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4 THINGS YOU
NEED TO KNOW
ABOUT THE
SMARTWATCH
INDUSTRY
© Digital Luxury Group June 2015
1. Market value
© Digital Luxury Group 2
© Digital Luxury Group 3
Global watch
market
$42
billion
¹ www.smartwatchgroup.com/smartwatch-industry-fall-2014/
Market v...
“In 2018, the global smartwatch industry will
surpass the size of the conventional
watch industry.”
Pascal Koenig, managin...
x 139%
every year
Global smartwatch
market
© Digital Luxury Group 5
$42
billion
¹ www.smartwatchgroup.com/smartwatch-indus...
“[The Apple Watch] is entirely complementary
to the classic watch, and is another way to get
information, but it doesn’t h...
2. Markets
© Digital Luxury Group 7
US, China and UK top consumer interest for smartwatches
© Digital Luxury Group 8
Online searches made on search engines an...
“Consumer interest for smartwatches picked up
following September 2014, the month of the
announcement of the Apple Watch. ...
3. Prices
© Digital Luxury Group 10
“The Apple Watch Edition collection (starting at
$10,000) is an attempt to convey the image of
Apple as a true luxury bran...
Apple Watch Edition
3x
more expensive
than luxury brand
alternatives
© Digital Luxury Group 12
“I think a mechanical watch is still a mechanical
watch. It’s something that people collect and it
will outlast generation...
4. Smart Luxury
© Digital Luxury Group 14
Luxury brands with a sports heritage are most
associated with smartwatches
© Digital Luxury Group 15
Online searches made ...
“While Rolex has not announced the launch of a
smartwatch, consumers are searching for it
tremendously. ‘Rolex smartwatch’...
The Leading Market Research in the Luxury Watchmaking Industry
Since 2004
Clients of the WorldWatchReport™ 2015 receive these smartwatch insights on a
regular basis as part of their subscription.
...
Bespoke digital
marketing and
communication services
for forward-thinking
luxury brands.
Business intelligence solutions
u...
Prochain SlideShare
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How will smartwatches affect luxury?

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Publié le

To address the growing need for information on the impact of smartwatches on the luxury watch industry, Digital Luxury Group releases a Smartwatch Feature.

The Slideshare includes 4 highlights from the Smartwatch Feature:
1. Market value
2. Markets
3. Prices
4. Smart Luxury

Clients of the WorldWatchReport™2015 receive these smartwatch insights on a regular basis as part of their subscription.

Publié dans : Business
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How will smartwatches affect luxury?

  1. 1. 4 THINGS YOU NEED TO KNOW ABOUT THE SMARTWATCH INDUSTRY © Digital Luxury Group June 2015
  2. 2. 1. Market value © Digital Luxury Group 2
  3. 3. © Digital Luxury Group 3 Global watch market $42 billion ¹ www.smartwatchgroup.com/smartwatch-industry-fall-2014/ Market value estimation in 2014 Global smartwatch market $1.3 billion¹
  4. 4. “In 2018, the global smartwatch industry will surpass the size of the conventional watch industry.” Pascal Koenig, managing director of the Smartwatch Group 2 © Digital Luxury Group 42 www.smartwatchgroup.com/smartwatch-industry-fall-2014/
  5. 5. x 139% every year Global smartwatch market © Digital Luxury Group 5 $42 billion ¹ www.smartwatchgroup.com/smartwatch-industry-fall-2014/ The smartwatch market value would need to more than double each year from 2015 to 2018, if it was to surpass the conventional watch industry. $1.3 billion¹
  6. 6. “[The Apple Watch] is entirely complementary to the classic watch, and is another way to get information, but it doesn’t have the same value: when you look at the time on a smartphone or connected watch, they don’t inform you of the preciousness of passing time.” Stanislas de Quercize, CEO, Cartier 3 © Digital Luxury Group 63 www.luxurysociety.com/news/47132
  7. 7. 2. Markets © Digital Luxury Group 7
  8. 8. US, China and UK top consumer interest for smartwatches © Digital Luxury Group 8 Online searches made on search engines and measured by DLG DemandTrackerTM from January 2014 – March 2015
  9. 9. “Consumer interest for smartwatches picked up following September 2014, the month of the announcement of the Apple Watch. This trend was seen in the top six countries in terms of interest for smartwatches: the United States, China, the United Kingdom, Germany, Spain and Italy.” Ines Lazaro, Marketing Manager, Digital Luxury Group © Digital Luxury Group 93 www.luxurysociety.com/news/47132
  10. 10. 3. Prices © Digital Luxury Group 10
  11. 11. “The Apple Watch Edition collection (starting at $10,000) is an attempt to convey the image of Apple as a true luxury brand but the business reality is different. We anticipate Apple to generate 80% of their sales with Apple Watches priced under $700, a segment that will have more impact on American and Japanese watchmakers than on Swiss ones.” David Sadigh, Founder & CEO at Digital Luxury Group © Digital Luxury Group 11
  12. 12. Apple Watch Edition 3x more expensive than luxury brand alternatives © Digital Luxury Group 12
  13. 13. “I think a mechanical watch is still a mechanical watch. It’s something that people collect and it will outlast generations, because in 50 years, 100 years, wind it and it will work. Whereas, maybe an Apple Watch, because it lacks these functions is not something our consumers are likely to collect.” Caroline Scheufele, Co-President & Artistic Director, Chopard 4 © Digital Luxury Group 134 www.luxurysociety.com/articles/2015/05/in-conversation-with-caroline-scheufele-co-president-chopard
  14. 14. 4. Smart Luxury © Digital Luxury Group 14
  15. 15. Luxury brands with a sports heritage are most associated with smartwatches © Digital Luxury Group 15 Online searches made on search engines for ‘Brand X + ‘smartwatch’. Measured by DLG DemandTrackerTM from March 2014 – March 2015
  16. 16. “While Rolex has not announced the launch of a smartwatch, consumers are searching for it tremendously. ‘Rolex smartwatch’ is the second most searched query, right after ‘TAG Heuer smartwatch’. A Rolex smartwatch is searched more than a smartwatch by any other luxury watch brand, with the exception of TAG Heuer.” David Sadigh, Founder & CEO at Digital Luxury Group © Digital Luxury Group 16
  17. 17. The Leading Market Research in the Luxury Watchmaking Industry Since 2004
  18. 18. Clients of the WorldWatchReport™ 2015 receive these smartwatch insights on a regular basis as part of their subscription. The leading luxury watch market research since 2004, the WorldWatchReport™ tracks and analyses the desirability of brands across the world. Based on unbiased information on consumer interest derived from billions of online searches on the world’s top search engines, the report analyses 62 luxury watch brands and over 11,000 models to give brands visibility of their performance against their competitors. http://www.worldwatchreport.com/ © Digital Luxury Group 18 TO READ THE FULL SMARTWATCH FEATURE CLICK HERE
  19. 19. Bespoke digital marketing and communication services for forward-thinking luxury brands. Business intelligence solutions used by luxury brands, retailers, and leading financial institutions to track and analyze the evolution of the luxury industry. Connecting, informing and inspiring the world’s leading luxury professionals. Agency

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