digital marketing and e-­‐‑commerce
for brands such as L’Oréal, Estée
Lauder, and CHANEL, Tamar
brings an American touch to the
global organizations she works
with.
Pablo Mauron
General Manager, DLG China
Pablo leads Digital Luxury Group’s
Shanghai-­‐‑based team of Chinese
digital marketing experts. Working
on projects ranging from strategy
development to social media to
search engine marketing, Pablo’s
team supports brands such as Fendi,
Four Seasons, Montblanc, and
Landmark.
Samantha Jelin
Head of Client Services
Samantha oversees the client services
team of digital marketing experts,
responsible for all client projects at
Digital Luxury Group. Her results-­‐‑
oriented approach and in-­‐‑depth
knowledge of marketing to luxury
consumers online have been
instrumental to the digital success of
brands such as Audmars Piguet,
Sotheby’s, and Nespresso.

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Contact
Tamar Koifman
International Client Development Director
tkoifman@digital-­‐‑luxury.com
GVA +41 22 702 0760 // NYC +1 (646) 580-­‐‑4382
www.digitalluxurygroup.com
www.linkedin.com/in/tamarkoifman
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The digital partner of forward-­‐‑
thinking luxury brand s
September 201 4