Students learn the basics of design and brand strategy but somewhere along the line we need to teach passion.
Digital Strategy is art, not science
Humans love stories. Selfies are better than Facebook status updates and they disappear that is why they are better
3. People en Español is a Spanishlanguage magazine published by Time
Inc. largest readership in the United
States, reaching 6.4 million readers
Entertainment, fashion and beauty, and
human interest stories
Case Study
9. There are four truths about social media:
• You don’t own your brand – people do
• Every day is election day – woo the audience
constantly
• Fish where the fish are – be where your fans are
• Success – revolves around genuine and compelling
content
21. WHO are you are talking to, WHERE are they
and WHAT are they doing?
That’s why we use Trends
To Engage, to be Authentic, To Listen,
(Like a Good Friend)
Brands want you to talk and Tweet and Snap
and Pin and Share and Like and …
40. Follow the UK Embassy in China
-KPCB Internet Trends 2012, Mary Meeker-
41. Selfies
16 billion photos on Instagram.
35 million photos using the hashtag #selfie on Instagram.
30% of the uploaded pictures by The British people
between 18 and 24 years are selfies.
48% of French people use their smartphone to take
pictures of themselves.
-Opinium- The telegraph- Ipsos France-
63. Ideas for brands use of Snapchat
via Tongal.com
Victoria’s secret should push its lingerie products while embracing Snapchat’s
« naughty » reputation. The brand should « sext » men with self-destructing coupons to
buy their significant others gifts this holliday season.
If EA Games wants to engage its followers via the social-mobile app, it should randomly
release cheat codes and hints for its console games with easter-egg-style messages.
The name of this potential appeal for Las Vegas' tourism board:
"What Happens in Snapchat Stays in Snapchat." In a simple but viable application, the
municipality could play off its famous tagline by offering prizes to Vegas vacationers who
submit footage.
70. Story Telling never ends
Check :
Master of Telling A Story Casey Neistat
http://www.youtube.com/user/caseyneistat
Youtube 2013 rewind (12 million views in 21H)
Yahoo top 10 searches 2013
Facebook Year In Review
71. New Business Card?
Michael Quintos
Teacher, Parts
Startup, Digital Strategy
and I like pizza
@mquintos
@digitaladagency
@partsfill
Snap : digitaladagency
(say hello to u, send us a
snap)
72. TLDR:
why @Snapchat
works, hint it has
nothing to do with
sex
#privacy #creativity
and #ephemeral
sound like a teen
near you?
Editor's Notes
Let’s make a deal. I won’t use mine if you don’t use yours
My Proudest Project, they are big media but how do they think
This is what I knew #4 #4 #4 (Hercules)
This is the world, varies by region, race, religion, income, age and education - CHAOS
Brands Need You to tell their story, to paint their picture to engage with Fans.Be Brave, Be Confident, Be Creative (also sell)
Study Coca ColaEvery Day / Fish Where The Fish / Genuine and Interesting
Objective of a brand Is to be well known, they need our help
200 Billion, Digital gets close to TV, Radio is stable and cheap…
To engage people takes time (and good stories) Let me show you some (we will listen quietly and discuss what story was being told)
Explain steps ; someone creates something cool on the // shares it and reaches his friends and followers. Those friends and followers will do the same thing and will reach their friends and followers who will share until a celebrity/influencer gets reached (shares it and reach her fans and followers // now we have a trendWorld population is aware ‘avalanche effect’. Or, people are fed up and the trend becomes has been like the harlem and the circle starts overAlways starting and stopping
The Crowd decides what first page. News and Web Editor find stories on Reddit
Time magaine word of the year http://newsfeed.time.com/2013/11/18/and-oxfords-word-of-the-year-is/Press reaction
Put some storytelling videos after this slides
Examples of tweet
This is an example of a tweetwhith the hashtagtweetfromtheseat funny concept don’t you think so?