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1. CREDIT CARD
PLATINUM
The Anatomy of
Marketing
Campaign
that works
Marketing
Campaign
that works

2. Marketers live and breathe
marketing campaigns.
A lot of effort is put into them...
OFFERS
BEST
CUSTOMER
RETENTION
GO LIVE
ROI
BLAST
OPT-IN
RESPONSE RATE

3. GO LIVE
LOSS
FAIL
OPT-OUT
RESPONSE RATEOFFERS
BEST
and yet, not all campaigns
turn out satisfactory.
CHURN

4. How can we
turn the tide?

5. the anatomy
of successful
marketing campaigns…
Here is

6. Personalised

7. Each customer has unique
preferences and needs.

8. Marketers need to take these into
account and personalise their offers
to the customers.

9. The more personalised an offer is,
the higher the chance of conversion.
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10. Delivered through
the right channel

11. Multichannel communication has
become the norm for both customers
and marketers.

12. MAILBOX
However, it doesn’t mean you should blast
your campaigns to all possible channels to
reach the customers.

13. MAILBOX
Instead, identify the right channel by considering the
customer preference data to make sure you reach
your customers through their preferred channels.

14. Targeting
right timing

15. No matter how good an offer is,
if it’s delivered at a wrong time,
it will be less likely to be taken up.
00:00HOME
99
GUEST
101

16. Marketers need to be able to
identify, through data analytics,
when the best timing is…
00:05
GUEST
101
HOME
99

17. … and deliver the offer at the
right time, in order to maximise
the conversion rate.
00:02
WINNER!
GUEST
101
HOME
102

18. CREDIT
CARD
TITANIUM
CREDIT
CARD
PLATINUM
Round the clock

19. When you interact with your customers,
you need to go by their rules.
First Name John
Surname Doe
Contact No. 1 2345 6789
E-mail Address johndoe@email.com
Meet with our team at a time that fits your schedule.
Book an Appointment
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Preferred Contact Day
09:00 - 11:00
11:01 - 13:00
13:01 - 15:00
15:01 - 17:00
Out of working hours
Preferred Contact Time

20. If they prefer the interaction to be outside
of business hours, you have to be able to
deliver that to avoid opportunity loss.
10:00
AM
Trust
Bank
Accept
Decline

21. M
issed
Call
Because an opportunity loss
is an opportunity cost.
10:02
AM

22. Delivered at scale

23. Personalisation is not an extra add-on,
it’s an expectation from the customers.
In a lot of cases, millions at once.

24. GOOD MORNING
OVEN FRESH
BAKING
Marketers should be able to answer
those needs at the best time and
through the best channel.

25. Marketing automation is the key to
achieve delivery of personalised
campaigns at scale.

26. …before your competitors do.
KEEP UP
There’s no denying that today’s
customers are more demanding.
MAKE SURE YOU

27. FIND OUT
how marketing automation
powers your campaign,
watch the full video
by Regan Yan here
www.digitalalchemy.asia/blog
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