An advertisers' guide to LinkedIn

1. Successful LinkedIn
Advertisements
A n d h o w y o u c a n r e c r e a t e t h e m

2. https://digitalcommunicationscareers.com/social-media-advertising/linkedin/
LinkedIn
Statistics
1

3. LinkedIn
 LinkedIn is a social media platform that is business and employment oriented designed to
help professionals connect with each other
 U s e r s c a n i n t e ra c t b y :
 C r e a t i n g t h e i r r e s u m e o r v i e w i n g o t h e r s
 Wr i t e a r t i c l e s o r v i e w t h e o n t h e i r t i m e l i n e
 Fo l l o w p e o p l e o r c o m p a n i e s
https://digitalcommunicationscareers.com/social-media-advertising/linkedin/

4. LinkedIn Users
 5 0 0 m i l l i o n a c t i v e u s e r s
 8 0 % a r e o u t s i d e t h e U . S .
 5 6 % a r e m e n
 2 5 % o f a l l o n l i n e 1 8 - 2 9 y / o i n t h e U . S . u s e i t
 9 2 m i l l i o n a c t i v e m o n t h l y v i s i t o r s
https://digitalcommunicationscareers.com/social-media-advertising/linkedin/

5. Income Demographics
18%
9%
28%
45%
Percent of adult internet users who use LinkedIn
>$30,000 $30,000-$49,999 $50,000-$74,999 $75,000<

6. Types of Ads
 S p o n s o r e d I n m a i l
 Only delivered to members who are active on LinkedIn with a cap to ensure that
the messages are getting noticed
 Text ads
 Located in the right content box of a user’s timeline. A marketer can create a
compelling headline and include any information he or she would like in the text
box
 Dynamic ads
 Generate the picture, text and call to action that will be placed on the page

7. Popular
Advertisements
2

8.  C o m m Va u l t c r e a t e d a s p o n s o r e d a d t o p r o m o t e t h e m s e l v e s w i t h a
q u e s t i o n
 T h i s g ra b s t h e u s e r ’s a t t e n t i o n a n d g i v e s C o m m Va u l t a c h a n c e t o
b e t h e s o l u t i o n
CommVault
https://digitalcommunicationscareers.com/social-media-advertising/linkedin/

9.  J a c o b s a n d C l e v e n g e r w e n t w i t h t h e
d i r e c t a p p r o a c h . T h e y a r e t r y i n g t o
f i n d s o m e o n e w h o k n o w s w h a t t h e y a r e
l o o k i n g f o r
 B y a s k i n g i f t h e u s e r i s a C M O i t
h e l p s l i m i t t h e a m o u n t o f
u n w a n t e d l e a d s
Jacobs and
Clevenger
https://digitalcommunicationscareers.com/social-media-advertising/linkedin/

10.  P r u d e n t i a l d e c i d e d t o p o s e a q u e s t i o n
 T h e m a r k e t e r s d e c i d e d t o h a v e a v i d e o
t o a n s w e r t h e q u e s t i o n , w h i c h m a k e s
t h e u s e r m o r e w i l l i n g t o c l i c k o n t h e
a d
Prudential
https://digitalcommunicationscareers.com/social-media-advertising/linkedin/

11. Case Studies
3

12. Case Study
 Wanted a unified company presence
 Merged four different company profiles together for a
unified experience
 Followers grew from 4,854 to 21,346
 16,900 want to hear about new job opportunities
 14,700 want to hear related news
 13,400 want to hear about new projects
Metso
https://digitalcommunicationscareers.com/social-media-advertising/linkedin/

13. Case Study
 Wa nted to enha nce bra nd ima ge a nd genera te mo re s a les lea d
 So lutio ns :
 Wro te weekly blo g a rticle
 LinkedIn enga gement
 Sha re with a ques tio n
 Po s t in releva nt gro ups
 U s e s o cia l s ha re butto n
 Res ults :
 150+ lea ds
 2 building projects = deals
Colt International
https://digitalcommunicationscareers.com/social-media-advertising/linkedin/

14. Case Study
 Connect Professional Women’s Network
 Promoted weekly videos in emails and homepage
 Discussion posts
 Results:
 Received more than 43,000 members
 Group members were frequent visitors - 30 to 50
percent weekly
Citi
https://digitalcommunicationscareers.com/social-media-advertising/linkedin/

15. How To Recreate
Similar Ads
4

16. Tips
 H a v e a s t r o n g c o p y
 O f f e r i n t e r e s t i n g i n s i g h t s w h i l e k e e p i n g t h e m e s s a g e s i m p l e
 H a v e r e l e va n t i m a g e s
 M e a s u r e y o u r p e r f o r m a n c e
 A n a l y t i c s a r e g r e a t t o u n d e r s t a n d w h a t w e n t w r o n g a n d w h a t w e n t w e l l t o
m a k e i t b e t t e r
https://digitalcommunicationscareers.com/social-media-advertising/linkedin/

17. The End
C o n n e c t w i t h t h e Wo r l d